Heather Mcgee Email & Phone Number

Tecumseh, Mi, Us

Tecumseh, Michigan, United States

Artonic is an award-winning, full-service web design and digital marketing agency serving local, regional, and global companies throughout North America and Europe.• Entrusted as the client engagement manager responsible for the overall marketing client experience, including identifying needs and opportunities, developing and implementing marketing strategy and tactics, and liaising between the marketing and technical teams.• Led a team of Search Engine Optimization (SEO) and paid Search Engine Marketing (SEM) analysts, while directing Design staff in implementing key marketing tactics for clients.• Designed and facilitated web page creation and modification for SEO and general marketing purposes.• Implemented and managed digital paid ads on Google, Facebook, LinkedIn, Amazon, and Etsy.• Directed client photography and videography sessions.• Executed and facilitated email campaigns and automations.• Generated marketing reports and provided analytic insights to clients.• Crafted social media posts and managed the clients’ social accounts.• Sourced and designed marketing collateral and tradeshow elements for clients

Tecumseh, Michigan, United States

Business consultation and support services.

Toledo, Ohio

Ranked a $5.6B Forbes 2000 list company, with 20,000 employees worldwide in the development, manufacture, and marketing of insulation, roofing, and fiberglass composites.• Optimized price, volume, and mix to enhance channel and margin performance.• Implemented Arkieva Demand Planning; designed a scalable system for global contract negotiation process as pricing SME. Recommended pricing strategy for North America Margin Enhancement; sales forecasting; supported sales and operations teams – initiated, compiled and reported market intelligence, primary and secondary market research.• Identified, evaluated, recommended, and advocated for product and market enhancements; product management and cross-functional team leadership to identify the product, process, and service changes to develop new products and enhance brand; improved efficiencies and product to increase value.• Lead for Sales (cross-divisional) on RFI and RFQ processes for Enterprise Contract Management (ECM) system vendor selection and process improvement, documentation, and standardization; partnered extensively with Legal, vendors, divisions, and project managers. • Collaborated to develop and implement Commercial Excellence market intelligence; improved data integrity to produce new actionable sales reporting to distribution representatives; aided sales force effectiveness and actualized margin enhancement strategies.• Managed annual global contract processes for Global Commercial Excellence, a $2B division; led global reporting, market reports, market support via remote-conferencing, and gypsum market research (field and secondary) for new product development; resulted in changed trajectory of project, researched Dodge leads, plans, specifications, and insights of industry professionals; identified critical information validating the needed change.• Orchestrated global contract strategic positioning and contract pricing mix; and implemented two N.A. dealer price increases.

Dexter, Mi

Private-equity, 11 brands, one-stop quality solution, with 1300 employees, an off-highway equipment attachment tool company for strategic OEM partners, rental companies, users, and dealer network. • Led pricing strategy, product pricing, analytics, channel, bid-level pricing, pricing systems, process definitions, and improvement, product positioning and life-cycle analysis, competitive analysis, and promotion development; managed, trained and developed staff in selling, customer relations, and all other aspects. • Originated, tested, launched, and grew a Dealer Floor Plan Financing Program for extended terms to $7M+ in year two; enhanced working capital and grew revenue incrementally. Partnered with sales, providing full marketing and program support; trained to nuances of pricing, financing, and positioning. • Developed new programs and guided from inception to completion; navigated compliance; optimized quality, and contained costs; created Retail Finance Program halting high-margin loss after a key OEM-client acquired top-competitor forcing a buy versus outsource dealers’ strategy; built support, acquired bank vendors, and developed infrastructure; managed vendor relations, financing options, and ongoing program; financed $2M+ in 1st year. • Conducted a flawless comprehensive pricing overhaul for two major product lines after identifying inadequate product valuations, and a structure that was not equitable or scalable; addressed sales team’s pain-points; overcame strong preference for the status quo; updated price book, discounts, large dealer pricing, OEM contract prices, and all materials, aids, and trained stakeholders.• Salvaged two strategic accounts ($6M) justifying necessary price changes. • Generated $1M revenue, developed and launched a snow promotion. • Managed company’s contract process from origination through the life of the contract.

Ann Arbor/Adrian, Mi

$11B Forbes 2000 enterprise, operates 20+ companies, 26,000 employees, 60 U.S. plants and 20 worldwide in the design, manufacture, marketing, and distribution of branded home improvement and building products in segments: Cabinets, Plumbing, Decorative Architectural, and Specialty Products. A progressive career resulted in broad and deep competence in multi-faceted roles with considerable scope and influence during company’s exponential market prominence and growth. • Evolved pricing strategy, product pricing systems, market research, business plan support, marketing, market and competitive analytics, promotion ROIs, product strategy, product life cycle analysis, and long-range planning and budgeting as Pricing Manager, 2007-2012.• Directed product management, innovated price revitalization for three (3) product lines.• Captured $3M in cost-savings, provided analytics proving a multi-year pricing discrepancy was non-existence with a key account.• Managed up to nine professional employees within four different functions directing work, staffing, hiring, training, and performance management.• Controlled manufacturing, materials and labor costs for 21 sales markets developing zero-base budgets; overseeing overall planning process; drove financial performance accountability as Regional Controller, 2003-2007.• Performed market research and market segmentation, demographic, economic, and market share analysis, competitor analysis, and recommended store locations; instrumental in the development, training, and maintenance of the data warehouse as Market Analyst, 2000-2003.

Master Of Business Administration (Mba), Marketing And Management

Bachelor Of Science (B.S.), Marketing, Summa Cum Laude