Heather Hayward Email & Phone Number

Reading, Pa, Us

Holding of Peak Capital, IncResponsible for managing marketing, advertising, customer relationship communication, promotional staff and activities. Proactively takes steps to measure, enhance, and enrich the position and image of the managed companies through various goals and objectives.Plans marketing and branding objectives.Researches and makes proposals to expand product solutions and offerings.Prepares marketing strategies alongside other company executives and staff.Analyzes market trends and recommends changes to marketing and business development strategies based on analysis and feedback.Oversees creation and delivery of press releases, advertisements, and other marketing communications.Designs print ads and publications.Ensures brand messages are consistent.Gathers and analyzes customer insight.Actively pursues customer testimonials to include in marketing assets.Nurtures external perceptions of the company and increases market share.Manages all social media communications and actively monitors and responds to all interactions.Builds relationships with all media to ensure the most effective messaging and positioning of the organization.Leads all areas of content generation and production across all media platforms.Drives overall CRM,direct marketing and inbound marketing activities.Engages other organizations within the community.Collaborates with sales and sourcing to develop strategic partnership activities and identify opportunities.Leads the marketing team to develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

Responsible for managing marketing, advertising, customer relationship communication, promotional staff and activities. Proactively takes steps to measure, enhance, and enrich the position and image of the managed companies through various goals and objectives.Plans marketing and branding objectives.Researches and makes proposals to expand product solutions and offerings.Prepares marketing strategies alongside other company executives and staff.Analyzes market trends and recommends changes to marketing and business development strategies based on analysis and feedback.Oversees creation and delivery of press releases, advertisements, and other marketing communications.Designs print ads and publications.Ensures brand messages are consistent.Gathers and analyzes customer insight.Actively pursues customer testimonials to include in marketing assets.Nurtures external perceptions of the company and increases market share.Manages all social media communications and actively monitors and responds to all interactions.Builds relationships with all media to ensure the most effective messaging and positioning of the organization.Leads all areas of content generation and production across all media platforms.Drives overall CRM,direct marketing and inbound marketing activities.Engages other organizations within the community.Collaborates with sales and sourcing to develop strategic partnership activities and identify opportunities.Leads the marketing team to develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

Berks County, Pa

Responsible for overseeing and supervising all of the company's activities and projects. Coordination of and project management to ensure projects are completed on time and communication is made as necessary with project owner. Oversees all customer relationship management activities.Contract management, public relations and marketing initiatives. All business development activities.

Develop and initiate all marketing activities for The Reading Group, LLC and all its divisions.Graphic design of marketing vehicles, project management, pricing and negotiations, event planning and management, creative placement of branding strategies, ad schedule development and management, development of marketing budget, strategically placing marketing initiatives in the industry to gain market share and prove the most ROI, website development. Successful email campaign building to actively stay in front of current and potential customers and distributors.

Accountable for developing and managing new marketing initiatives and campaign objectives from inception to completion. Skillfully planned and coordinated company trade shows / events and managed associated vendor services. Highlights:Verify and track existing leads to analyze lead viability, apply best sales strategy, and align a tangible client base.Design and implement tactical marketing media campaigns to promote company image and brand awareness.Actively co-manage and train sales team in new marketing strategies and sales-driven campaigns.Liaise between internal departments and external business clients to cultivate effective working relationships.Forecast industry trends through specific analysis and research to ensure company leadership and market positioning.Develop and implement expense budget to support return on investment (ROI) for current marketing activities.

Project ManagementHighlights:Executed pricing negotiations with service vendors and established business-to-business relationships by developing and maintaining close business contacts. Skillfully time-managed union workers and increased production time by tracking labor distribution and work development processes.Actively assisted in logistical planning to expedite acquired on-site materials.Liaised between company and union representatives to maintain open communications. Performed HR functions involving hiring and exiting of company personnel.

Managed the business development processes of an assigned brand, including target marketing research and customer needs and demands. Participated in numerous marketing campaigns and contributed to short- and long-term objectives. Actively assisted in the procurement of new prospective clients through the development and implementation of e-mail marketing processes, market research, and design of media communication strategies. Managed and maintained expense budget to effectively meet marketing plans and financial resources.Conceptually designed marketing media for seasonal marketing initiatives and assisted in the planning and coordination of event and trade shows.

Provided personalized customer services to new and existing clients and tailored insurance plans to fit individual needs and specifications.Participated in promotional product services through conceptual development of marketing media.Reviewed and analyzed marketing surveys to clarify clients' needs and submitted results to corporate management.Contributed to business plan expansion by reviewing communications conducted between clients and company.

Mba, Managment/Marketing

Ba, Business Admin/Marketing