Heather Kon Email & Phone Number

Washington D.C. Metro Area

Chevy Chase, MD

Washington, District Of Columbia

• Develop and implement strategic marketing plans and campaigns including public relations, social media, digital marketing, and event activations.
• Produce strategic brand narratives, which translate to tactical, paid, earned, owned and shared channels for nationally recognized clientele.
• Integrate with agency business units for increased fluency and cross-team collaboration in design, digital and social content strategy and implementation.
• Research, outreach, and manage influencer partnerships from one-off activations to networks of over 20 national and regional influencers.
• Deliver consistent media placements while cultivating relationships with editorial boards, journalists, and influencers to garner 300 editorial placements in top-tier publications such as Allure Magazine, NYLON, TODAY.
• Curate unique experiential events and partnerships New York Fashion Week, including celebrity performances from Solange and 21 Savage.

Washington, DC

• Led day-to-day efforts both internally and externally on the execution of client work – from brand development to ongoing campaign management.
• Collaborated across all internal teams to ensure marketing, creative, and communication deliverables were on-strategy and aligned with the client’s goals.
• Maintained a high level of awareness with client activities as well as industry trends to ensure all deliverables are innovative and cutting edge.
• Developed project timelines and proposals for all client requested work.
• Managed and reconciled client budgets, invoicing, projections, and client revenue against company business plan and quarterly projections.

Washington, DC

• Designed and executed 25+ in-house events for C-suite hospital executives to include: production, vendor management, marketing, contract negotiation and onsite logistics.
• Coordinated all aspects of event from initial conception through execution, including: agenda creation, budget, and logistics such as food and beverage, décor, transportation services, and speaker(s).
• Negotiated hotel and vendor contracts while managing all existing relationships.
• Project manage all potential sales opportunities after events.
• Actively involved in the management of a $25 million sales pipeline.
• Researched and analyze CEO’s to be profiled in our firm’s e-publication, “The Daily Briefing”.

Washington D.C. Metro Area

• Achieved promotion to Senior Marketing Coordinator within first five months of employment.
• Communicated across departments to schedule meetings and maintain calendars for three executives.
• Planned and executed quarterly and monthly team and training events for a team of 50+.
• Created presentations for executives and external audiences.
• Managed various projects and collaborated across different teams to ensure productivity.
• Implemented various marketing campaigns to increase employee engagement.

Wilmington, North Carolina Area

• Supported Marketing Director with daily responsibilities
• Created and maintained social media channels while implementing quarterly and monthly content and campaigns.
• Assisted store managers of retailers including Williams-Sonoma, Pottery Barn, J Crew, and Belk with special events and promotions.
• Maintained and updated website CMS

Bachelor Of Business Administration (Bba), Marketing

Sports Marketing, International Business, 3.84

Activities and Societies: Studied Sports Marketing and International Business; Worked closely with the Marketing Department of Cadbury Co.