Heather Mackay

Heather Mackay Email and Phone Number

Senior Manager, Market Research and Scoops @ ZoomInfo
Portland, OR, US
Heather Mackay's Location
Portland, Oregon Metropolitan Area, United States
Heather Mackay's Contact Details

Heather Mackay work email

Heather Mackay personal email

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About Heather Mackay

Heather has 20+ years of market research and team management experience. During her tenure with leading market research companies, including Material, CEB Iconoculture (now Gartner), the Harris Poll, and independent consulting, Heather supported a wide cross-section of the world’s top companies and organizations (e.g. Amazon, Google, Samsung, Anaplan/Deloitte, ExxonMobil, Fidelity Investments, QuikTrip, PSO/AEP, Target, Pfizer, John Deere, Cherokee Nation, National Congress for American Indians, etc.) with strategically designed quantitative and qualitative go-to-market and social/consumer impact research studies.As a mixed-methodology practitioner and moderator, Heather has also led corporate workshops on market research application and taught as an adjunct college professor- focusing on market research methodology, advanced analytics application, entrepreneurship, and professional development.

Heather Mackay's Current Company Details
ZoomInfo

Zoominfo

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Senior Manager, Market Research and Scoops
Portland, OR, US
Website:
zoominfo.com
Employees:
4323
Heather Mackay Work Experience Details
  • Zoominfo
    Senior Manager, Market Research And Scoops
    Zoominfo
    Portland, Or, Us
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  • Zoominfo
    Senior Manager, Market Research
    Zoominfo Sep 2023 - Present
    Vancouver, Washington, United States
    Lead and manage the Scoops team initiatives, which includes creating diversified roles and responsibilities within the team as well as strategy and execution of new and existing content and coverage for ZI clients.
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  • The Harris Poll
    Research Director, Strategy And Go To Market
    The Harris Poll Mar 2022 - May 2023
    Executed and advised on the creation of high-impact research to solve client challenges through strategic custom research, consulting, creative design, and tactical decision-making. Quantitative and qualitative global projects conducted focused primarily on post-pandemic market changes for Fortune 500 clients.
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  • Consumer Logic Research
    Vice President, General Manager
    Consumer Logic Research Mar 2019 - Mar 2022
    Tulsa, Oklahoma Area
    Oversee day-to-day operations, which included: • Conducting full-service quantitative and qualitative studies, start to finish (e.g., study design, recruitment/sample oversight, moderation, analysis, reporting/presentation, and strategic consulting).• All aspects of customer service support (e.g. proposals/bids, strategic consulting etc.) and managing internal staff.• Business development impact and efforts 1) increased average project profit margin from 20% to 60% across research products and services and bid retention from 15% to 70%, 2) explore, develop and deploy new research products, 3) B2B and B2C marketing and media communications, 4) strategic marketing, speaking engagements and outreach.
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  • Vital Clarity Consulting
    Owner & Lead Strategist
    Vital Clarity Consulting Mar 2012 - May 2019
    Tulsa, Oklahoma Area
    Established full-service Tulsa-based research consultancy to provide design, strategic analysis/recommendations and research education, supporting new and existing clients in partnership with local recruiting firm, Consumer Logic, Inc. VCC & Consumer Logic merged under one brand (Consumer Logic) in 2019.
  • Ceb Iconoculture Consumer Insights
    Research Consultant: Head Of Data & Analytics
    Ceb Iconoculture Consumer Insights Oct 2014 - Dec 2015
    Development, execution and management of CEB Iconoculture’s research team and analytic proprietary product:• Global Values and Lifestyle survey and analyzer tool (17 countries). • IconoCommunities: US communities-based custom research.• Social Media Analysis tool management and reporting.• New accounts/sales support across all data streams.
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  • Ceb Iconoculture
    Associate Director, Global Research & Analytics
    Ceb Iconoculture Jan 2013 - Nov 2014
    Tulsa, Oklahoma Area
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  • Lieberman Research Worldwide
    Research Director
    Lieberman Research Worldwide Sep 2010 - Jan 2012
    Tulsa, Oklahoma Area
    • Design, management, analysis (including advanced statistics) and presentation of custom quantitative and qualitative research projects for a variety of Fortune 500 companies. • Client liaison/contact, providing customer service, new business/sales efforts and client retention support services.• Manage team support staff (e.g., professional development, team dynamics coaching, conflict resolution, etc.) and project/vendor oversight.
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  • Lieberman Research Worldwide
    Senior Research Manager
    Lieberman Research Worldwide Sep 2007 - Aug 2010
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  • Lieberman Research Worldwide
    Research Manager
    Lieberman Research Worldwide Sep 2005 - Sep 2007
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Heather Mackay Skills

Quantitative Research Market Research Focus Groups Brand Equity Analytics Segmentation Customer Insight Qualitative Research Survey Design Primary Research Marketing Research Quantitative Analytics Analysis Research Design

Heather Mackay Education Details

Frequently Asked Questions about Heather Mackay

What company does Heather Mackay work for?

Heather Mackay works for Zoominfo

What is Heather Mackay's role at the current company?

Heather Mackay's current role is Senior Manager, Market Research and Scoops.

What is Heather Mackay's email address?

Heather Mackay's email address is hk****@****hoo.com

What is Heather Mackay's direct phone number?

Heather Mackay's direct phone number is +180542*****

What schools did Heather Mackay attend?

Heather Mackay attended Claremont Graduate University, University Of Mount Union, Oxford University, Université De Pau Et Des Pays De L'adour.

What skills is Heather Mackay known for?

Heather Mackay has skills like Quantitative Research, Market Research, Focus Groups, Brand Equity, Analytics, Segmentation, Customer Insight, Qualitative Research, Survey Design, Primary Research, Marketing Research, Quantitative Analytics.

Who are Heather Mackay's colleagues?

Heather Mackay's colleagues are Michael Leung, Jeba Singh, Fritz Siegrist, Inna Levy, Elakkiya Vendhan, Courtney Fox, Pitchumani P.

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