Heather Marsh Email & Phone Number

Greater Duluth Area

Provide overall strategic and operational direction for the following system-wide functions: Customer Service Call Center, Self-Pay Collections, Financial Counselors, Billing and Payer follow-up to include all hospitals, clinics and ancillary services on Epic and those operating on stand alone EHR's: Home Care Hospice, Skilled Nursing Facilities, Durable Medical Equipment (including Ortho & Prosthetics), Emergency Medical Transportation and any newly acquired faculties on legacy systems (MyUnity, Athena, TIMS, Billing Bridge, Matrix). Cash Applications and Payment Integrity. Essentia Health consists of 17 hospitals and 80+ clinics serving patients in Minnesota, North Dakota and Wisconsin.

Forest Lake, Minnesota, United States

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Minneapolis

Provide overall strategic and operational direction to the newly combined MHealth Fairview services which is a $6B company consisting of the original Fairview system, former HealthEast Care System and newly aligned UMP (University of Minnesota Physicians) group. Team currently consists of ~538 Revenue Cycle FTE's. Key areas of focus for improvement are all Patient Engagement areas: Financial Securing (prior authorization), Financial Counseling, Customer Service, Cost of Care Estimates, Self-pay collections. Cash Application, Credits, CBO (central business office), Transplant and entire revenue cycle functions for Range Hospital, River Falls (formally Vibrant) Clinics, Transportation and DME. Currently manage multiple EHR based on service lines (3 Epic Systems, 2 Cerner Systems, 4 clearinghouses, Transportation System, DME System, etc). Incredible passion spent on pricing transparency initiatives, empowering consumers and level setting expectations of what healthcare has become and our need to be transformational in change. This coupled with the relentless drive to reduce admin burden, lean into automation & innovative forward-thinking solutions. MHealth Fairview is a $6B award-winning integrated health system with 12 hospitals, 56 primary care clinics, more than 100 specialties, 5,000+ providers, and 34,000+ employees

Greater Minneapolis-St. Paul Area

St.Paul, Mn

After successfully completing the consulting engagement, was approached to redirect efforts into professional billing. Implemented a system-wide professional reconciliation process for paper claims to ensure timely billing and avoidance of lost charges.Within 4 months, identified over $1M/annual additional revenue for Cardiology Service LineDeveloped system-wide Professional Coding Education program to meet providers needs as well as ACO and compliance requirements.

St.Paul, Mn

Goal of engagement: $1 M expense reduction or revenue generating initiative within pharmacy. Within 8 months exceed goal to achieved $1.8 million, of this $1.35 M was on-going revenue generation improvement.

Vha Uppermidwest Group (Allina,Children'S, Regions, Healtheast, North Memorial

Managed the second largest, most complex North Region territory $256M: VHA Upper Midwest (Allina, HealthEast, St.Cloud, Regions, North Memorial and Children's).Managed the strategic parternship between these entities and AmerisourceBergen. Assisted and implemented changes as needed to achieve a $24M/5 year cost savings.

Supported the system-wide pharmacy division from an analytical/budgetary perspectiveCreated "customer first" education to transition pharmacy staff to be more customer orientedOpened two new retail pharmaciesCreated a Medication Assistance Program to help our patientsEnhanced benefit options to drive employees to utilize Allina's own pharmacies to further optimize the own-use program as well as cost containment efforts.

Supported various cost centers for United Hospital in monthly budget activities, adhoc analysis and other key projects.

Moorhead, Mn

Developed the entire marketing plan for Linden Tree Circle- a new senior living complex.Met the necessary stakeholder requirements to have 50%+ occupied with a non-refundable deposit before a stake was in the ground.With clinical partnership as needed, managed the admissions intake process for the entire system (195 bed nursing home, HUD complex, and two assisted living facilities)Developed the first website and correspondingly informational brochures for marketing

B.S, Business Administration

Healthcare Administration & Long Term Care Administration, Healthcare