Heather Howell Email and Phone Number

Greater Than is a company dedicated to the health and nutrition of women and their families. My goal as President is to continue the Sider family legacy and build an even stronger portfolio of products that support moms and benefit our families, making the world Greater Than.

• Served on Republic Bank's audit and nominations committees, contributing strategic insights and governance expertise.• Collaborated with fellow board members to ensure compliance with regulatory standards and enhance corporate governance practices.• Play a key role in shaping the bank's long-term vision and strategic direction, driving growth and sustainability initiatives, and DE&I efforts.

Pioneering Growth: Spearhead the Global Innovation division of Jack Daniel's by establishing a culture of collaboration, achieving unprecedented growth, and exceeding brand, business, and consumer targets.Developed Product Pipeline: Designed and executed a 10-year roadmap for global whiskey innovation by establishing an exclusive product lineup and achieving positive P&L growth.Lead Brand Strategy & Marketing: Directed brand management & marketing initiative by utilizing consumer insights, segmentation, and positioning strategies to boost brand identify/performance.Achieved Record-Breaking Launches: Successfully developed and launched the first aged Jack Daniel's series in 120 years, securing a record 1.19 billion organic media impressions, and initiated the high-profit Bonded Series, which contributed $85M+ in brand profit from F'22-F'25.Expanded Global Retail Presence: Executed a strategy within Global Travel Retail, launching exclusive Jack Daniel's expressions, including the first-ever American Single Malt.Formed Innovation Council: Founded and chaired the Global Innovation Council by integrating cross-functional leaders to drive project deadlines, envision the future, and set a blueprint for organizational success.Revolutionized Packaging Design: Led the Portfolio Architecture Design Strategy by integrating semiotics, distinctive assets, ESG/sustainability metrics, and consumer insights to optimize packaging design.Delivering Strong Financial Results: Navigated challenges of a global pandemic and supply chain complexities to deliver $400M in brand profit within 4 years and achieve 5% compound annual growth rate for the Jack Daniel's brand from 2019-2022.Co-led Enterprise-Wide Initiative: Co-lead Project Edison by focusing on building a game-changing portfolio innovation across the enterprise and developing an enterprise-wide scorecard for tracking business metrics.

Established Emerging Brands Department: Founded and scaled the Emerging Brands Department at Brown Forman by evolving it from a 6-person team into a global unit specializing in launching/promoting newly acquired brands.Pioneered Launch Strategy Infrastructure: Created an infrastructure for "test and learn" pilots for new-to-world brands by incorporating key success metrics to inform decision-making on regional versus national launches.Revitalized Coopers' Craft Brand: As Brand Director, spearheaded the package redesign of super-premium Coopers' Craft, developed a line extension, Barrel Reserve, and expanded the brand from 8 to 21 markets while managing full P&L.Launched First Irish Whiskey: Successfully launched SLANE, brown Forman's first-ever Irish Whiskey, in 19 markets in July 2017, and facilitated its expansion into a global brand with dedicated home place in Slane, Ireland.Facilitated Senior Leadership Communication: Conducted regular meetings with senior leadership to inform/educate on new-to-world brand activities/categories and align on forecasts/strategic goals.Achieved High Distribution with Crooked Antler: Secured "General List" status with the LCBO for Crooked Antler, achieving the highest level of distribution for a new product.Strengthened Product Development Portfolio: Integrated a new product development portfolio within Emerging Brands, resulting in a more sustainable pipeline for future growth.Led Innovative Packaging Development: Collaborated with Master Distiller Chris Morris to develop the packaging for the highly anticipated King of Kentucky Bourbon as part of a 5-year innovation strategy, resulting in annual sell-outs prior to shelf placement.

Developed New Products: Collaborated with a 3-person Global Innovation Team to pioneer new bourbons including Coopers' Craft and contribute to the acquisition of SLANE Irish Whiskey and a scotch portfolio (BenRiach, GlenDronach, and GlenGlassaugh).Shaped RTD Segment Strategy: Analyzed the ready-to-drink (RTD) market segment and presented findings to the C-suite, laying the groundwork for Brown Forman's successful entry into the high-growth category.Revitalized Collingwood Canadian Whisky: Managed the Collingwood Canadian Whisky Brand by executing a package redesign, reducing COGS by 50%, and launching new creative content (brand was eventually acquired by Sazerac).Aligned Innovation with Strategic Growth: Partnered with the mergers & acquisitions and insights team to align innovation efforts with Brown Forman's strategic executives and identify white space opportunities for portfolio expansion.Cultivated Premium Bourbon Offering: Contributed to the conception/development of King of Kentucky, a highly allocated aged bourbon that consistently sells out before hitting shelves.

- Accelerated Revenue Growth: Increased top-line revenue by 1,124% over 5 years by transforming a local grassroots brand into a commercial success, with the introduction of the first bottled ready-to-drink Red Tea.- Secured National Retail Partnerships: Successfully pitched and secured distribution through national retailers/distributors, including Costco, Kroger, HEB, and Meijer.- Innovated and Expanded Product Line: Launched Rooibee Roo, the first USDA Organic Tea for kids in May 2014, achieving 20%+ sales growth and national distribution.- Raised Capital and Optimized Operations: Raised $6M+ in angel investment for growth and innovation, quadrupled gross profit margins, and strategically relocated bottling and production facilities for greater efficiency.- Coordinated Stakeholder Communications: Developed and executed annual strategic plans, managed investor communications, and served as the primary point of contact for Board of Directors, while maintaining Women-Owned Business Enterprise (WBENC) certification.