Here, I oversaw an enterprise-level marketing program as well as a marketing automation platform. To this effect, I provided leadership to the marketing team while leading data-driven integrated campaigns and initiatives and also served as an expert in marketing automation systems while advising team members and leaders across departments.Highlights of my contributions include:♦ Championing the utilization of marketing automation tools, including campaign execution, email… Show more Here, I oversaw an enterprise-level marketing program as well as a marketing automation platform. To this effect, I provided leadership to the marketing team while leading data-driven integrated campaigns and initiatives and also served as an expert in marketing automation systems while advising team members and leaders across departments.Highlights of my contributions include:♦ Championing the utilization of marketing automation tools, including campaign execution, email optimization, and workflow management platforms, to elevate program outcomes.♦ Devising new methods for reducing time-to-market, including via process improvement and innovation, resulting in a ~35% reduction in time required for campaign planning, development, and, ultimately, successful campaign launch.♦ Leveraging a network of high-caliber agency partners to produce top-tier deliverables while meeting budget and timeline targets.♦ Leading the successful migration of the project management software from InMotion to Workfront, developing a plan for dates, milestones, tasks, and owners, and leading a four-person Traffic team to see the project through to completion within three months.♦ Optimizing email campaigns to improve low open and click-through rates as well as high opt-out rates, utilizing built-in features available post-successful migration to a new ESP, Salesforce Market Cloud. Show less

Providing leadership in marketing data, analytics, and strategic insights, I engaged teams within marketing and across other departments in collecting, preparing, synthesizing, and modeling data. Additionally, I transformed data insights into actionable strategies for segmentation, target identification, campaign development, and test planning. Highlights of my contributions include:♦ Leveraging data analytics to assess campaign performance, evaluate our approach, and define… Show more Providing leadership in marketing data, analytics, and strategic insights, I engaged teams within marketing and across other departments in collecting, preparing, synthesizing, and modeling data. Additionally, I transformed data insights into actionable strategies for segmentation, target identification, campaign development, and test planning. Highlights of my contributions include:♦ Leveraging data analytics to assess campaign performance, evaluate our approach, and define next steps moving forward.♦ Heading an effort to improve the level of ownership and accountability within the marketing organization, enhancing clarity in processes for campaign development and task assignment through the design of a five-phase approach.♦ Creating an optimal customer experience through the management of processes and tools driving the development and execution of multi-channel customer journeys and marketing campaigns.♦ Producing a monthly deep-dive analysis deck for senior leadership to monitor website performance and growth, identifying abnormal trends to uncover potential areas of opportunity to improve overall company performance. Show less

Leading the preparation, processing, and analysis of business data, I ensured the value and quality of insights for operational decision making. Beyond guiding steps for securing, cleansing, extracting, mapping, validating, and modeling data, I utilized visualization methods to communicate insights to internal and external audiences.Highlights of my contributions include:♦ Showcasing ability to set and improve standards for customer data modeling and management.♦… Show more Leading the preparation, processing, and analysis of business data, I ensured the value and quality of insights for operational decision making. Beyond guiding steps for securing, cleansing, extracting, mapping, validating, and modeling data, I utilized visualization methods to communicate insights to internal and external audiences.Highlights of my contributions include:♦ Showcasing ability to set and improve standards for customer data modeling and management.♦ Creating actionable data insights offering clear value in improving team productivity and program measures against key performance metrics. Show less

Supervising the marketing analytics team, I set goals and evaluated performance against targets; planned and implemented training activities for all new department hires; and provided advice while consulting on data cleaning, transformation, and analysis.Highlights of my contributions include:♦ Effectively partnering with cross-functional teams and vendors to determine system requirements and functional specifications critical to program success.♦ Serving as a subject… Show more Supervising the marketing analytics team, I set goals and evaluated performance against targets; planned and implemented training activities for all new department hires; and provided advice while consulting on data cleaning, transformation, and analysis.Highlights of my contributions include:♦ Effectively partnering with cross-functional teams and vendors to determine system requirements and functional specifications critical to program success.♦ Serving as a subject matter expert in customer location level data, inclusive of monthly and quarterly counts, attrition trends, potential sales estimates, and lifecycle stage. Show less