Hayley S. Email and Phone Number
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I’ve worked with leading companies in Big Tech, tool-manufacturing, and publishing industries—delivering high-quality content that meets the needs of diverse audiences & stakeholders, always aiming to exceed expectations. Currently working across various pilot projects/workflows for a Big Tech client, applying my evolving expertise in AI-driven content, quality assessment, peer feedback, content review & auditing. I also manage my own Etsy shop offering digital products, keeping my skills sharp in content creation, customer service, product development, social media marketing, etc. An entrepreneur & creator, I strive to lead by example & inspire others. A digital nomad, confident copywriter, master of organic social media + content creation + email marketing, I also love building out web/product/content pages in CMS [content management systems], and am well-versed in SEO. A giver & do-er who thrives in fast-paced, innovative environments.My mission is to create unique, consumable, engaging content that inspires, resonates & empowers the end user—in ways that truly make a difference.I hold a B.S. in Journalism & Mass Communication from Iowa State University, emphasis in English. After completing a full-time professional media internship at Meredith Corp. for Better Homes & Gardens’ WOOD Magazine, I stayed on part-time as an online marketing assistant.Shortly after college, I was hired at employee-owned Kreg Tool [in Huxley, now located in Ankeny]. For 7 years, I managed a wide variety of tasks; conception, creating (content + copy), building, deploying & reporting on monthly/weekly email newsletters; creating/managing social media channels & communities; strategizing, creating, posting, captioning + reporting on organic social content; building product/landing pages in CMS; developing concepts for product launches, holiday campaigns, promotional offers [how they'd be marketed content-wise across social, email, website]. B2B tasks; retailer newsletter, new product announcements, etc. I upheld the brand reputation by replying to customers directly on social media, via email, etc. on a daily basis.In January 2021, I was hired as a digital production consultant for Meredith Corporation [full-time freelancer]. That was a good match for my skills, so I kept an eye on the company job board. In fall 2022, I was hired on as a full-time remote employee: Digital Producer for Home & Entertainment brands. My work in both roles supported Better Homes & Gardens, InStyle, Shape, Food & Wine, Real Simple, PEOPLE, Travel + Leisure, Spruce Home & Pets.
Mother Tongue
View- Website:
- mothertongue.com
- Employees:
- 195
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Journalism Pilot Project For Big-Tech Client [Nda]Mother Tongue Jan 2024 - PresentMother Tongue Solutions: Pairing top-tier talent with innovative technology, we deliver engaging, locally relevant content that connects with any audience, in any language. Mother Tongue helps global brands speak their customers’ language, with a global team of creatives, strategists, and linguists bring a breadth of experience to any brief.We are a global network of creatives, strategists, and linguists. United by a love of language, our best in-market talent utilizes cutting-edge technology, to provide culturally relevant campaigns and original content that always cut through. Wherever they run worldwide. -
Llm Rater For Big-Tech Client [Nda], Experimental Task TeamMother Tongue Nov 2023 - Present -
Ai Content, Qa Auditor / Senior Reviewer For Big-Tech ClientMother Tongue Oct 2023 - Present—User alignment for LLM and Generative AI applications (interpretation of user intent, analysis of context of UX, review of content structure and linguistic adherence to quality standards)—Content review and audit against preset parameters that are use-case specific —Rewriting of content with the specific intent of improving the model performance and adherence to policy standards and stylistic guidelines —Comparison and assessment between AI-generated vs. human-reviewed content —Gathering and sharing feedback and knowledge sharing with the rest of the team—Quality assessment of work generated by junior team members and other vendor teams —Support new and junior team members by sharing suggestions, experience and encouragement to ensure integration and contribute to overall team performance -
Ai Writer / Qa Editor For Big Tech Client [Nda]Mother Tongue Jul 2023 - Oct 2023—Generate ethical datasets and develop response framework for AI-powered large language model (LLM) engineered by international Big Tech company—Provide data annotation, content QA, and high-quality content generation for training LLMs, conversational and generative AI interfaces—Write, review and edit wide-ranging, long-form technical, factual and creative content with an international team of writers and prompt engineers -
Creator, Owner, MarketerSparkling✦Marketing 2021 - Present
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Commerce ProducerDotdash Meredith Oct 2022 - Jan 2023United StatesResponsible for production of digital commerce content for iconic Home & Entertainment brands: Better Homes & Gardens, Real Simple, PEOPLE, The Spruce Home & Spruce Pets. —Ensured all content was formatted correctly and made sense editorially, images were optimally placed and SEO-titled; incorporated affiliate links to retailers across a variety of templates—Built all new content in CMS, adding in details like in-text links, images, and a table of contents, while ensuring compliance with Google guidance on content schema such as FAQ blocks—Collaborated with editors; swapping products in commerce roundups as needed; keeping content such as Gift Guides fresh with new products —Created and built out Author bio pages to establish credibility & build trust with readers—Published all new & updated product testing content in CMS, including full product reviews and roundups—Located quality links based on commerce team standards and added product links to multiple retailers, allowing customers to purchase featured content—Previewed and QA-ed all final content, being the final line of defense against falling into the trap of being too technical—Adhered to team’s linking strategy by linking reviews to roundups wherever relevant—Located and saved product images, ensuring proper size/dimensions, in the CMS; made determinations on hero images and image order—Managed production workflow, sticking to tight deadlinesDotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust DDM to help them make decisions, take action, and find inspiration. -
Digital Production ConsultantDotdash Meredith Feb 2021 - Oct 2022FEB. 2021—FEB. 2022: Most of my work was for legacy Meredith brand Better Homes & Gardens, cross-brands (FinanceDesk) and sister publications (Do It Yourself, Traditional Home, etc.)—Worked with Home Editor & Garden Editor to produce new website content weekly [stories from print & freelancers] for BHG.com—Updated existing content (articles, galleries/slideshows) with new images & copy—Monthly recipe production for Food & Wine and Real Simple—Built digital travel guides for Travel + LeisureFEB.—OCT. 2022: Supported SHAPE Magazine and their digital presence (Shape.com) —Gathered information to create author bio pages, manually rebuilt content pages from old sites in new CMS, sized & uploaded assets [author headshots, product photos] to media library—Assisted with large-scale website migration projects for SHAPE and InStyle: anchor text & link remediation, affiliate link clean-up, commerce tagging, etc. -
Copywriting & Social Media Specialist, Digital MarketingKreg Tool Company 2013 - 2020Ankeny, Iowa, United States—Managed and optimized social media channels and online communities: Instagram, Facebook Page, Private Facebook Group, Pinterest, YouTube, Twitter, LinkedIn, Kreg Owners’ Community (kregjig.ning.com; forums, e-blasts, main page content), BuildSomething.com social channels (Instagram, Facebook, Pinterest, Twitter, YouTube) & site forums [former sister site—has since been merged with kregtool.com]—Launched Kreg Jig IG page with my manager [awarded Best Business Instagram by Social Media Club of Des Moines] and later the private Facebook Group [Kreg DIY Community]—Planned daily social posts & monthly content strategy via Social Content Calendar, Email Marketing & Promotional Calendars—Created conversation around brand/products by commenting on customer-uploaded photos/videos tagged with #kregjig, #madewithkreg, #kreginspired, #buildsomethingwithkreg, etc. daily to drive engagement—Replied to customer comments/questions on all channels in timely, brand-conscious fashion—Built & deployed monthly newsletters via Marketo/Salesforce/MailChimp: Kreg Plus (educational), Product Newsletter (promotional), Community Newsletter (woodworking), B2B Retailer Newsletter, internal Kreg Cares Newsletter, and weekly BuildSomething newsletter (DIY/inspirational + themed project ideas)—Prepared presentation materials and hosted 'Digital Lunch & Learn' series to educate teams on Digital Marketing & Social Media—Developed campaigns to market new products, promotional offers, gift guides, etc.—Requested assets to promote campaigns on social/within emails; utilized Canva to produce assets needed on-the-spot when creative lead time wasn't feasible—Leveraged platform-specific analytics tools to complete monthly reporting [social, email, and content], adjusting strategy as needed —Utilized CMS to create & optimize product pages, landing pages, etc. to promote content & drive traffic—Created new product announcements, Amazon A+ pages & other marketing assets as needed -
Online Marketing AssistantMeredith Corporation Aug 2012 - Jun 2013Des Moines, Iowa AreaContinued to work for Better Homes & Gardens WOOD Magazine after completing editorial internship. -
Editorial InternMeredith Corporation May 2012 - Aug 2012Des Moines, Iowa AreaProfessional Media Internship with Better Homes and Gardens WOOD Magazine -
Communications InternIowa Finance Authority Sep 2011 - May 2012Des Moines, Iowa Area
Hayley S. Skills
Hayley S. Education Details
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Journalism And Mass Communication
Frequently Asked Questions about Hayley S.
What company does Hayley S. work for?
Hayley S. works for Mother Tongue
What is Hayley S.'s role at the current company?
Hayley S.'s current role is Alchemist. Creator. Digital Nomad. Entrepreneur. AI Content QA Auditor/Senior Reviewer. Subject Matter Expert in Generative AI, Social Media Channels, Community Management & Engagement, B2C & Product Marketing.
What is Hayley S.'s email address?
Hayley S.'s email address is hs****@****ate.edu
What is Hayley S.'s direct phone number?
Hayley S.'s direct phone number is (800) 447*****
What schools did Hayley S. attend?
Hayley S. attended Iowa State University.
What skills is Hayley S. known for?
Hayley S. has skills like Social Media Marketing, Social Media, Public Relations, Email Marketing, Newsletters, Marketing, Seo, Social Networking, Microsoft Office, Copywriting, Blogging, Online Marketing.
Who are Hayley S.'s colleagues?
Hayley S.'s colleagues are Ferran Blanch, Sophie Oldfield, Liam Singleton, Mario Moreno, Morna Welsh, George Thatcher-Cook, Anya Logan.
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