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- Direct social media marketing department for award-winning boutique agency specializing in food and beverage brands- Lead team of strategists and creators developing and implementing social programs for small to large multinational clients- Manage allocation of $3mm+ annually in paid media across campaigns driving full-funnel journeys- Develop influencer.

Kohler, Wisconsin

- Lead strategic development and facilitated execution of content for paid and organic distribution- Collaborated with brand strategists to inform creative and content briefs- Briefed and activated external agency on strategy and measurement criteria for campaigns- Managed client relationships with industry partners such as travel publications.

Pewaukee, WI

- Rationalized performance apparel and accessories category resulting in 20% growth YOY- Partnered with product developers on go-to-market strategy and execution- Developed sponsorship and co-operative marketing programs from micro to large scale- Cultivated relationships with brand ambassadors for digital and live activations

Pewaukee, WI

- Lead social media marketing for global leader in the marine industry- Created and managed content strategies for social, web, and email in support of Harken global business units- Collaborated with cross-functional teams on development of omni channel content including video, photography, print, and live activation materials- Developed strategy and.

Milwaukee, Wisconsin

• Assisted in client relationship management, product merchandising, and graphic design for international award winning craft distiller.
• Coordinated and managed product education and tasting events at local on and off-site businesses.

Milwaukee, Wisconsin

• Developed digital marketing plan for launch and early growth.
• Collaborated with small team on development of new services and business.
• Managed promotional activation with strategic partners.
• Lead growth of social communities through original and curated content.

Greater Milwaukee Area

• Conducted industry research for analysis of online strategies and practices of client’s competitors
• Identified areas for improvement and new development through audit of client’s own social media presence
• Developed tactics and strategies across several networks for multiple campaign proposals
• Managed content creation and implementation for various social media campaigns

Greater Milwaukee Area

• Advised and assisted customers on technical gear and apparel purchases for extreme outdoor sports
• Developed solutions for specific safety needs and requirements through product and brand education
• Promoted products through active demonstrations in collaboration with major brand representatives

Greater Milwaukee Area

• Spearheaded new program designed to clean and reuse bottles resulting in extensive savings in annual expenses
• Managed the acquisition and recycling of bottles in cooperation with local area bars and restaurants
• Successfully cultivated an eco-friendly image within the local community by promoting recycling and minimizing impact on area landfills

Greater Milwaukee Area

• Co-developed 25 hour per-week curriculum for teaching recreational sailing to children and adults
• Coached junior racers at local and regional competitions

Greater Milwaukee Area

Ba, Journalism | Business Marketing Minor

Activities and Societies: Commodore, Indiana University Sailing Club

Education record