Heather Manchee Email & Phone Number

Seattle, Washington, United States

Calgary, Alberta, Canada

- Responsible for the strategy, planning, performance and optimization of digital communications throughout the entire guest journey and loyalty program, including email and push notifications - Led a team of four digital product owners focused on email and push channels to drive revenue, loyalty program engagement, credit card acquisition/retention and post-purchase guest experience- Product lead of marketing automation software during initial implementation phase, development of new… Show more - Responsible for the strategy, planning, performance and optimization of digital communications throughout the entire guest journey and loyalty program, including email and push notifications - Led a team of four digital product owners focused on email and push channels to drive revenue, loyalty program engagement, credit card acquisition/retention and post-purchase guest experience- Product lead of marketing automation software during initial implementation phase, development of new business processes, campaign management standards and performance measures - Advanced agile methodologies and lean thinking for creation and optimization of marketing and loyalty communications- Implementation of subscriber strategy to increase audience size resulting in 11M+ incremental revenue Show less

Calgary, Alberta, Canada

- Responsible for overhauling the marketing email channel strategy for WestJet, WestJet Vacations and WestJet Rewards, including new responsive email designs - Established cross-functional support, business processes, stakeholder engagement, change management approach, and reporting structure for new email strategy- Product lead on the development and implementation of a customized email building tool in support of responsive and dynamic, personalized emails at scale- Developed and… Show more - Responsible for overhauling the marketing email channel strategy for WestJet, WestJet Vacations and WestJet Rewards, including new responsive email designs - Established cross-functional support, business processes, stakeholder engagement, change management approach, and reporting structure for new email strategy- Product lead on the development and implementation of a customized email building tool in support of responsive and dynamic, personalized emails at scale- Developed and implemented a channel strategy to optimize the WestJet RBC credit card cross-sell emails, leading to a 23% YOY increase in applications from email- Established and executed a list building and retention strategy across multiple enrolment channels and touchpoints, including email, website, mobile app and call center - Responsible for implementation of WestJet’s response to CASL (Canadian Anti-Spam Legislation) - Led the implementation of deliverability and reputation management services - Managed the content and design overhaul of 100+ guest facing communications across the organization including marketing offers, loyalty, corporate travel, guest solutions and travel trade Show less

Calgary, Alberta, Canada

- Continued to manage over 25+ key partner relationships, leading to 7M+ in annual marketing support- Led the tactical WestJet Vacations retail marketing strategy across various channels in collaboration with the revenue and sales teams- Project manager of WestJet’s first custom livery, in partnership with Walt Disney Company, to deliver the #MagicPlane, while executing two large-scale regional contests with Breakfast Television to send a plane full of winners to the Walt Disney World… Show more - Continued to manage over 25+ key partner relationships, leading to 7M+ in annual marketing support- Led the tactical WestJet Vacations retail marketing strategy across various channels in collaboration with the revenue and sales teams- Project manager of WestJet’s first custom livery, in partnership with Walt Disney Company, to deliver the #MagicPlane, while executing two large-scale regional contests with Breakfast Television to send a plane full of winners to the Walt Disney World Resort on the inaugural flight - Integral contributor to the WestJet Vacations website redesign and the retail strategy/presence - Lead on the WestJet Vacations ‘Fly, Stay, Play’ brand campaign, which included OOH, TV, display, radio Show less

Calgary, Alberta, Canada

- Managed key marketing relationships with over 35 partners from various destination tourism boards, hotels, attractions, and airport authorities, including Walt Disney Parks & Resorts, Mexico Tourism Board, Bahamas Tourist Office, Hawaii Visitors and Convention Bureau, Las Vegas CVA, and Barbados Tourism Authority, each ranging from 20K to 2M- Responsible for collaborating with partners to identify joint marketing objectives, developing comprehensive marketing strategies, managing budgets… Show more - Managed key marketing relationships with over 35 partners from various destination tourism boards, hotels, attractions, and airport authorities, including Walt Disney Parks & Resorts, Mexico Tourism Board, Bahamas Tourist Office, Hawaii Visitors and Convention Bureau, Las Vegas CVA, and Barbados Tourism Authority, each ranging from 20K to 2M- Responsible for collaborating with partners to identify joint marketing objectives, developing comprehensive marketing strategies, managing budgets and invoicing - Coordinated with media buyers, advertising agencies and internal creative teams, developed creative briefs, copywriting, proofing, shipping ads and providing partner wrap-up reports- Established new business processes for effectively managing all cooperative marketing activities Show less

Waterloo, Ontario, Canada

Toronto, Ontario, Canada