Hayley Pullen Email & Phone Number

Baton Rouge, Louisiana, United States

Little Rock, Arkansas, United States

Memphis, Tennessee, United States

Nebraska, United States

• Effectively building relationships and consulting with dealership management teams to implement business plans and improve sales processes• Strategizing with dealers to boost dealership website leads and customer awareness by strengthening online social brand engagement• Assisting dealers in business and inventory management, including focused vehicle ordering, inventory balancing, and improving marketing efforts to result in quicker inventory turn rates• Facilitating in-dealership training to strengthen performance in customer loyalty and retention• Partnering with Rewards Field Manager to drive increased engagement in both the current GM My Rewards program and participation in the upcoming GM My Rewards Card program• Supporting Zone team through compiling and presenting LMA sales and availability data, along with collecting and submitting the Zone’s weekend business conditions

• Actively participated in General Motors’ 6-month training program to enhance knowledge of sales marketing strategy, vehicle order and purchase process, business management, and dealer network• Developed a strong professional network both within General Motors and the automotive industry• Gained insight into dealership processes and daily operations by spending entirety of training program at hometown Chevrolet dealership, working closely with the sales management team and inventory manager• Established understanding of General Motors systems and processes to build credibility as a trusted advisor prior to first field assignment

Eugene, Oregon Area

• Designed postcard artwork using InDesign; coordinated distribution of direct mailer with vendor; established new accounts post trade show in Customer Relationship Management (CRM) system and assigned to sales team; created variable data print spreadsheet for custom sales contacts associated with sales territory• Collected data on customers, competitors and the local environment to develop competitive analysis for targeted marketing campaigns via social media and direct postcard mailers• Managed social media for 100 million dollar company; utilized Hootsuite for marketing automation; increased follower engagement through improved content creation• Collaborative teamwork with cross-functional departments to brainstorm creative solutions• Redesigned Wear Parts Resource (WPR) website using WordPress content management system to create a fully functioning E-Commerce website; rebranded WPR with new logo, content, and presence• Utilized various strategies for improving search engine optimization (SEO) including meta data, keyword URLs, enriched content, social media, mobile responsiveness, and site architecture

Corvallis, Oregon Area

• Responsible for the planning and execution of various social activities• Managed event committees, budgets, rentals, and apparel; served on operations committee, risk prevention team• Coordinated auction and dinner for Fall Family Weekend, secured donations resulting in over $2,000 raised• Secured venue locations, security, and transportation for all offsite events

Corvallis, Oregon Area

• Developed and piloted new merchandise management internship position; supervised a team of three• Analyzed previous sales data to determine preseason merchandise designs and orders• Prepared interesting and innovative visual displays to grab customer interest and promote sales• Established customer relationships with Corvallis Knights fans by ensuring proper fan attire needs were met • Monitored and analyzed sales records and consumer purchasing trends to determine inventory restocks• Communicated with vendors to discuss merchandise options for upcoming season

• Supervised a team of seven; managed sales and tracked financial information for Benny’s Business Closet• Organized fashion show to educate Oregon State College of Business first-year students on how to dress for varying business events• Achieved team stretch goal in both sales and donations, collecting over 800 donated items and raising over $250• Secured 150+ donations through networking with local businesses and personal network to exceed personal stretch goal of 100 donations• Developed relationships with customers to identify needs and recommended appropriate apparel

Molalla, Oregon

• Assisted in daily operations including feeding, training, grooming of American Saddlebred horses and coaching clients• Competed in saddle seat competitions both nationally and internationally for 13 years• Involved in purchasing, sales, campaigning, and marketing of horses