Heather Chang Email & Phone Number

At BCWHF, I oversaw all things digital: MARKETING + COMMUNICATIONS - Developed/oversaw the digital execution of integrated marketing campaigns across social media, web, and email, to increase brand awareness and drive revenue for all BCWHF initiatives, including report releases, brand awareness campaigns, events, fundraising activities, and cause marketing.

- Led the redevelopment and launch of the company’s primary website from inception to final deployment, including site mapping, full content creation, and directing the UX and QA teams- Responsible for partnership marketing activities with Adobe and Workfront to promote services with enterprise clients, including spearheading the creation of sales.

Vancouver, Canada Area

As Recruitment Marketing Team Leader, I led a marketing team (two direct reports) in creating compelling recruitment marketing campaigns for a wide array of companies, while liaising with clients and providing support to the sales team. Key responsibilities: - Managed national recruitment marketing accounts for large organizations including Flight Centre..

Enjoyed working with the diverse group of individuals and businesses that made up the VBOT membership base. Responded to member inquiries, performed membership renewals, and often assisted with signature events.

Worked with local and national clients and media to direct the creation and booking of print and online recruitment ads within tight deadlines. Created media plans, negotiated job board contracts, and maximized ROI for clients through media research.

Marketing Management, Communications

Bachelor Of Science