Heather Buchanan Email & Phone Number

Atlanta, Ga

Led discovery and definition phases for new client initiatives across diverse industries, including financial services, insurance, and ecommerce. Captured goals and requirements aligned with business objectives, product and service offerings, and internal processes to support the end-to-end customer experience. Analyzed customer segments, sentiment, and both quantitative and qualitative experience analytics to develop strategies aimed at customer-centric digital improvements.Brought clarity to new project teams by illustrating future state customer journeys, identifying gaps from the current state, and establishing a starting point with contextual business process maps. Supported lean teams by creating low and high fidelity wireframes using Sketch or Figma, and conducted user and usability testing to gather feedback before development handoff. Advocated for the customer at every stage of the process.

Juno Beach, Florida

Guided UX process for multi-year initiative, defining UX architecture and persona-based designs through UX research for Nuclear business unit’s modern, mobile-first work management platform containing 9 applications to achieve 23MM in cost savings. Led team of 9 UX designers across 8 work streams, ensuring end to end UX process from research, ideation, and design aligning to enterprise design system UI, to user testing and development support through delivery.2021 CIO Award Recipient (Nuclear Team)2021 HackWeek Challenge Winner (Team)

Atlanta, Georgia

Worked in Scaled Agile Framework (SAFe) collaboratively with product and development managers on an enterprise document management product, bringing end to end parity from legacy application into web client platform using Lean principles. Additionally, working toward a deeper understanding and ideations of AI/ML integration opportunities using AWS applications.2018 AI/ML Challenge Winner (Individual)

Atlanta, Ga

Designed user experiences aligned with business objectives for content management systems (CMS), custom applications, and mobile (native and web-based) application development. Contributions included leading stakeholder interviews, reviewing analytics, conducting research for competitive analysis, developing target personas, creating user flows, and constructing wireframes and prototypes for digital experiences across various client industries.Responsible for providing estimates, timelines, and deliverable recommendations. Collaborated with interface designers on the visual and interaction design of functional elements and worked closely with front-end and back-end developers to ensure technical execution opportunities for optimized user engagement.

Atlanta, Georgia

Guided hundreds of students through complex design projects, from strategic planning to digital production for print, web, and mobile media in undergraduate and graduate level courses. Acted in various administrative roles throughout the university: Member of Leadership Committee, Chair of Sustainability Council, Graduate Program Coordinator.

Bachelor Of Science - Bs, Graphic Design

Master Of Fine Art, Graphic Design