Bridal, Bridesmaids, Occasion and Accessories Divisions$515 million in annual sales• Nine years successful experience in cultivating brand awareness and relevancy through reinvention/revitalization of proprietary brands.- Refreshed Bridal brand architecture to simplify and support clear brand DNA, as well as institute “Good, Better, Best” pricing hierarchy. Launched in 2021, delivering increase of $20M (+10%) to 2019 and historic high conversion rates for 2021-2023 averaging 62.4% (+780 bps) to 2016-2019 average. - Transformed Occasion division, growing vertical penetration from 24% to 85% and achieving $89M in sales for 2022, +7.5% to 2019.• Pioneered new growth initiatives launching six product categories in Bridal and Occasion for 2021-2022 that drove an incremental $18M.• Right-sized choice count back to historic highs as part of Bridal Value initiative; built perceived value through sharper price points that positioned product more competitively. Generated a yoy increase of 22% in sales units and 10% in sales dollars for 2023 STD.• Defined and implemented milestone calendar and processes to drive long-term organizational success and create continuity across divisions.• Lead Design and Merchant teams in curating line plans, seasonal trends, color palettes and fabric direction, as well as guide Merchant teams in curating collections to increase newness success rate and style productivity.• Develop seasonal financial goals in partnership with Planning team. Evaluate promotional performance and review scenarios to support future strategies and pivots to maximize profitability.• Steer 24-member organization, cultivating positive, development-focused culture by prioritizing transparent communication and offering regular coaching and mentoring.• Partner with teams to develop and maintain assortment matrices for 297 stores; conduct monthly forecast reviews and production planning sessions to support sales demand and receipt flow based on Open-to-Buy.