Heath Murray Email & Phone Number

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

As the Head of Communications and Marketing at Studio THI, an innovative not-for-profit committed to sustainable and equitable urban change, I play a pivotal role in driving the organisation's communication strategy, brand identity, and stakeholder engagement. Reporting directly to the CEO, I develop and execute comprehensive communication plans that align with Studio THI's mission, values, and strategic direction, leveraging various channels to amplify understanding, participation, and engagement among internal and external stakeholders.One of my key achievements was spearheading a strategic rebranding initiative that enhanced brand cohesion and clarity through consistent messaging and visual identity across all touchpoints. This effort positively contributed to internal and external engagement and drove a remarkable 75% increase in monthly active users on the company website within two years.I contribute to a wide range of impactful content, including dozens of community education videos used by councils and state governments to educate the public about urban growth and change. By crafting compelling narratives communicating complex messages clearly, I successfully inspired audiences to engage with the topic and act.Collaboration is at the heart of my approach, as I work closely with cross-functional teams and key stakeholders, including government agencies and industry associations, to gather insights, ensure alignment between marketing strategies and business goals, and drive organisational success. By fostering strong relationships built on trust, transparency, and shared purpose, I effectively navigated complex stakeholder landscapes and evolved priorities.Data-driven insights and analytics played a crucial role in my strategic decision-making process. I leveraged these insights to develop targeted, multi-channel communication strategies.

Brisbane, Queensland, Australia

As the Head of Brand & Content at Teach Starter, a global educational technology start-up, I played a pivotal role in driving the company's growth, brand awareness, and customer engagement across key markets in Australia, New Zealand, the UK, and the US. Reporting directly to the CEO, I provided strategic leadership and guidance on a wide range of critical business areas, including employee and business policies, growth and revenue targets, company objectives and key results (OKRs), and business development opportunities.One of my primary responsibilities was to develop and implement comprehensive global marketing and communications strategies that effectively positioned Teach Starter as a leading provider of educational resources for primary and early education school teachers. To achieve this, I led a talented team of nine marketing professionals, focusing on evaluating and driving capability development to ensure we had the skills and expertise needed to execute our strategic priorities.Recognising the importance of a strong brand identity, I spearheaded a complete rebranding initiative, defining and delivering a cohesive visual and voice brand across all channels. This included developing comprehensive brand guidelines and a marketing playbook to ensure consistency and clarity in all communications. By aligning our brand messaging with our core values and mission, we enhanced employee understanding and engagement, fostered a unified brand identity, and established a strong foundation for future growth.To drive customer acquisition and engagement, I implemented sustainable and scalable content marketing initiatives across multiple channels, resulting in significant growth in audience engagement and action:Blogs: up 50% to 1.5m per quarterWebinars: up 400% to an average of 1,000 attendeesNewsletter referrals to website: up 6% YOY to a total of 60,500 (new referrals up by 14%)

Brisbane, Australia

This role involved developing and executing strategic communications plans with some of Australia’s best-known companies, managing media relations, strengthening ministerial, councillor and other key stakeholders relations, increasing stakeholder and community engagement, and improving brand recognition and reputation. I informed and aligned business objectives internally and externally, created and implemented target opportunities to generate positive coverage across all channels, and oversaw internal communications for multinational, not-for-profit and SME businesses and government departments.★ Brand & Content Management★ Channel Management★ Change Management★ Consumer Engagement★ Corporate Social Responsibility★ Customer Acquisition & Growth★ Digital Marketing★ Education & Training★ Marketing & Communications★ Media Relations★ Public Relations★ Relationship Building★ Reputation Management★ Research & Analysis ★ Project Management★ Search Engine Optimisation (SEO)★ Social Media★ Stakeholder Management★ Strategy Planning & Leadership

Brisbane, Australia

My success driving brand awareness stemmed from developing and managing social media strategy and content to consistently deliver on strategic priorities and outcome, such as increasing audience engagement. In addition to driving website/app traffic, subscription conversion and e-newsletter loyalty through best practice marketing and SEO initiatives, I also attracted advertising spend, traffic growth and audience engagement through innovative content and initiatives, including live blogs, insiders sports news and podcasts.★ Brand & Content Management★ Channel Management★ Change Management★ Consumer Engagement★ Corporate Social Responsibility★ Customer Acquisition & Growth★ Digital Marketing★ Education & Training★ Marketing & Communications★ Media Relations★ Public Relations★ Relationship Building★ Reputation Management★ Research & Analysis ★ Project Management★ Search Engine Optimisation (SEO)★ Social Media★ Stakeholder Management★ Strategy Planning & Leadership

Brisbane, Australia

This role involved managing the roll out of a new content management system (CMS) across all News Corp metropolitan and regional newspapers in Australia, driving significant structural and cultural change in newsrooms by working closely with executive management, editors, staff and consultants across the country and internationally. I applied expertise in change management, business development and risk analysis to project manage program development, training and communications to increase staff engagement across all levels and streamline their transition to the new CMS.★ Brand & Content Management★ Channel Management★ Change Management★ Consumer Engagement★ Corporate Social Responsibility★ Customer Acquisition & Growth★ Digital Marketing★ Education & Training★ Marketing & Communications★ Media Relations★ Public Relations★ Relationship Building★ Reputation Management★ Research & Analysis ★ Project Management★ Search Engine Optimisation (SEO)★ Social Media★ Stakeholder Management★ Strategy Planning & Leadership

Brisbane

I provided backbench and general reporting in Tasmania and Queensland as a valued Journalist and Storyteller, performing a broad range of tasks as Production Editor, Night Editor and Chief Sub-Editor.★ Journalism★ Stoytelling★ Channel Management★ Content Management★ Consumer Engagement★ Customer Acquisition & Growth★ Digital Marketing★ Education & Training★ Marketing & Communications★ Media Relations★ Public Relations★ Relationship Building★ Reputation Management★ Research & Analysis ★ Project Management★ Search Engine Optimisation (SEO)★ Social Media★ Stakeholder Management★ Strategy Planning & Leadership