Heather Mcfarlane Email & Phone Number

North Berwick, Scotland

Managing projects to reduce chemical pollution at this growing NGO. Supporting communications on various Fidra projects including reducing plastic waste in the marine environment and beyond.

Edinburgh, United Kingdom

Responsible for the charity's education and public outreach work in Scotland. - managing high value contracts with science centres and universities- recruiting and managing a team of Education Coordinators- building and maintaining relationships with local volunteer groups and partner organisations- implementing volunteer-led outreach across the UK and IrelandHeld additional responsibilities for 12 months as a maternity cover: leading a restructure of a team of 25 staff and contractors across the UK and Ireland, managing budgets and other managers.

Edinburgh, United Kingdom

Worked with academics, teachers, industry, volunteers and students to increase the interest of under 19s and the public in science. - Developing and delivering outreach and educational events, exhibitions, talks and activities at festivals, schools and shopping centres- supporting a network of education contacts and members-developing a national pilot to bring science outreach to rural communities in Scotland.

Fiji

Fundraising with 7 partner NGOs in the Pacific regionDeveloping communications to the public, partners and governments via websites, social media, newsletter and global media campaigns. This included strategy development, copy writing, and coordinating a multinational campaign to save an endangered songbird which featured in the UK's Independent, National French TV, Pacific TV and radio and backed by author Margaret Atwood on Twitter.

London, United Kingdom

Senior manager responsible for communications, advocacy, fundraising and outreach programmes. • Developed and implemented the charity’s communications strategy to increase public engagement with conservation and develop awareness, understanding and appreciation of bats.• Directed communications and campaigns across the organisation, developing advocacy plans, and communications plans for conservation projects and scientific research, and crisis management plans. • Diversified the voluntary fundraising streams to deliver increased income implementing new community fundraising at Halloween, gift giving at Christmas and reversing a decline in members to take member numbers to highest ever levels. Increased engagement with supporters; recruited new donors and regular givers. • Managed staff, volunteers and agencies in fundraising, member recruitment, events, communications and education, growing the team from two to six members; increasing our remit, income and communications. • Contributed to cross-sector campaigns and initiatives with DEFRA, Wildlife and Countryside LINK and NGOs.

Manager of a small team, with responsibility for communications, membership and individual giving.• Media relations: responded to press enquiries, briefing staff for media interviews, securing press coverage in a range of print media from Vogue to the Metro as well for broadcast on Newsnight and BBC Radio 2. • Social media: Implemented the charity’s first social media strategy, building an online supporter base from a few hundred to over 30,000. Established a new e-communication internship.• Writing, editing and production for publication: Editor, copy writer and producer of Bat News, the members’ magazine. Produced Annual Reviews for funders. Created educational and engagement materials for diverse audiences and communities. Wrote, edited and produced technical documents for specialist publications.• Website design, development and management: Analysed user data and led the redesign of the charity’s main site to make it more interactive, accessible and user friendly. Increased site visitors and improved user feedback. Commissioned and developed new websites for research projects and citizen science programmes. • Events and Exhibitions: Managed events for the public, funders, MPs, the media and specialist groups.

Led projects in science and technology policy across various teams working to different deadlines. Responsible for industry engagement; raising the profile of chemistry in government; and developing science policy.Developed policies around emerging technologies, small companies and innovation. - Responding to consultations from government departments and policy makers.- Implementing policy recommendations both internally and externally. - Committee management for high profile industrial chemists in global businesses.Advocacy, influencing and raising the profile: - Built relationships, and coordinated views from UK and international organisations including government, industry, trade associations, academics, and members.- Launched a series of technology workshops and ran a portfolio of events for policy makers, stakeholders and MPs.- Conveyed policy messages via websites, writing news articles, policy bulletins and organising awards.