Hayoon Kim Email & Phone Number

Seoul, South Korea

- Re-assess product value and strategize product direction on product spec, policy, operation, go-to-market via clearly defining blockers based on market research and data analysis- Develop go-to-market strategy with new positioning and market approach of target product to maximize product value resulting in YoY +400% in usage

- Launch and manage cross-product data solution platform co-working with planning, development, business, and legal- Delegate tasks and guide members with overview understanding of detail and relation between product, operation, policy

- Manage reward ad/message ad API product/platform release and enhancement including product education, request management, operation setting, risk assessment - Develop go-to-market strategy for sales support based on performance analysis

Performance and social marketing management in E-Commerce and Fintech vertical- Enhance marketing campaigns' performance in order to meet client's KPI through daily performance monitoring and media management- Proactively suggest new media, target, strategy by studying past results and social trends - Manage Facebook, Kakao, Google’s App/Web campaigns through real time monitoring- Communicate with Network media contact points for campaign management- Gathered 939 new members for brand new men fashion brand in July through aggressive UA campaign, utilizing media assets with high reach such as YouTube TrueView, Naver GFA, etc.

Seoul, Korea

Samsung Electronics IoT Solution Marketing: Bixby House- ATL/BTL marketing campaign planning & management, working with creative, digital, media, etc.- Set campaign KPI through researching past similar campaigns & analyzing results- Plan & manage offline experience marketing campaign utilizing interactive digital medium- Support of retail sales solution development & execution

Jung-Gu, Seoul, Korea

Supported corporate strategy planning covering all aspects of management for the client (cosmetics company) through market research and data analysis.- Contribute to brand image strategy planning through analyzing SKU, marketing strategy of 15+ cosmetic brands operating in Korea- Construct survey for analyzing consumer behavior pattern & brand awareness / Cleansed & analyzed survey data from over 700 subjects.- Support distribution strategy building by researching competitor brands' strategy over 10+ product distribution channels- Analyze corporate structure and R&R of conglomerates for company management strategy

Seongnam, Gyeonggi-Do, Korea

Market research & service analysis for planning LINE's global business & marketing strategy- Contribute to business expansion strategy development through collecting data for new possible markets or new services- Support decision making for possible partnerships through providing related market/corporate data- Document weekly trends in the IT & Mobile App industry through daily market research and following up competitors' new technology or strategy- Support marketing strategy development through analyzing past marketing data, checking efficient use of marketing tools & reviewing effectiveness- Contribute to individual service planning through analyzing competitor services and constructing detailed reviews

Bachelor'S Degree, Communication And Media Studies, 3.81 / 4.3

Activities and Societies: Strategy & Marketing Study Group Ridibooks Marketing Strategy project-1st place

Bachelor'S Degree, Philosophy, 3.81 / 4.3

Activities and Societies: Freshmen Representative

Exchange Student, Philosophy, 3.82/4.0 Gpa