Guy Smith Email & Phone Number

Nottingham, England, United Kingdom

Nottingham, England, United Kingdom

Reporting to the Commercial Director, manage a high performing team across data, insight, Loyalty/CRM and In-Store Marketing. Responsible for customer retention and delivering an excellent in-store experience through an insight-led approach to technology, innovation and customer journey management.Data owner for the business accountable for data health and.

Nottingham, United Kingdom

• Reporting to the Marketing Director, manage a high performing team across a matrix structure, responsible for significant Loyalty & CRM budget.Key Achievements:
• Implemented next-generation CRM programme utilising behavioural science and nudge theory to drive uplift in customer response and delivered record-breaking customer demand
• Leading and implementing CRM technology roadmap to introduce new communication channels and improve booking funnel performance contributing to the volume increase
• Delivered complete marketing database overhaul to rectify historical data complexities and ensuring GDPR compliance
• Leading the way for a customer data culture within the business to deliver improvement in email data capture
• Bringing together cross-functional teams across Data Governance, Data Science and Loyalty to implement the Customer Data Strategy

Leeds, United Kingdom

• Reporting to Senior Director of Insight, leading an award-winning team of CRM Managers and CRM Executives, responsible for multi-million pound CRM budgetKey Achievements:
• Re-defining Asda CRM strategy to support stores and online resulting in significant annual revenue and 34% uplift in performance versus control group
• Delivered Asda database RFM segmentation for large contactable database, generating 20% uplift in customer engagement
• Awarded ‘Best in the industry email programme’ for best super market email programme – (Dotmailer awards)
• Defined and led GDPR requirements for Asda CRM and customer data
• Being the customer first champion for customer journeys to ensure a meaningful and helpful customer experience across campaigns

Birmingham, United Kingdom

• Reporting to Head of Marketing, managed a team of 4 Customer Insight Analysts and CRM ExecutivesKey Achievements:
• Launch of new Genting Rewards casino loyalty scheme in UK, achieving >40% customer engagement with programme
• Delivered industry-leading casino CRM programme, generating significant ROI
• Leading innovative Genting Rewards spend stretch bonus campaign, generating incremental ROI of £176,000 per month.
• Launch of new VIP loyalty scheme for Genting Casinos
• Driving a step-change in strategic thinking throughout the business, putting Loyalty & CRM at the heart of all casino activity

Managing and implementing targeted customer retention and reactivation campaigns for Coral.co.uk. Driving an uplift in turnover every period.Developing innovative direct marketing through use of email, SMS and direct mail to encourage customer loyalty, and drive traffic to the Coral website. Working closely with supplier agencies to continuously improve.

• Leading communications agency producing award winning film and TV for business. Clients include Cathay Pacific, Balfour Beatty, Hong Kong Tourism Board, Everest, First Group and Royal Bank of Scotland.Key roles and.
• Customer relationship management
• Marketing strategy and business development
• Quality process management
• Creative proposals and account management
• Branding

• Key roles and responsibilities:
• Project management of marketing campaigns
• Telemarketing data management
• Trade and end user product management
• Website development & online marketing
• PR

Professional Postgraduate Diploma In Marketing, Marketing

This Chartered Institute of Marketing qualification is aimed at marketers who have already gained a significant level of knowledge and/or.

Marketing With Architectural Design

Business Studies, Ict, Product Design