Guy Smith Email & Phone Number

Nottingham, England, United Kingdom

Nottingham, England, United Kingdom

Reporting to the Commercial Director, manage a high performing team across data, insight, Loyalty/CRM and In-Store Marketing. Responsible for customer retention and delivering an excellent in-store experience through an insight-led approach to technology, innovation and customer journey management.Data owner for the business accountable for data health and growth in the contactable customer database.Implementation of AI tools to support key business decision making.Successfully driving year on year growth performance through customer retention

Nottingham, United Kingdom

Reporting to the Marketing Director, manage a high performing team across a matrix structure, responsible for significant Loyalty & CRM budget.Key Achievements:• Implemented next-generation CRM programme utilising behavioural science and nudge theory to drive uplift in customer response and delivered record-breaking customer demand • Leading and implementing CRM technology roadmap to introduce new communication channels and improve booking funnel performance contributing to the volume increase• Delivered complete marketing database overhaul to rectify historical data complexities and ensuring GDPR compliance • Leading the way for a customer data culture within the business to deliver improvement in email data capture• Bringing together cross-functional teams across Data Governance, Data Science and Loyalty to implement the Customer Data Strategy• Delivered YoY savings in direct marketing spend through efficient customer targeting and shift to digital communications• Building strong relationships with internal and external partners including creative agencies, customer contact centre, IT and transformation teams• Recognised in company ‘Best of the Best’ awards with Outstanding Contribution for database health project

Leeds, United Kingdom

Reporting to Senior Director of Insight, leading an award-winning team of CRM Managers and CRM Executives, responsible for multi-million pound CRM budgetKey Achievements:• Re-defining Asda CRM strategy to support stores and online resulting in significant annual revenue and 34% uplift in performance versus control group• Delivered Asda database RFM segmentation for large contactable database, generating 20% uplift in customer engagement• Awarded ‘Best in the industry email programme’ for best super market email programme – (Dotmailer awards)• Defined and led GDPR requirements for Asda CRM and customer data• Being the customer first champion for customer journeys to ensure a meaningful and helpful customer experience across campaigns• Leading and implementing CRM technology roadmap to join physical to digital customer journeys• Delivered transition to new email service provider and achieved whitelisted IP status within 6 months• Introduced and embedded email content strategy, utilising Byron Sharp ‘How Brands Grow’ methodology to keep customers engaged with the brand (the key driver in the 20% engagement uplift)

Birmingham, United Kingdom

Reporting to Head of Marketing, managed a team of 4 Customer Insight Analysts and CRM ExecutivesKey Achievements:• Launch of new Genting Rewards casino loyalty scheme in UK, achieving >40% customer engagement with programme• Delivered industry-leading casino CRM programme, generating significant ROI• Leading innovative Genting Rewards spend stretch bonus campaign, generating incremental ROI of £176,000 per month.• Launch of new VIP loyalty scheme for Genting Casinos• Driving a step-change in strategic thinking throughout the business, putting Loyalty & CRM at the heart of all casino activity

Managing and implementing targeted customer retention and reactivation campaigns for Coral.co.uk. Driving an uplift in turnover every period.Developing innovative direct marketing through use of email, SMS and direct mail to encourage customer loyalty, and drive traffic to the Coral website. Working closely with supplier agencies to continuously improve campaign efficiency, effectiveness and ensure industry best practice.A fantastic and enjoyable challenge, with a strong customer focus. Involves working effectively with brand, insight & analytics, compliance and operations teams. This role covers the whole Coral remote portfolio including Sports, Gaming, Casino and Poker.

Leading communications agency producing award winning film and TV for business. Clients include Cathay Pacific, Balfour Beatty, Hong Kong Tourism Board, Everest, First Group and Royal Bank of Scotland.Key roles and responsibilities:• Customer relationship management• Marketing strategy and business development• Quality process management• Creative proposals and account management• Branding• Copywriting for web and print• Tender applications• Event management

Key roles and responsibilities:• Project management of marketing campaigns• Telemarketing data management• Trade and end user product management• Website development & online marketing• PR• Copywriting• Customer targeting & analysis• Management of telemarketing and design agencies• Direct marketing and BTL marketingThe Marketing Executive role involves reporting directly to the Business Development Director.

Professional Postgraduate Diploma In Marketing, Marketing

This Chartered Institute of Marketing qualification is aimed at marketers who have already gained a significant level of knowledge and/.

Marketing With Architectural Design

Business Studies, Ict, Product Design