Heather Mcreynolds Email & Phone Number

New York, New York, United States

New York, Ny

Lead organic content calendar planning and storytelling, developing ideas that further brewery priorities and key initiatives, defined monthly content strategy, and worked with key stakeholders to consolidate information to distill into relevant messages that inspired beer lovers and communicated key community-building messagingExecuted ad-hoc photography, video & asset capture, while providing shot lists and on-site photography management for formal content shootsConducted competitive audits and trend spotting within the craft beer industryManaged the social community across owned social platforms

New York, Ny

Produced video and still content for Guinness’ US Instagram and Twitter accounts that’s educational in nature and first person; acted as the face and voice of the brand on those platformsAssisted with top-line quarterly strategy to improve messaging to better beer drinkers through social media and eventsCollaborated with like-minded food producers to create social content that highlights our importance in the food space and aligns with our brand prioritiesDirected Guinness’ brand experience at better beer festivals such as GABF and Good Beer Hunting’s Uppers and Downers, which ties in Guinness’ brewery and small-batch beers in BaltimoreFunctioned as an educational beer resource for the Diageo and agency teams, conducting monthly beer trainings

Brooklyn, New York

Managed grain-to-glass production of Sixpoint beers at their Red Hook innovation facility, from conception to service at pubsCollaborated with sales and marketing teams to map out and schedule specialty one-offs throughout the yearAssisted brewing team at the production facility in Memphis, Tennessee as neededIncreased Sixpoint’s barrel-aged and sour beer programs by acquiring more varieties of barrels, storage space and developing recipesBrewed collaboration beers with companies outside of the beer industry, including the distillery Teeling Whiskey Acted as the public face of the brand nationally and internationally at events and through interviews and social media; built external relationships with other relevant groups in the craft beer industryOversaw the development and growth of pilot brewing program, including coordination of over 25 new brews for the annual Beer for Beasts festival, which fundraises for shelter animals

Brooklyn, New York

As part of a team of three, involved in all aspects of beer production, including recipe conception and formulation, pilot testing, brewing, cellaring, packaging, shipping, and detailed record-keepingFacilitated special projects and collaborations, such as multiple cask-only brews in Southwold, EnglandAssisted the brewmaster as needed at production facility in PennsylvaniaAssisted sales staff in promoting the brand by attending local and out-of-state Sixpoint events

Columbus, Georgia Area

Oversaw brewery operations management, including brewing beer and making root beer, hiring and training two assistant brewers, ordering raw materials and supplies, conception and modification of recipes, cleanliness and quality control, equipment maintenance, and schedulingIncreased brewery sales from February 2011 through February 2012 by $60,000; broke monthly sales record in March 2012, and then again in May 2012Organized and filed brewery inventory, budgeting, and tax reportingMarketed the brewpub through attendance at beer festivals and promotion through social media

Columbus, Georgia Area

Managed the day-to-day activities of a brewpub with weekly sales of at least $50,000, including supervising 50+ crewmembersSupervised the brewpub’s bar, including scheduling employees, running weekly inventory, ordering product and working with multiple distributors, and setting cleaning standardsInstituted a craft beer training and education program for the front of house staffRevamped the brewpub’s wine list and drink menu, along with setting the pricing strategyOversaw all aspects of the daily operation of the restaurant

Gainesville, Florida Area

Assisted with research in the lab of Dr. Jamie Reilly at the University of Florida College of Public Health and Health Professions. Processed and scored raw data from multiple research projects involving aphasias, semantic dementias, Alzheimer’s disease, and others. Organized and kept track of patient data while upholding strict confidentiality guidelines. Recruited, met with, and tested patients to collect raw data for studies. Worked with researchers to brainstorm new research designs. Edited and proofread research papers for publication in top science journals.

Gainesville, Florida Area

Coordinated special events with the owner, including beer tastings and private parties Marketed events through print and online ads targeting potential customersSupervised a staff of 15 bartenders and bar backsUsed detailed beer knowledge to help guests choose a beer to meet their tastesMaintained an inventory of 450 different beers

Miami Beach Fl

Assisted co-workers on various assignments from inventory to salesActed as hostess and greeted high-profile clientele at art gallery openings and eventsAssisted the administrative staff with various assignments.

Master Of Science, Management

Certificate in New Venture Creation

Intensive Brewing Science And Engineering

Bachelor Of Science, Psychology; Linguistics And Social Psychology

Activities and Societies: University of Florida Marching Band