SEE Group is a second-generation family-built group of companies specialising in integrated project delivery solutions for private and public entities to supply, design, construct and maintain major infrastructure projects and urban and commercial developments.Responsibilities: > Manage projects and stakeholders, refining multitasking skills and balancing competing priorities for strategic results.> Collaborate daily with directors and senior leadership to achieve strategic goals.> Lead a brand relaunch, including website development, social media, fleet branding, and creative assets. > Create multipage documents for digital and print, such as the 2024/25 Capability Statement.> Manage social media and enhance online presence. > Update the website using WordPress CMS.> Design printed and digital marketing collateral and merchandise.> Revamp and produce a monthly 50+ page internal newsletter with a new design and flipbook technology.> Coordinate industry and regional awards submissions.> Analyse performance, and provide reports and recommendations to the senior leadership team.Key Achievement: > Spearheaded the organisation’s first paid social media, and boosted social media performance, increasing engagement by 411% on Facebook, 78% on Instagram, and 66% on LinkedIn over 3 months.> Achieved a 41% year-over-year increase in SEE Carnival RSVPs.> Revamped the internal newsletter, with a new design and flipbook format.

Coordinated and implemented a wide range of marketing projects and campaigns, as well as being the lead marketer for the University’s Open Days. My skills in a wide range of marketing channels in both digital and traditional media, my personable nature, and my creative ability to produce content make me an effective marketer.Responsibilities:> Planned, developed, and executed a range of marketing campaigns and strategies for multiple audiences.> Provided marketing and brand support across a large organisation with multiple priorities.> Collaborated with key internal and external stakeholders, including media and creative agencies.> Prepared digital assets for social media, search, display, email, and copywriting.> Produced assets for traditional above-the-line channels including press, radio, TV, and out-of-home. > Coordinated direct digital and network partnerships, including influencer marketing.> Led campaigns for major events including the Open Day series, Tax Clinic, and public orations.> Coordinated major sponsorships including the 2023 Darwin Festival and 2023 October Business Month.> Planned and managed photography and videography shoots, including writing briefs. > Updated the website using content management system (CMS) Drupal.> Created content for landing pages, emails, social media, paid search, and articles.> Analysed data and performance, and provided reports.Key Achievement: > Headed the campaigns for the University’s Open Days, resulting in a 50% increase in annual attendees.> Spearheaded the First Nations Enabling Programs campaign, resulting in increased awareness. Skillset:Campaigns / Strategy / Advertising / Digital Marketing / Traditional Marketing / Performance / Stakeholder Management / Communication / Content Creation / Social Media / Search / SEM / Email Marketing / Marketo / Adobe Creative Suite / Canva / Monday.com / Sprout / Microsoft Office / Drupal / Digital Display / Network Partnerships / Podcasts / Influencers

Responsible for managing day-to-day operations, collaborating with stakeholders, and ensuring effective communication and successful project delivery within scope, budget, and timeline.> Planned, developed and implemented marketing strategies and campaigns for a portfolio of clients.> Managed digital advertising and campaigns across social media, email, and paid search, (Google Ads). > Collaborated with stakeholders across multiple sectors, including real estate, wellness, entertainment, and tourism. > Developed monthly marketing calendars across a range of platforms.> Coordinated photography and videography shoots, including writing briefs. > Created digital assets using Adobe Creative Suite and Canva.> Crafted copy for landing pages, emails, websites, social posts, and blogs.> Maintained websites using content management systems (CMS) including WordPress and Squarespace.> Headed a range of operational, strategic, financial, and administrative functions.> Trained stakeholders in the latest digital updates and platforms.> Analysed data and performance, and provided reports and recommendations to stakeholders.Skillset: Stakeholder Engagement / Communication / Project Management / Operations / Strategy / Channel Management / Content Creation / Graphic Design / Social Media Management / Email Marketing / Paid Search / WordPress / Mailchimp / Digital Marketing / Analytics / Performance / LinkedIn / YouTube / Canva / Adobe Creative Suite / Microsoft Office

> Using Adobe Creative Suite, I conceptualized and designed a wide range of projects including banners, logos, annual reports, business cards, signage, vehicle branding, custom displays, and trade show floor plans.> Launched Google Ads and performed Search Engine Optimization (SEO) to improve the website's ranking.> Communicated with clients to discuss any changes to the projects, and ensured that the projects were completed efficiently within the specified budget and requirements.> Prepared artwork for printing on HP Latex and Roland wide format printers.> Utilised file formats such as AI, PSD, INDD, PDF, Jpeg, PNG, DXF and TIFF.> Oversaw website management, including portfolio updates and blog post creation.> Represented the company at trade shows and exhibitions to increase brand awareness.Key Achievement:> Lead Designer for the 2019 Casuarina Shopping Centre Christmas Display (Santa's Crystal Castle). > Launched Google Ads resulting in top five ranking for major keywords and doubling website traffic within six months.

Garfunkels Meat Processors is a Zimbabwean-owned and operated meat processing company and is one of the largest in the national market. My key responsibilities include: > Developed and implemented marketing strategy for multiple brands in the portfolio, across digital and traditional channels including social media, website, email, print, radio, and outdoor marketing.> Collaborated with cross-functional teams including leadership, administration, finance, production and despatch.> Managed social media across Meta, TripAdvisor and LinkedIn; from creating and scheduling content to launching competitions and analysing performance.> Coordinated event resources and budgets, ensuring delivery of results within budget and scope.> Managed an events team of up to fifteen casual staff. > Provided marketing support and ensured that all marketing activities complied with the brand guidelines.> Designed digital and traditional marketing collateral for large outdoor, press, radio, and social media.> Crafted copy for website and social media content, paid search, and media releases. > Analysed data and performance, and provided reports and recommendations to stakeholders.> Reason for moving on from this fulfilling position: immigration to Australia.Key Achievement:> Launched the Garfunkels GrillAway brand; including social media, menus, signage, promotions and events.> Increased events and sponsorship portfolio, resulting in increased brand loyalty, advocacy and market share.

> Developed and implemented a multi-channel, national campaign for commercial sugar manufacturers in Zimbabwe.> Used excellent communication skills to project manage campaigns for radio, print, outdoor and roadshows.> Negotiated with vendors to plan, schedule and deliver radio and print media placements, ensuring seamless execution.> Collaborated with government organizations including the Ministry of Health and Child Care, and key stakeholders such as Tongaat Hulett and Star Africa.> Worked with global NGOs such as UNICEF, WHO and WFP to manage budgets, maintain brand consistency and produce marketing materials.> Collaborated with stakeholders to communicate deadlines and produce radio scripts, recordings and jingles.

> Managed design and deadlines for key accounts, including AMP Meats, Texas Meats and Mr Brands.> Assisted with creative design for the agency's flagship account - Delta Beverages, particularly the juggernaut Zambezi Lager brand. > Collaborated with and established strong relationships with all relevant stakeholders.> Communicated with clients to understand their requirements, and accurately interpreted their briefs.> Created industry-standard collateral for social media, press, signage, stationery, in-store promotions, and packaging.> Developed and implemented strategy and conducted performance and competitor analysis.

RAM Petroleum is a leading bulk fuel distributor in Zimbabwe, with a nationwide network of retail forecourts and bulk depots. > Coordinated traditional and digital marketing projects, and performed general marketing duties.> Collaborated with cross-functional teams including leadership, finance and operations.> Managed social media accounts by creating and scheduling organic posts.> Implemented social advertising; including promotions, and launching competitions.> Created content for digital platforms including social media, website, email and search (PPC). > Designed print assets such as flyers, adverts, signage and large outdoor ads using Adobe Suite. > Managed a small team of two staff and led gold sponsorship of the world-renowned Kariba Invitation Tiger Fish Tournament (KITFT).> Planned and coordinated events for groups of 200 or more people.Key Achievement:> Led the initiative to redesign the website, with a focus on optimizing it for mobile devices.> Launched Google Ads, and boosted website traffic by 175% over 6 months.

1. Development of marketing collateral, (design & copy), for both print and digital use.2. Liasing with key suppliers & creative agencies.3. Liasing with internal Procurement and Finance departments to ensure competitive pricing.4. Management of bi-monthly nationwide promotions in magazines and press.5. Coordinating and adhering to the pre-agreed marketing budget