Heather Welch Email & Phone Number

Leading the Territory Carving Transformation efforts as we consider the scalability and sustainability of our technical solutions. Working in partnership with our Product, IT, Operations, and key business stakeholder teams to assess the full scope of Territory Carving program: process, policy, data architecture, and systems, and the impacts of how territory design fits into the complexities our broader Sales Planning framework. In parallel, engaging with Salesforce enterprise-wide implementation project as the SME for Territory Carving.Serving as a Product Manager for our Sales Planning technical solutions: driving use case design, stakeholder interviews, technical requirements gathering, fit-gap assessments of current tool landscape, and future roadmap planning. Member of Salesforce Strateego Excellence Academy - recognizing the top 10% talent in our organization.

- Managed support of the internal Salesforce sales territory carving technology, processes, data analysis [SQL, Tableau], training, and delivery for global Sales Strategy teams (over 500 users) to enable Sales to execute on the next year’s go-to-market strategy- Led the Territory Carving Transformation effort for the Next Gen Sales corporate strategic initiative: working with a cross-functional team to identify opportunities for process simplification and standardization to enable future technical automation. Determining requirements and strategic priorities for future territory carving and management tools and processes, focusing on the scalability and sustainability of long-term technical solutions as Salesforce continues to grow- Speaker at Dreamforce '22 and '23 on best practices in technology and processes for Sales Territory Planning and Management

Asheville, North Carolina, United States

Product Owner of the company Qlik implementation: gathering requirements, establishing priorities, facilitating data acquisition, development, QA/testing, training, and communication for new Qlik Apps; service desk management and ticket triage; ad-hoc data analysis, database investigation and governance, coordinating cross-divisional data analyst and engineering teams

Asheville, Nc

Courses Taught: AP Computer Science A [Java] - 1 year, AP Computer Science Principles - 2 years, AP Calculus AB - 3 years, Math Lab Instruction (Math tutoring for all levels of math students) - 4 yearsOther Responsibilities at Asheville School: Coaching Experience: Head Varsity Girls Lacrosse Coach - 6 seasons, Head Varsity Field Hockey Coach - 1 season, Assistant Varsity Girls Basketball Coach - 1 season Advisor (5 years): groups of 4-8 girls, all grade levelsDorm Parent (4 years): 20-25 girls on hall with 2 hall parents

Asheville, North Carolina Area

Asheville, North Carolina Area

Led the requirements gathering, creative and user experience design, functional testing, user training, and launch of the new public websites and customer portal for GE Power & Water and the Power Generation sub-business to drive revenue growth and customer retention.Partnered with communications, IT, sales, and marketing teams to reimagine GE Power & Water’s digital strategy.Defined and implemented new web analytics and search engine optimization strategies. Established analytics to enable future data-driven decisions for the digital landscape.

Two year rotational program focused on IT Development, Project Management, and Operational Excellence Business Intelligence Project Leader Mar ’13 - Aug ’13 - Atlanta, GA Acquisition Integration IT Project Manager, Sep ’12 - Mar ’13 - Austin, TX Manufacturing Execution System Strategy Lead Analyst, Mar ’12 - Sep ’12 - Greenville, SC Finance IT Project Manager (Certified ScrumMaster), Jun ’11 - Mar ’12 - Atlanta, GA

Richmond, Virginia Area

Richmond, Virginia Area

Bachelor Of Science (B.S.), Operations Research And Information Engineering

Education record