Heather Chandler Email & Phone Number

Santa Clara, California, Us

• Strategize, develop, plan, and execute 50+ public sector and healthcare marketing events and campaign programs, collaborating with sales to align marketing strategies.• Emphasize strategic events, messaging, ROI analysis, and acquiring net-new logos to drive customer expansion.• Orchestrated strategic planning for marketing campaigns and events, resulting in over $150M in pipeline generation.• Collaborated with sales leadership to identify high-impact events, messaging, speakers, and campaign activities resulting in a 20% increase in pipeline and a 15% boost in revenue.• Achieved over $15M in sales in fiscal year 2023 through strategic planning and execution of field events and marketing campaigns targeting the public sector.• Developed and executed integrated marketing demand generation campaigns, leveraging digital marketing, account-based marketing (ABM), and social media tactics to drive engagement and generate leads within the public sector.• Analyzed campaign and event performance metrics against predetermined goals, leading to a 15% increase in attendee engagement.• Worked cross-functionally with solution marketing and product marketing departments to produce tailored content for vertical markets in the public sector.• Partnered with Marketing teams to develop and implement joint messaging and programs, resulting in a 20% increase in customer acquisition within the public sector.• Orchestrated over 30 large-scale marketing events annually, targeting key public sector stakeholders, which led to a 25% increase in engagement and established strategic partnerships with government entities.

Portland, Oregon, Us

• Constructed and executed an integrated marketing program for Mineral partners, comprising HCM, PEO, Health Insurers, and Insurance brokers.• Defined go-to-market strategies, established partner enablement platforms, and oversaw the implementation of engagements resulting in increased revenue, enhanced engagement, and improved partner retention.• Spearheaded the development of a comprehensive strategy for our partner enablement platform, resulting in a 20% increase in partner engagement within the first quarter.• Conducted regular meetings with sales teams and partners to provide strategic guidance and support, resulting in improved alignment and stronger partnerships.• Collaborated cross-functionally with sales and product teams to ensure alignment and optimize partner marketing strategies for maximum effectiveness.• Created and executed incentive programs and promotions resulting in a 20% increase in participation rates among partner companies.

Phoenix, Arizona, Us

• Defined department vision, strategy, and roadmap to align with organizational goals, leading to successful collaboration with clients across diverse industries/verticals.• Oversaw a team of 5 project managers, directing the execution of strategy and go-to-market plans for Enterprise clients including Infor, SAP, and Broadcom.• $5M in revenue for Televerde through strategic client acquisition and retention techniques.• Increased client base by 10% through strategic marketing initiatives and effective communication with potential clients.• Executed strategy to capitalize on growth opportunities identified through data analysis, resulting in a 15% increase in revenue from new offerings.• Created comprehensive training materials on marketing principles leading to increased sales team productivity.

Abingdon, Oxfordshire, Gb

• Collaborated with the West VAR team and top partners to develop integrated marketing plans for the Sophos product family, resulting in a 20% increase in partner engagement and business growth.• Managed and maintained partner enablement platform housing marketing collateral, training materials, and incentives, resulting in a 20% increase in partner engagement and usage.• Utilized skills in CRM platforms such as Salesforce to track and optimize KPIs set by leadership.• Oversaw and optimized a $500K-$750K budget for the West VAR team, ensuring efficient allocation and utilization of funds.• Drove a 20% year-over-year increase in revenue through strategic partner marketing initiatives.• Coordinated a multi-city roadshow across 25 cities, overseeing 10 events within the region, resulting in a 12% boost in Marketing Qualified Leads (MQLs) and a 10% rise in Sales Qualified Leads (SQLs).

San Jose, California, Us

• Spearheaded the development of data-driven integrated marketing plans and demand generation strategies for the LifeLock Employee Benefits Channel, resulting in a 20% increase in partner acquisitions and a 15% boost in customer retention.• Plan and manage the overall employee benefits budget, which consisted of approximately $2.4M in budget each year.• Drove a 400% increase in enrollments by implementing a multi-channel marketing strategy targeting large Enterprise customers.• Drove a 10% year-over-year increase in broker participation at the annual Broker Summit through targeted marketing strategies and engaging content creation.• $2M in revenue through strategic global partner marketing initiatives.• Established and led an advisory council comprising 10 industry experts to provide strategic guidance on go-to-market strategies for new product launches.

Round Rock, Texas, Us

• Spearheaded the development of global integrated marketing demand generation strategies to achieve business objectives for Dell's 7 largest National Solution Partners (NSP), resulting in $100M annual software sales.• Enhanced certification rate for Dell Software products from a few hundred to over 2.5K.• Successfully onboarded a new partner by training and certifying over 3,000 sales representatives within the specified timeframe.• Strategically organized 23 company events spanning North America, engaging 5,000 representatives in November, resulting in heightened brand awareness and anticipation for a new product launch.• Implemented a tiered approach with regional partners, resulting in a 20% increase in partner engagement and a 15% growth in sales within the first quarter.

Chandler, Arizona, Us

Orchestrated and built strategic marketing relationships with product marketing and business partners based on key initiatives and solution plays for $1B SLED / FED and Healthcare teams. Developed plan and launched education and healthcare verticals. Performed as key player in training product management, sales, and partners on public sector as well as the newly created healthcare education vertical and market drivers. Implemented training tools for sales and trained 300+ sales members. * Contributed to double-digit growth in all areas of hardware (13%), software(47%), and services(30%) for public sector in 2013 by developing relationships with strategic partners. * Grew Cisco's public sector revenue by 127% in FY14 which in turn lead to the team getting more funding for FY15 in a year where the other teams stayed flat or went down.* Was a key contributor in collaborating with research professionals to conduct primary research in the K12 education and healthcare space. This lead to the market analysis, strategy and direction for the company in creating these to be stand alone verticals, which in turn lead to 80 sales reps, initially, being on-boarded and trained with materials that I contributed to creating.

Armonk, New York, Ny, Us

Led integration and go-to-market strategy and execution for strategic IBM global industry solution providers. Developed and implemented effective marketing tools, while managing multiple projects to ensure completion on time and within budget. * Contributed to more than $2B in revenue over the span of service years and campaign activities. Operated as team leader holding bi-weekly calls to update executive leadership on revenue numbers and growth. * Developed and communicated offers / tactics to internal sales teams, business partners, and market segment managers.* Manage each program / tactic to ensure content and deliverables are executed in a timely fashion.