Heather Kratsas Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pennsylvania, Us

Leads creative operations, account management, and business affairs for Tonic, Highmark Health’s internal creative agency. Highmark Health is a $26 billion national, blended health organization that includes one of America’s largest Blue Cross Blue Shield insurers and a growing regional hospital and physician network. Tonic owns, builds and nurtures the brand through all consumer, b2b, and employee marketing within the Highmark Health enterprise (Highmark, Inc., Allegheny Health Network, etc.) including overarching efforts such as brand culture and growth initiatives. Continues to foster a growing agency to provide best-in-class collaboration and customer insights made possible by the knowledge and structure of being internal - while also ensuring all agency development is poised for continued growth with the enterprise. Coaches and mentors team leaders for talent opportunities, team growth and evolution planning, and change management.Account Management teams champion creative strategy, development and implementation through business-specific Creative Activation Managers and Creative Project Managers. Our Creative Business Affairs team members manage all union & non-union talent management, licensed creative asset facilitation, broadcast trafficking, and production billing. Our Creative & Mx Operations team members lead all process and software implementation, training and management throughout our large Marketing & Experience Department.

Pittsburgh, Pennsylvania, Us

Joined Highmark Health to help build Tonic, an integrated and strategic internal agency at Highmark Health that owns, builds, and nurtures the brand in our quest to reinvent healthcare. Cultivated the customer-centric and creative culture of a traditional agency within corporate walls to deliver great creative work, free from many of the barriers of a traditional agency. Reinforced and built key foundation needs for the agency to continue growing with the enterprise. While Tonic is the AOR for our brands, also led agency partnership relationships that augment our team.

Pittsburgh, Pa, Us

Key agency team leader on the largest client in the agency, building both the client and agency's business while equipping the team for success. Leveraged an extensive understanding of wellness and retail category trends with consumer insights to develop marketing strategies that foster meaningful engagement between brands and consumers.Collaborated to inspire, evaluate, and champion creative ideas and integrated marketing plans. Ensured work met brand standards and strategies, is rooted in consumer insights, and is delivered on time and within budget. Coached the team to organize and track details of a project while also understanding the work's role in the overall brand strategy. Considered an integrated understanding of print, liner/non-linear video, outdoor, PR, social, and experiential processes as well as the ever-evolving digital landscape to collaborate with disciplines on their detailed needs, bridging the gap between teams to meet overall goals.Excels in managing agency operations while navigating complex dynamics and competing priorities. Optimized efficiency and profitability through resource allocation and team organization. Developed processes to increase productivity and reinforce accountability. Guided and mentored team members to develop skills and leverage aptitudes. Earned trust and respect throughout all levels of the organization to foster true partnership.Embraced full fiscal responsibility with a detailed understanding of contracts, scope of work, resource budgeting, and staffing implications. Developed service plans, tracked resources, and managed priorities to ensure resource allocation and agency profitability. Further identified opportunities to integrate other agency services and opportunities for organic growth.Originally joined MARC specializing in strategic and integrated media planning and buying for 4 years before transitioning into Account Management and team leadership.

Planned and coordinated a large academic camp for over 500 high school students. Developed event programming, organized and managed staff, coordinated all logistic details, and nimbly solved problems throughout the event.

Hired after completing internship. Engaged with various aspects of the agency including client services, public relations, copywriting, and media planning and buying. Key clients included Delallo Foods and Tier 1 Inc.

Masters, Integrated Marketing Communication, Communication & Rhetorical Theory

Bachelors, Psychology And Communication & Rhetorical Theory