Heather Billgren Email & Phone Number

Pea Ridge, AR, US

United States

Bentonville, Arkansas, United States

• Devised a multi-channel communication initiative, elevating employee engagement by 40%, decreasing informational gaps by 25%, and aligning teams with the organization's goals and mission.
• Planned strategic PR initiatives, capitalizing on partner collaborations and industry opportunities, boosting brand visibility by 30% and achieving a 20% increase in media coverage over a year.
• Executed multi-channel social media strategies, enhancing brand visibility by 40%, leading to a 55% growth in follower engagement and a 35% improvement in brand recognition over six months.
• Curated and produced engaging multimedia content, including text, images, and videos, for social media channels; multiplied follower engagement by 45% and content reach by 60% within six months.
• Spearheaded communication campaigns that amplified stakeholder engagement by 40% and improved audience understanding through targeted content initiatives, leading to a 22% boost in informed interactions within 6 months.
• Increased monthly organic website traffic by 35% using inbound marketing techniques like blogging, article writing, and creating hubs on social media sites.

Phoenix, Arizona, United States

• Collaborated with stakeholders to develop thought leadership content such as web copy, blogs, articles, and social media posts, enhancing the company's voice and expertise in the industry.
• Implemented content marketing initiatives to drive traffic and engagement in support of Go-To-Market strategies, strengthening market positioning and customer acquisition.
• Managed social media accounts, responded to comments and inquiries, and fostered meaningful interactions with followers, building a loyal and engaged community.
• Assisted with paid social media advertising campaigns, optimizing ad performance and reach.

United States

• Collaborated with stakeholders to develop thought leadership content such as web copy, blogs, articles, and social media posts, enhancing the company's voice and expertise in the industry.
• Implemented content marketing initiatives to drive traffic and engagement in support of Go-To-Market strategies, strengthening market positioning and customer acquisition.
• Managed social media accounts, responded to comments and inquiries, and fostered meaningful interactions with followers, building a loyal and engaged community.
• Assisted with paid social media advertising campaigns, optimizing ad performance and reach.

Springdale, Arkansas, United States

• Produced and managed a suite of creative materials for CSR programs, enhancing internal communications and driving a 37% increase in stakeholder awareness and engagement with social impact projects.
• Collaborated in partnership with cross-functional teams to integrate sustainability into business operations, promoting eco-friendly practices and corporate responsibility.

Bentonville, Arkansas, United States

• Led a five-member team in developing and executing corporate communications for the leading Fortune 500 company, achieving a 50% increase in message clarity and brand consistency.
• Formulated and distributed targeted messaging to 2,600 employees on behalf of the Global Data SVP, resulting in a 20% increase in employee engagement and understanding of company initiatives.
• Spearheaded the development of the monthly Deep Learnings email newsletter for the Global Data Division, elevating internal knowledge sharing and achieving a 35% increase in readership.
• Revamped brand identity for the Global Data Division by creating advanced graphic designs, enhancing brand consistency across all internal platforms, and increasing brand recognition of the department by 34% within six.
• Designed and managed key creative elements such as logos, videos, websites, specialized graphics, banners, PowerPoint presentations, and flyers, enhancing internal and external communications.
• Leveraged expertise in Adobe Illustrator, Photoshop, InDesign, and other tools, to design stunning graphics and engaging content for flyers, business cards, banners, and other marketing collateral, boosting visual.

Bentonville, Arkansas, United States

• Tapped by the company to assume a more senior leadership role and design, roll out, and administrate a highly effective new store training website on Adobe Experience Manager, reaching over 1.5M associates across the.
• Developed site content for all store areas (Fabrics & Crafts, etc.) including training guides that utilized visceral graphics, photographs, and other creative designs to make an impact on users.
• Utilized Adobe Analytics to gain invaluable insights and continually optimize all aspects of the site and eliminate underperforming components.
• Partnered cross-functionally with teams, both pre and post-design, to ensure teams’ needs/projects were addressed and maximize site performance.
• Developed, shot, and edited a host of training videos using Adobe Premiere Pro and After Effects, used throughout different areas on the website.
• Responsible for creating all banners and landing page graphics for the AEM website using Photoshop and Illustrator

Bentonville, Arkansas, United States

• Returned to the company as a Project Manager, first to be a key support resource for the $1.29M 1-Hour Guarantee and Layaway projects, before focusing on crafting a weekly newsletter and developing a new application.
• Designed and wrote a weekly newsletter keeping stores and workforce managers updated on the Customer FIRST program.
• Created and administrated a new QuickBase application that enabled users to track and resolve an average of 200 each month at the store level more effectively.
• Facilitated weekly meetings with app users to assist with resolving both store and software issues.

Bentonville, Arkansas, United States

• Assumed lead point for a variety of projects, delivering/managing comprehensive work breakdown structures for each, while ensuring projects strictly adhered to roadmaps, timelines, budgets, and overall scopes.
• Led and maximized the productivity of a team of eight professionals, outlining each member’s role and responsibilities as well as providing key feedback as needed.

Cherry Point, North Carolina

MOS 6531 - Aviation OrdnanceHighly motivated and results-oriented Aviation Ordnance professional with 4 years of experience maintaining and servicing military aircraft (MOS 6531). Meritoriously promoted to Corporal, demonstrating leadership and technical expertise. Recognized for excellence as NCO of the Quarter (1999) and NCO of the Month (1998).Key.

Bachelor Of Arts - Ba, Communication And Media Studies, 4.0

Activities and Societies: The National Society of Leadership and Success (NSLS) Sigma Tau Delta International English Honor Society

Associate Of Arts - Aa, Graphic Design, 3.9 Gpa

Activities and Societies: Eagle View Editor/Graphic Designer Writing Club

Certificate, Legal Assistant/Paralegal, 4.0