Hongchung Le Email & Phone Number

Developing Marketing Strategy for the FMCG sector | E-Commerce Project

 Marketing department restructuring. Building a communication strategy for SGO48. Vision and strategy of SGO48 development outside of Vietnam. Search for new talents. Build a training process for artists to develop comprehensively. Personal brand orientation for each member of the music band. Create and produce content, and gameshows format to reach the right audience and convert them into loyal fans who buy albums, singles, and merchandise. Analyze data and user behaviour (fans) to build effective Marketing strategies for each product launch and sales campaign (single, merchandise, etc) Monitor and allocate annual Marketing budget. Make P&L for projects, and adjust the budget following the actual situation of each advertising campaign. Successfully organized events including a Press conference to release a single, MV (Heavy Rotation, Koisuru Fortune Cookie, River, etc), Fan Meeting, Handshake event (idol handshake event), concert, etc. Show director for SGO48's graduation "The Last show – Gui lai Thanh Xuan". Management and resolution of media crises Manage sponsorship activities and contact booking shows for SGO48. Advise and report directly to the CEO. Play the role of a leader, manager and employee trainer.Achievements: Building and retaining a community of 5000 fans of SGO48, including foreign fans. Artists with the most number of singles are sold at the moment. Single 1 sold 10,000 singles, Single 2 and Single 3 sold 13,000 singles