Heather Braun Email & Phone Number

East Aurora, New York, United States

East Aurora, New York, United States

East Aurora, New York, United States

Getzville, Ny

Handled trade show and event planning from booking to post-show review. Managed and tracked expenses for marketing and training departments. Tracked digital leads and metrics. Managed marketing fulfillment center (product literature, branded apparel, promo items). Assisted Training Department on Shopify, created and mailed certificates to students and answered inquiries. Maintained relationships with outside vendors. Assisted with social media posts on Facebook, Instagram, Twitter and LinkedIn accounts. Created and sent marketing emails using Act-On. Worked with product management team to develop new product launch marketing plans.

Getzville, Ny

Managed sales reporting of distributor rebate programs and ensured payment was initiated in a timely manner. Reviewed and processed expense reports for sales team. Managed driver reimbursement program and initiated monthly payments. Processed invoices for sales and marketing teams. Provided assistance to upper management. Assisted sales analytics team with reports and presentations using Microsoft Excel, Visio, and PowerPoint. Handled training course inquiries and confirmed course rosters. Set-up online training course accounts for customers. Tracked digital marketing leads and loaded into database.

West Seneca, Ny

Coordinated contracts and agreements for trade shows. Assisted set-up of and attendance at shows, events, fairs, festivals, and promotions. Assisted General Manager with developing Annual Marketing Business Plan. Ordered marketing materials and maintained inventory. Met with local electronic and print media advertisers to develop a rate card library and demographic information. Served as customer point of contact. Developed lead generation plans with targets and objectives including direct mail, email campaigns, outbound calls, door-to-door canvassing, trade shows and promotions, customer communications, and media advertisements.

Getzville, Ny

Conducted research on 2 states and 1 international region determining the best approach to introduce web resources to school counselors and targeting just 2 of 3 areas after cost benefit analysisDeveloped written communications that recognized value of local resources while branding Western New York as a destination for students seeking a college town rich in cultural, sport, and entertainment resourcesExtended web offerings by researching and securing institutional videos that co-branded the institution and Western New York, creating a web page for each institution and embedding videos on the siteParticipated in strategic planning sessions to identify core strengths and link those strengths to messaging and branding opportunities for strategic stakeholders and constituentsManaged mail campaign from concept to completion, creating collateral materials and coordinating