Hayley Ward Email and Phone Number

Senior-level executive, with 28 years’ experience in strategic and tactical marketing and business development, within specialist information publishing and events. Experienced at leading/managing teams of marketing and sales personnel, and setting marketing direction, goals and targets.In particular, I have pioneered innovative change in organisations to shift emphasis of products from paper to online and more recently, pivoting live events to virtual - and back again! I am passionate about increasing customer value, and driving internal efficiencies, which in turn leads to increased sales and profits.I have a proven track-record of positively transforming the fortunes of businesses and have experience of team leadership; strategic and tactical planning; budgeting/forecasting and cost-control; change strategy, management and implementation; acquisition and retention marketing. I have applied my skills across many industry sectors, covering broadcast media, legal, tax, financial markets, fashion, architecture and metals, minerals and fertilizers.Specialties: Events/Subscription/Membership Marketing; Strategy Formulation, Business Planning & Tactical Execution; Moving products online; Digital marketing; Social Media marketing; Database build/design; Direct marketing; Brand Building; Advertising; Product Development (particularly online); Web Marketing/Search Engine Optimisation; Copywriting; Circulation and Auditing; Retention/CRM/Customer Engagement; Managing/motivating high-performing teams; Data Analysis and Interpretation; Event Organisation; Brand extention; Supplier Management/Cost Control