Heath White Email and Phone Number

• Spearheaded revival of company social media accounts, delivering captivating content that increased brand awareness and engagement, achieving a 20% organic growth rate in six months.• Collaborated with AOR to activate sports marketing partnerships with the Carolina Panthers, Wyndham Championship, Charlotte FC and The Great Race, executing in-market activation in eight states. • Orchestrated digital and traditional media strategy for Charlotte FC partnership and a limited edition bottle release, resulting in the company's most successful promotional campaign with a 9% social media engagement rate and a 28% increase in bottle sales compared to the same period in 2023. • Developed a comprehensive data-driven social media campaign for the Carolina Panthers' 30th Anniversary bottle promotion, achieving an average cross-platform engagement rate of 8%. • Provided marketing project manager leadership for special projects amid shifting priorities, ensuring timely delivery within scope and budget while maintaining accountability through cloud-based tools.• Led company website revamp and managed all internal and external content. Strategically aligned cross-platform messaging to drive social traffic to the website for news and updates.• Selected and coordinated media appearances for C-level executives, crafting market strategy messaging that aligned with the company’s vision, values, and goals.• Effectively engaged key industry influencers without solicitation. Proactively sought out and collaborated with fan groups, targeted influencers and non-traditional media while managing the distribution of influencer kits.• Owned all public-facing brand communication, including sales collateral, packaging copy, POS, digital and script ideation and approval for radio ads. Ensured brand consistency across all touchpoints. • Planned and executed company’s booth presence at national trade shows and served as consumer-facing brand ambassador at POS tastings.

• Manage daily operations of the communications department, including press release writing and dissemination, digital and social media development, crisis management, corporate communications, and company brand integrity.• Provide media training and strategic messaging for company personnel and top-level executives as needed.• Plan website content strategies and feature story ideation by promotion of unique and exclusive aspects of company and personnel.• Oversee continued growth of social media channels (Twitter, Instagram, Facebook and TikTok) and coordinate timely messaging across all platforms while maintaining brand integrity and authenticity. • Train, supervise and set goals for six-person staff comprised of public relations representatives, a content writer, social media specialist and graphic designer, and delegate specific duties to maximize team strength and efficiency. • Serve as lead spokesperson between organization and media outlets. • Collaborate with marketing department in managing contractual deliverables with a focus on exceeding partner expectations. • Analyze ROI numbers and build weekly reports for ownership and corporate partners by fusing values from public relations, broadcast television and social media exposure. • Helped establish company as an industry leader by promoting its initiatives and content, which earned a “Best Advertising/Marketing Campaign” Award in 2016. • Spearheaded ideation and execution of company’s most-valued social media campaign of 2017.

• Researched and developed key storylines and strategically tailored media material through releases, weekly media pitches, statistical data and feature articles.• Actively pitched media coverage on behalf of organizational executives and personnel.• Assisted in progress and content of weekly podcast series, established and recorded in-house. • Supported company’s social media presence through strategic engagement.• Facilitated media requests and served as company spokesperson on the national level, requiring 75% travel.

• Researched, wrote and published Air Corps Days: The Journey of a World War II Flyboy, a nonfiction first-hand account that chronicles a young lieutenant with the U.S. Army Air Corps during World War II.• Edited the 386-page manuscript for grammar, creative story structure, tone and flow, and layout design.

• Cultivated a courteous and professional relationship with media core in order to garner media coverage. • Coordinated and managed media appearances and hospitality visits.• Developed and maintained driver and client-specific race schedules on a weekly basis.

• Wrote weekly media kits, recaps and various content for clients, including Dodge and GlaxoSmithKline.• Created and distributed press releases to specific target media on behalf of clientele.• Assisted with the planning and execution of press announcements.• Served as manufacturer’s representative for Dodge Motorsports in its NASCAR division

• Aided clients in analyzing and developing financial options for unique situations.• Maintained a positive company image in relation to Chrysler’s client base.• Communicated with numerous clients on a daily basis.• Responsible for achieving set goals each month.