Established in 2000, Softrim has been a value-added reseller and provided turnkey solutions to Senior Living Communities since 2004. We currently support all the technology needs of over 200 communities nationwide. Our mission is to help enable our customers to offer the best in resident life experiences through technical innovation, productivity and life safety. To attain this, we have constantly strengthened our in-house expertise in every major aspect of hardware and software-related operations. A total solutions provider for Senior Living. Softrim specializes in furnishing, installing, integrating and servicing technology solutions across the full spectrum of IT and low voltage technologies used in senior living communities. As a multi-discipline VAR and systems integrator, Softrim is uniquely staffed with experienced specialists to integrate various disparate systems such as Nurse Call, Electronic Door Access, POS, Surveillance and all other specialized functions. Softrim is a leader in customizing software integration with API’s and interface engines, along with the use of Big Data for analytics.

CEC provides technology solutions for businesses to enhance productivity and service for employees and customers. Creating the combination of products needed to make a business run smoothly and efficiently. CEC is one of the largest independent systems and technology integrators in the Midwest offering design, installation, project management, and service/ maintenance solutions to clients.

• AATI is a fourteen year old, privately-held instrumentation company with Sales, Technical, and Manufacturing offices in Ames, IA and Heidelberg, Germany. • AATI develops and manufactures fluorescent and UV-based capillary electrophoresis instrumentation for the molecular research markets.• Responsible for the business development and sales of AATI’s Fragment AnalyzerTM in the Midwest Territory. The Fragment Analyzer is a new and innovative platform for the analytical analysis of DNA and RNA for genetic and molecular research.• Worked with lab personnel, primary investigators, dept. managers, company leadership, and anyone involved in the purchase of capital equipment. Handled all aspects of the development of the sale including: initial presentation, technical presentation, demonstration of the platform, as well as final sales negotiation.• Worked in a customer service role to support and help increase the sales of all consumable products and reagents that are used in the use of this instrument.• Participated and worked as a representative for AATI and numerous regional and national conferences and conventions to promote the company and all its products and sales territories.

• MIDSCI is a leading Molecular Biology Supplier that specializes in PCR, tissue culture, liquid handling, autoradiography, hybridization, cryogenic storage, and electrophoresis. • Handled the day to day territory sales for a wide variety of consumable products and materials, as well as equipment.• Analyzed the market and identified opportunities to maximize the effectiveness of my customer’s funding dollars, as well as grow the total sales of the territory.• Worked daily with my customers and with manufacturers to offer and deliver products that not only add value to the labs, but also provide a superior level of customer service.

• Independently owned and operated landscaping, property care, irrigation, and snow removal business.• Attracted and retained loyal clients by building a reputation of quality work and outstanding customer service.• Managed the day to day operations of the business, including budgeting, management of employees, and project planning and management.• Successfully sold my 50% ownership in the company to my partner.

• Opened and developed the Des Moines, IA metro market to hospitals, and outpatient surgical centers.• Analyzed the market and identified opportunities.• Qualified leads, assessed needs, recommended solutions, negotiated and implemented pricing.• Provided in-service training, workshops, and presentations to purchasing managers, surgical nursing directors, and SPD directors.

• Retail and wholesale business providing sports medicine products to keep people active in their health-related activities. • Provided the general public, and health care professionals with sports medicine, orthopedic, rehabilitation, and a full line of industrial and office work environment products.• Responsibilities included the day-to-day operation of the retail store, and to maintain and generate new wholesale accounts. Outside of the office I primarily called on Orthopedists, Physical Therapists, Athletic Trainers, Athletic Directors, Chiropractors, and Podiatrists to generate patient referrals to the retail store and establish wholesale accounts with individual practices.

Orthopedic Specialty Representative (Nov. ’01 – Aug. ’02)• Responsible for the promotion and direct sales of Hyalgan, an injectable treatment for pain associated with osteoarthritis of the knee, to orthopedic surgeons and rheumatologists.• Promoted Ambien to Orthopedic Surgeons, for the treatment of sleep problems concominent with their patient’s current orthopedic conditions.• Launched a new antithrombolytic agent for the prevention of venous thromboembolism in patients undergoing hip fracture, hip replacement, and knee replacement surgery. • Consistently ranked in the top 10 nationally in percent of quarterly objectives achieved.Senior Territory Sales Manager/Regional Sales Trainer (April ’99 – Nov. ’01)• Advanced the sales of my territory through creative promotion, responsible territory management, use of solid business plans, and active participation in regular strategic planning meetings.• Participated in the training and facilitation of Phase II and Phase V training classes as part of the Professional Development team.• Regularly participated in the development of regional strategy meetings and took part in the presentations that made up the meetings.• 2000 “Teamwork Award” for regional training assignments.• 2000 “100% Achievement Award” for attainment of yearly objectives.• Sanofi Star Award, June ’99, for exceeding regional Hyalgan targets.Primary Care Sales Representative (Mar. ’97 – April ’99)• Promoted a number of cardiovascular, orthopedic, and general health medications to family practice, general practice, internal medicine, and obstetric physicians.• Launched two new cardiovascular medications, as well as continued the promotion of several other medications.