Heather Hyde Email & Phone Number

Southampton, On, Ca

Saugeen Shores

Southampton, Ontario

Work directly with the Southampton BIA Board of Management to implement the two main mandates of the BIA; Beautification and Promotion. Responsible for all marketing, advertising, and public relations inititatives. Maintain all member communitcations, the yearly budget, and grant applications. Research and prepare reports for new initiatives indicated as priorities by the board.

Saugeen Shores

Covered a one-year maternity leave contract in the Marketing and Special Events department ensurung the seamless transition of year over year marketing, advertising, special events, public relations and budget lines.

Toronto, Ontario

Worked as part of a 5 person team responsible for all direct mail fundraising for the Sunnybrook Foundation with a yearly fundraising goal of $5 million in donations. My specific areas of focus included; donor retention mailings, staff fundraisers and donor special events.

MARKETING Successfully launched 300 products, including 100 kits which accounted for 6% of total sales. Execute monthly window campaigns, with over 30 campaigns already launched in the last 2 years.Forecast and place product orders for each of the 15 marketing campaigns per year.Develop and implement GWP, PWP and special promotion offers for select campaigns.Implement in store animations including skincare consultations resulting in 9% of total sales during a one month period. Plan direct mailers & bounce backs, currently accounting for 5% of the last 5 months sales.Routinely coordinate online content, offers & social media content with E-commerce manager to ensure brand consistency and maintain a 360 degree marketing campaign. Increased company database by 14% in 6 months by using online and in store contests.MANAGEMENTReport directly to the CEO and manage two direct reports in Training and Merchandising as well as direct the company's new PR agency.Work directly with management in Sales, Logistics and E-commerce to coordinate all marketing actions, campaigns and initiatives.Attend L'Occitane`s International Marketing Conferences on behalf of L'Occitane Canada Corp.Routinely communicate and share best practices with marketing representatives from other affiliates.Facilitate the planning & ordering for four new boutiques opening summer 2010.PUBLIC RELATIONSCoordinated several PR events with events producing a 56% increase in clippings over the same period last year.Coordinate VIP customer events and other high profile, in-store functions. Translated for Olivier Baussan, Founder of L'Occitane en Provence, for 20 journalists at a VIP press event.

Responsible for creating the monthly merchandising guidelines specific to each window campaign.Performed regular boutique visits and measured the progress of each manager based on company merchandising standards and guidelines.Assisted in the coordination of in store VIP customer events.Approved and organized donations for Fundraising and co-promotions.Communicated directly and frequently with boutique managers regarding local community marketing initiatives.Recruited valuable B2B clients, all of which remain in business with L'Occitane to date.

Responsible for putting together the monthly merchandising package for all boutiques.Accurately maintained and updated company monthly sales results, conversion rates, new product launch results, top sellers, and brand/range collection reports.Coordinated communication between the CEO and 12 boutiques including the preparation of the monthly manager's folder.Efficiently & accurately processed all internet and mail orders daily. Demonstrated an ability to quickly resolve customer issues and ensure customer satisfaction.