We help recruitment and staffing agencies attract, engage, and select talent for themselves and their clients. Our recruitment marketing solutions and ATS platform enables businesses to unlock the power of relationship-building and in doing so build sustainable and successful businesses.

The decision to start an employer branding consultancy stemmed from a compelling vision and a genuine passion for transforming businesses and empowering talent. Throughout my career, I witnessed the transformative power of a strong employer brand in attracting top-tier candidates and fostering a thriving company culture.I recognized that many organizations struggled to effectively communicate their unique value proposition to potential employees, missing out on top talent and hindering… Show more The decision to start an employer branding consultancy stemmed from a compelling vision and a genuine passion for transforming businesses and empowering talent. Throughout my career, I witnessed the transformative power of a strong employer brand in attracting top-tier candidates and fostering a thriving company culture.I recognized that many organizations struggled to effectively communicate their unique value proposition to potential employees, missing out on top talent and hindering their growth potential. This realization ignited a desire within me to bridge the gap and help businesses build authentic and compelling employer brands.Furthermore, my extensive experience in consulting and working with diverse global and Japanese brands revealed a pressing need for expert guidance in navigating the intricacies of employer branding. Witnessing the impact of successful strategies on both business growth and employee satisfaction, I knew that starting an employer branding consultancy was the right path to leverage my expertise for the greater benefit of organizations and job seekers alike.Beyond business growth, my consultancy endeavours to foster workplaces that inspire, engage, and empower employees. By aligning business objectives with a compelling employer brand, I believe we can create a more meaningful and fulfilling work environment.Ultimately, the journey of starting an employer branding consultancy was driven by the pursuit of excellence and the desire to make a positive impact on organizations and the people within them. As I witness the success stories of my clients and the positive transformation they undergo, it reinforces the conviction that employer branding is not just a buzzword but a powerful catalyst for building thriving and sustainable organizations. Show less

Custom Media is a full-service B2B agency offering marketing solutions that unite data with creativity, and we harness local and international expertise to bridge the gap between Japan and the world.

We help recruitment and staffing agencies attract, engage, and select talent for themselves and their clients. Our recruitment marketing solutions and ATS platform enables businesses to unlock the power of relationship-building and in doing so build sustainable and successful businesses.

Custom Media Tokyo is an award-winning full service content marketing and communications agency in Tokyo that works with international and Japanese businesses in the development and implementation of communication solutions for web, social media, video, print and events.As the Digital Strategy Director I was tasked with driving sales growth from clients within three key market sectors of Industrial, Recruitment & Consulting. Though a systematic and strategic approach, challenges are… Show more Custom Media Tokyo is an award-winning full service content marketing and communications agency in Tokyo that works with international and Japanese businesses in the development and implementation of communication solutions for web, social media, video, print and events.As the Digital Strategy Director I was tasked with driving sales growth from clients within three key market sectors of Industrial, Recruitment & Consulting. Though a systematic and strategic approach, challenges are solved and business opportunities uncovered resulting in long term client partnerships and a repeat business ratio of 70%.From market analysis, persona development, digital marketing strategy, website design, social media strategy and employer branding. I've added value to many global and Japanese brands in their quest for business growth through sales or talent engagement. A number of successful partnership to-date are shared in the attached links. Show less

Sales leader responsible for the motivating, training and mentoring a team of 4 sales managers and 1 support staff that generates over ¥90 million in revenue across a media portfolio of products/service including digital, video, events, print and support services.

Cirrus Media is Australia's leading full service B2B content and media agency with a mission to build engaged audiences across multiply platforms (online, social, events, print and lead generation) through the creation and distribution of powerful content that not only reaches but influences decision makers.As the APAC Director of Sales I was responsible for directing and overseeing the company’s APAC sales policies, objectives, budgets and targets. I was also tasked with managing my… Show more Cirrus Media is Australia's leading full service B2B content and media agency with a mission to build engaged audiences across multiply platforms (online, social, events, print and lead generation) through the creation and distribution of powerful content that not only reaches but influences decision makers.As the APAC Director of Sales I was responsible for directing and overseeing the company’s APAC sales policies, objectives, budgets and targets. I was also tasked with managing my own personal targets in order to expand the customer base, building and maintaining strong, long-lasting customer relationships, partnering with customers to understand their needs and objectives, effectively communicating the value proposition through proposals and presentations; and understanding category-specific landscapes and trends.Blending a strong engineering background with highly develop content marketing experience I was uniquely placed to develop and implement successful campaign for major international and Australian brands including;- Autodesk, Siemens, Schneider Electric, National Instruments, BOC/Linde, Netsuite, Cisco, Stratasys and American Express.In addition to managing an AUD10m portfolio I was tasked with product development, the highlight being the launch of new brand extension - The Industrial Insight series: Factories of the Future. The event generated 250 paying attendees, profit contribution of 60%, extensive online and social media engagement that resulted in the page 1 Google ranking on specific topic keywords/phrases. Show less

Responsibility for 3 magazines and associated supplementsTeam leadership & TrainingDeveloping and implementing sales strategyManaging own sales Territory Key contact point for Industry representationManagement of international clientsImportantly: Generating revenue

Business developmentProduct developmentGeneration of revenue opportunities magazine and onlineTeam leadershipSales & Editorial strategy development & implementationEditorial contributor/content managementP&L responsibility. Editor of Broadcast Engineering News from 2001 to 2002.