Harvey Chimoff Email & Phone Number

Marketing | Brand Management | Communications | Strategic & Tactical ExecutionB2B | B2C | Ingredients | Food/Beverage | Agribusiness | AgTech | Fractional CMO Consulting | AuthorI'm a global marketing leader whose wide range of highly applicable experience and expertise span consumer packaged-goods brand management, B2B manufacturing, and plug-in marketing leader consulting (fractional CMO). I've held marketing leadership positions at Unilever (Lipton Tea), Tate & Lyle PLC, AgroFresh Solutions and Alvinesa Natural Ingredients. My published book (Strategy First, Then Tactics.®: How Practical Marketing Discipline Provides the Winning Edge) is available on Amazon.I'm a dynamic, hands-on leader who champions a business-wide focus on customers and end-users that connects marketing across the organization to achieve business objectives. I use marketing to engage customers, shape perception and drive operating performance.My work style is positive, energetic and action-focused. As a marketing leader, I take a practical marketing discipline approach to bring internal teams and resources together to generate customer success. As part of that, I encourage and instill a customer focused/end-user mindset across business teams. Throughout my career, I’ve been an enthusiastic sales team partner who builds marketing-sales integration.In both corporate and consulting roles, my approach is that marketing (the team and the output) has to actually help sell goods and services. Everything the marketing team does should be designed to support and help achieve annual operating objectives.Some of the keys to my success include embracing challenge, learning fast, being able to get organized quickly, identifying and setting priorities, and leading and inspiring colleagues to get the right things done well. I consider myself a versatile and adaptive leader and marketer. That’s because I’ve achieved success, and feel comfortable and adept, in a range of business situations: large and small companies, lean operating environments, changing organizations; and new, under-developed and established marketing functions.Major Capabilities include:* Marketing Leadership & Management* Brand Management/Segmentation/Positioning/Development* B2B Marketing* Consumer Packaged Goods Marketing (CPG/FMCG)* Marketing Strategy/Plans/Advertising/Communications* Cross-Functional Team Leadership* Sales-Marketing Integration* P&L/Budget Management* Media Relations & PR* Communication – Author, Speaker & Writer* Working Knowledge of Spanish

Listed skills include Marketing Strategy, Cross Functional Team Leadership, Brand Management, Marketing, and 26 others.

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  Global Marketing Leader - Taste And Functional Health

  Htba (Healthtech Bioactives)

  Jul 2024 - Present - Barcelona, Catalonia, Spain

  Driving natural solutions based on polyphenols and vitamin B12 HTBA is a science-based global leader in the manufacturing and commercialization of citrus flavonoids and active forms of vitamin B12 for the pharmaceutical, nutraceutical, food and beverage, and animal nutrition sectors. For over forty years, the company has pioneered the development of new processes to create high-quality, naturally derived ingredients that support the health of people and animals, all while protecting the environment. Headquartered in Barcelona, Spain, HTBA produces ingredients of unsurpassed quality at its state-of-the-art manufacturing facility in Murcia, Spain. Plus, with ideation centers located in Spain and at its North American operations center in Ohio, the company is well-positioned to understand and quickly respond to global end-user consumer demand. Today, HTBA delivers cutting-edge products to more than 60 countries worldwide in line with its mission to unlock the power of nature and have a measurable impact on well-being. HTBA | HealthTech BioActives | Natural extracts | Polyphenols | Flavonoids | Citrus origin | Vitamin B12 | Solvent-free ingredients | Sustainability | Premium quality | Reliability | Excellent servicehchimoff@htba.com