Heather Mcgee Email & Phone Number

Tecumseh, MI, US

Tecumseh, Michigan, United States

• Artonic is an award-winning, full-service web design and digital marketing agency serving local, regional, and global companies throughout North America and Europe.
• Entrusted as the client engagement manager responsible for the overall marketing client experience, including identifying needs and opportunities, developing and implementing marketing strategy and tactics, and.
• Led a team of Search Engine Optimization (SEO) and paid Search Engine Marketing (SEM) analysts, while directing Design staff in implementing key marketing tactics for clients.
• Designed and facilitated web page creation and modification for SEO and general marketing purposes.
• Implemented and managed digital paid ads on Google, Facebook, LinkedIn, Amazon, and Etsy.
• Directed client photography and videography sessions.

Tecumseh, Michigan, United States

Business consultation and support services.

Toledo, Ohio

• Ranked a $5.6B Forbes 2000 list company, with 20,000 employees worldwide in the development, manufacture, and marketing of insulation, roofing, and fiberglass composites.
• Optimized price, volume, and mix to enhance channel and margin performance.
• Implemented Arkieva Demand Planning; designed a scalable system for global contract negotiation process as pricing SME. Recommended pricing strategy for North America Margin Enhancement; sales forecasting; supported.
• Identified, evaluated, recommended, and advocated for product and market enhancements; product management and cross-functional team leadership to identify the product, process, and service changes to develop new.
• Lead for Sales (cross-divisional) on RFI and RFQ processes for Enterprise Contract Management (ECM) system vendor selection and process improvement, documentation, and standardization; partnered extensively with Legal.
• Collaborated to develop and implement Commercial Excellence market intelligence; improved data integrity to produce new actionable sales reporting to distribution representatives; aided sales force effectiveness and.

Dexter, MI

• Private-equity, 11 brands, one-stop quality solution, with 1300 employees, an off-highway equipment attachment tool company for strategic OEM partners, rental companies, users, and dealer network.
• Led pricing strategy, product pricing, analytics, channel, bid-level pricing, pricing systems, process definitions, and improvement, product positioning and life-cycle analysis, competitive analysis, and promotion.
• Originated, tested, launched, and grew a Dealer Floor Plan Financing Program for extended terms to $7M+ in year two; enhanced working capital and grew revenue incrementally. Partnered with sales, providing full.
• Developed new programs and guided from inception to completion; navigated compliance; optimized quality, and contained costs; created Retail Finance Program halting high-margin loss after a key OEM-client acquired.
• Conducted a flawless comprehensive pricing overhaul for two major product lines after identifying inadequate product valuations, and a structure that was not equitable or scalable; addressed sales team’s pain-points.
• Salvaged two strategic accounts ($6M) justifying necessary price changes.

Ann Arbor/Adrian, MI

• $11B Forbes 2000 enterprise, operates 20+ companies, 26,000 employees, 60 U.S. plants and 20 worldwide in the design, manufacture, marketing, and distribution of branded home improvement and building products in.
• Evolved pricing strategy, product pricing systems, market research, business plan support, marketing, market and competitive analytics, promotion ROIs, product strategy, product life cycle analysis, and long-range.
• Directed product management, innovated price revitalization for three (3) product lines.
• Captured $3M in cost-savings, provided analytics proving a multi-year pricing discrepancy was non-existence with a key account.
• Managed up to nine professional employees within four different functions directing work, staffing, hiring, training, and performance management.
• Controlled manufacturing, materials and labor costs for 21 sales markets developing zero-base budgets; overseeing overall planning process; drove financial performance accountability as Regional Controller, 2003-2007.

Master Of Business Administration (Mba), Marketing And Management

Bachelor Of Science (B.S.), Marketing, Summa Cum Laude