Heather Mcpeak Email & Phone Number

* Coordinated all aspects of event logistics, including venue selection, vendor management, and on-site setup. * Review and processes schedules and production orders to make decisions concerning inventory requirements, staffing requirements, work procedures as well as time constraints * Collaborated with cross-functional teams to design event layouts and flow, enhancing attendee experience and engagement.

Remote

* Optimized internal and partner budget allocations, enhancing operation efficiency and ROI by strategically managing financial resources to maximize investment returns.* Spearheaded B2B marketing campaigns with the partner ecosystem, significantly boosting brand visibility and market penetration, as evidenced by a measurable uptick in partner engagement and lead generation.* Analyzed content performance using Marketo, and Google Analytics, identifying key lead generation trends and implementing initiatives that contributed to sustained market growth and enhanced campaign effectiveness.* Developed a series of partner webinars, blogs, and podcasts, increasing partner engagement by 62%, bycreating engaging, effective educational content tailored to diverse audiences, demonstrating strong project management and content creation skills.

United States

* Revamped website aesthetics and functionality using WordPress, achieving seamless brand transition from a consulting firm to a healthcare software company, enhancing user experience and brand consistency.* Orchestrated B2B and B2C marketing strategies for SaaS products via HubSpot automation, culminating in a 42% uplift in lead generation by deploying targeted campaigns and optimizing digital content.* Contributed to the Healthcare Ecosystem by integrating marketing expertise with administration andoperations, enhancing partner engagement and educational outreach through tailored marketing support.

Colorado Springs, Colorado, United States

* Directed the strategic management of a 3-million-dollar operational budget and a 1.5-million-dollar National Ad Fund, overseeing financial allocations across 150 franchisors, which optimized investment efficiency and ROI. * Engineered a comprehensive long-range B2C marketing plan, establishing critical KPIs and mapping out customer journeys, which propelled a remarkable 72% surge in franchise owner sales through targeted lead generation strategies. * Managed digital marketing campaigns, including SEO, PPC, and email marketing, achieving an 23% increase in website traffic and 52% growth in qualified leads.

Colorado Springs, Colorado Area

* Led a team of nine, enhancing team performance and operational efficiency, resulting in a 35%increase in social media engagement through strategic content curation across Facebook, Instagram,and Twitter.* Orchestrated 48 high-impact events from conceptualization to execution, including vendornegotiations and on-site management, boosting brand visibility and partner relationships.* Spearheaded digital marketing initiatives, growing followers for 8 station websites and micro-sites by implementing targeted marketing campaigns, significantly enhancing online presence and audience reach.* Directed a cross-functional team in the strategic allocation of a multi-million-dollar budget, achieving an increase in ROI and enhancing operational efficiency.

235 S. Nevada Ave

* Engineered the creation and management of over 100 Banquet Event Orders, collaborating withdiverse professionals to ensure seamless event execution, directly contributing to enhanced brandvisibility and partner satisfaction.* Analyzed and optimized event budgets, achieving significant cost savings through meticulousfinancial analysis and strategic vendor negotiations, thereby increasing profit margins for each event.* Designed and executed multi-channel marketing strategies in collaboration with senior leadership,resulting in a measurable increase in lead generation and brand awareness through targetedsponsorship and advertising efforts.

Colorado

* Developed SOPs to enhance organizational efficiency for company and clients, ensuring streamlined operations..* Directed daily festival logistics, security, and overall event flow, ensuring seamless execution.•Coordinated 237 vendors at a large-scale festival, ensuring smooth operations for 500,000+ attendees.

Colorado Springs, Colorado, United States

* Completed sales process from start to finish. Called current and potential clients, created quotes, walked client through closing process, and closed on multiple opportunities that increased overall Long-Term Care Sales and client retention.* Wrote government healthcare contracts that lead to over 2 million dollars in revenue income.* Designed and crafted marketing and e-marketing materials for Long Term Care and Assisted Living facilities; ensured uniformity in the brand for various promotional platforms.* Assisted the Sales Manager in organizing Trade Shows by booking flights, securing hotel rooms, creating schedules, organizing all equipment, and marketing materials.