Heather Hayward

Heather Hayward Email and Phone Number

Creative Marketing Director @ Summit Advisory, Inc.
lancaster, pennsylvania, united states
Heather Hayward's Location
Reading, Pennsylvania, United States, United States
Heather Hayward's Contact Details

Heather Hayward personal email

n/a

Heather Hayward phone numbers

About Heather Hayward

Management of all corporate marketing and communications functions. Direct brand management, PR, CRM, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.Highly focused and multi-diversified professional with proven experience in building exemplary market presence in the business-retail industry. Rich background in forging strong business relationships and readily inspiring confidence in clients. Well versed in market analysis, trend forecasting, and budget development, In-depth knowledge in product development, market research, and product positioning. Strong interpersonal, writing, and oral communication skills with natural ability to establish consensus across cross-functional lines. Effective time management and problem solving capabilities.Specialties: Creative problem solving, image branding, negotiations, marketing media creation, project management, customer relationship management, SEO, social networking, graphic web design, business development, brand strategy, content managementSkills: Adobe Creative Suite, Infusionsoft, Constant Contact, Microsoft Office, GoldMine, Houzz, Google Analytics, Google Adwords, Lead Forensics, WordPress, SEM Rush

Heather Hayward's Current Company Details
Summit Advisory, Inc.

Summit Advisory, Inc.

View
Creative Marketing Director
lancaster, pennsylvania, united states
Employees:
4
Heather Hayward Work Experience Details
  • Summit Advisory, Inc.
    Marketing Director
    Summit Advisory, Inc. Sep 2013 - Present
    Holding of Peak Capital, IncResponsible for managing marketing, advertising, customer relationship communication, promotional staff and activities. Proactively takes steps to measure, enhance, and enrich the position and image of the managed companies through various goals and objectives.Plans marketing and branding objectives.Researches and makes proposals to expand product solutions and offerings.Prepares marketing strategies alongside other company executives and staff.Analyzes market trends and recommends changes to marketing and business development strategies based on analysis and feedback.Oversees creation and delivery of press releases, advertisements, and other marketing communications.Designs print ads and publications.Ensures brand messages are consistent.Gathers and analyzes customer insight.Actively pursues customer testimonials to include in marketing assets.Nurtures external perceptions of the company and increases market share.Manages all social media communications and actively monitors and responds to all interactions.Builds relationships with all media to ensure the most effective messaging and positioning of the organization.Leads all areas of content generation and production across all media platforms.Drives overall CRM,direct marketing and inbound marketing activities.Engages other organizations within the community.Collaborates with sales and sourcing to develop strategic partnership activities and identify opportunities.Leads the marketing team to develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
  • Peak Capital Inc
    Creative Marketing Director
    Peak Capital Inc Sep 2012 - Present
    Responsible for managing marketing, advertising, customer relationship communication, promotional staff and activities. Proactively takes steps to measure, enhance, and enrich the position and image of the managed companies through various goals and objectives.Plans marketing and branding objectives.Researches and makes proposals to expand product solutions and offerings.Prepares marketing strategies alongside other company executives and staff.Analyzes market trends and recommends changes to marketing and business development strategies based on analysis and feedback.Oversees creation and delivery of press releases, advertisements, and other marketing communications.Designs print ads and publications.Ensures brand messages are consistent.Gathers and analyzes customer insight.Actively pursues customer testimonials to include in marketing assets.Nurtures external perceptions of the company and increases market share.Manages all social media communications and actively monitors and responds to all interactions.Builds relationships with all media to ensure the most effective messaging and positioning of the organization.Leads all areas of content generation and production across all media platforms.Drives overall CRM,direct marketing and inbound marketing activities.Engages other organizations within the community.Collaborates with sales and sourcing to develop strategic partnership activities and identify opportunities.Leads the marketing team to develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
  • Ah Contracting, Llc
    Business Manager
    Ah Contracting, Llc Aug 2012 - Sep 2016
    Berks County, Pa
    Responsible for overseeing and supervising all of the company's activities and projects. Coordination of and project management to ensure projects are completed on time and communication is made as necessary with project owner. Oversees all customer relationship management activities.Contract management, public relations and marketing initiatives. All business development activities.
  • The Reading Group, Llc
    Marketing Coordinator
    The Reading Group, Llc Oct 2010 - Dec 2012
    Develop and initiate all marketing activities for The Reading Group, LLC and all its divisions.Graphic design of marketing vehicles, project management, pricing and negotiations, event planning and management, creative placement of branding strategies, ad schedule development and management, development of marketing budget, strategically placing marketing initiatives in the industry to gain market share and prove the most ROI, website development. Successful email campaign building to actively stay in front of current and potential customers and distributors.
  • Security Service Company, Inc.
    Sales & Marketing
    Security Service Company, Inc. Aug 2009 - Nov 2010
    Accountable for developing and managing new marketing initiatives and campaign objectives from inception to completion. Skillfully planned and coordinated company trade shows / events and managed associated vendor services. Highlights:Verify and track existing leads to analyze lead viability, apply best sales strategy, and align a tangible client base.Design and implement tactical marketing media campaigns to promote company image and brand awareness.Actively co-manage and train sales team in new marketing strategies and sales-driven campaigns.Liaise between internal departments and external business clients to cultivate effective working relationships.Forecast industry trends through specific analysis and research to ensure company leadership and market positioning.Develop and implement expense budget to support return on investment (ROI) for current marketing activities.
  • Riggs Distler & Co Inc
    Project Management/Office Manager
    Riggs Distler & Co Inc Oct 2008 - Jul 2009
    Project ManagementHighlights:Executed pricing negotiations with service vendors and established business-to-business relationships by developing and maintaining close business contacts. Skillfully time-managed union workers and increased production time by tracking labor distribution and work development processes.Actively assisted in logistical planning to expedite acquired on-site materials.Liaised between company and union representatives to maintain open communications. Performed HR functions involving hiring and exiting of company personnel.
  • Aon Risk Solutions
    Brand Management
    Aon Risk Solutions Jul 2007 - Apr 2008
    Managed the business development processes of an assigned brand, including target marketing research and customer needs and demands. Participated in numerous marketing campaigns and contributed to short- and long-term objectives. Actively assisted in the procurement of new prospective clients through the development and implementation of e-mail marketing processes, market research, and design of media communication strategies. Managed and maintained expense budget to effectively meet marketing plans and financial resources.Conceptually designed marketing media for seasonal marketing initiatives and assisted in the planning and coordination of event and trade shows.
  • Allstate Insurance
    Senior Customer Service Associate
    Allstate Insurance Sep 2006 - Jul 2007
    Provided personalized customer services to new and existing clients and tailored insurance plans to fit individual needs and specifications.Participated in promotional product services through conceptual development of marketing media.Reviewed and analyzed marketing surveys to clarify clients' needs and submitted results to corporate management.Contributed to business plan expansion by reviewing communications conducted between clients and company.

Heather Hayward Skills

Marketing Strategy Advertising B2b Product Development New Business Development Business Development Market Research Social Networking Account Management Negotiation Seo Customer Satisfaction Leadership Team Building Customer Service Project Management Email Marketing Pricing Marketing Sales Management Marketing Communications Process Improvement Powerpoint Web Design

Heather Hayward Education Details

Frequently Asked Questions about Heather Hayward

What company does Heather Hayward work for?

Heather Hayward works for Summit Advisory, Inc.

What is Heather Hayward's role at the current company?

Heather Hayward's current role is Creative Marketing Director.

What is Heather Hayward's email address?

Heather Hayward's email address is hm****@****msn.com

What is Heather Hayward's direct phone number?

Heather Hayward's direct phone number is +148452*****

What schools did Heather Hayward attend?

Heather Hayward attended University Of Phoenix, Penn State University.

What are some of Heather Hayward's interests?

Heather Hayward has interest in Children, Civil Rights And Social Action, Environment, Animal Welfare, Health.

What skills is Heather Hayward known for?

Heather Hayward has skills like Marketing Strategy, Advertising, B2b, Product Development, New Business Development, Business Development, Market Research, Social Networking, Account Management, Negotiation, Seo, Customer Satisfaction.

Who are Heather Hayward's colleagues?

Heather Hayward's colleagues are Lynn Frick.

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