Heather Mcreynolds

Heather Mcreynolds Email and Phone Number

Northeast Craft Sales - Hopsteiner | Certified Cicerone®| MBAA District NY Board of Governors Rep @ Hopsteiner
yakima, washington, united states
Heather Mcreynolds's Location
New York City Metropolitan Area, United States
Heather Mcreynolds's Contact Details

Heather Mcreynolds work email

Heather Mcreynolds personal email

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About Heather Mcreynolds

I'm a beer industry expert living in Brooklyn, NY with an incredibly diverse skill set. During my non-traditional career path, I've honed many skills on the job - beer brewing and management, social media and marketing, content creation and storytelling - and I'm always excited to add more skills to my toolbelt.Aside from work, I volunteer with an up-and-coming nonprofit called The Lovibond Project. The Lovibond Project aims to give beer industry internships to Black New Yorkers in our inaugural year, and I'm proud to be the Treasurer and Marketing Liason on the board.

Heather Mcreynolds's Current Company Details
Hopsteiner

Hopsteiner

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Northeast Craft Sales - Hopsteiner | Certified Cicerone®| MBAA District NY Board of Governors Rep
yakima, washington, united states
Website:
hopsteiner.com
Employees:
32
Heather Mcreynolds Work Experience Details
  • Hopsteiner
    Northeast Craft Sales
    Hopsteiner Aug 2021 - Present
    New York, New York, United States
  • Taylor
    Guinness Brewery Social Marketing Manager
    Taylor Aug 2020 - Jun 2021
    New York, Ny
    Lead organic content calendar planning and storytelling, developing ideas that further brewery priorities and key initiatives, defined monthly content strategy, and worked with key stakeholders to consolidate information to distill into relevant messages that inspired beer lovers and communicated key community-building messagingExecuted ad-hoc photography, video & asset capture, while providing shot lists and on-site photography management for formal content shootsConducted competitive audits and trend spotting within the craft beer industryManaged the social community across owned social platforms
  • Taylor
    Guinness Social Media Correspondent
    Taylor Jan 2016 - Aug 2020
    New York, Ny
    Produced video and still content for Guinness’ US Instagram and Twitter accounts that’s educational in nature and first person; acted as the face and voice of the brand on those platformsAssisted with top-line quarterly strategy to improve messaging to better beer drinkers through social media and eventsCollaborated with like-minded food producers to create social content that highlights our importance in the food space and aligns with our brand prioritiesDirected Guinness’ brand experience at better beer festivals such as GABF and Good Beer Hunting’s Uppers and Downers, which ties in Guinness’ brewery and small-batch beers in BaltimoreFunctioned as an educational beer resource for the Diageo and agency teams, conducting monthly beer trainings
  • Sixpoint
    Brewing Manager
    Sixpoint Feb 2014 - Nov 2015
    Brooklyn, New York
    Managed grain-to-glass production of Sixpoint beers at their Red Hook innovation facility, from conception to service at pubsCollaborated with sales and marketing teams to map out and schedule specialty one-offs throughout the yearAssisted brewing team at the production facility in Memphis, Tennessee as neededIncreased Sixpoint’s barrel-aged and sour beer programs by acquiring more varieties of barrels, storage space and developing recipesBrewed collaboration beers with companies outside of the beer industry, including the distillery Teeling Whiskey Acted as the public face of the brand nationally and internationally at events and through interviews and social media; built external relationships with other relevant groups in the craft beer industryOversaw the development and growth of pilot brewing program, including coordination of over 25 new brews for the annual Beer for Beasts festival, which fundraises for shelter animals
  • Sixpoint
    Brewer
    Sixpoint Sep 2012 - Feb 2014
    Brooklyn, New York
    As part of a team of three, involved in all aspects of beer production, including recipe conception and formulation, pilot testing, brewing, cellaring, packaging, shipping, and detailed record-keepingFacilitated special projects and collaborations, such as multiple cask-only brews in Southwold, EnglandAssisted the brewmaster as needed at production facility in PennsylvaniaAssisted sales staff in promoting the brand by attending local and out-of-state Sixpoint events
  • Valley Hospitality
    Head Brewer - The Cannon Brewpub
    Valley Hospitality Feb 2011 - Aug 2012
    Columbus, Georgia Area
    Oversaw brewery operations management, including brewing beer and making root beer, hiring and training two assistant brewers, ordering raw materials and supplies, conception and modification of recipes, cleanliness and quality control, equipment maintenance, and schedulingIncreased brewery sales from February 2011 through February 2012 by $60,000; broke monthly sales record in March 2012, and then again in May 2012Organized and filed brewery inventory, budgeting, and tax reportingMarketed the brewpub through attendance at beer festivals and promotion through social media
  • Valley Hospitality
    Assistant Manager - The Cannon Brewpub
    Valley Hospitality Aug 2009 - Feb 2011
    Columbus, Georgia Area
    Managed the day-to-day activities of a brewpub with weekly sales of at least $50,000, including supervising 50+ crewmembersSupervised the brewpub’s bar, including scheduling employees, running weekly inventory, ordering product and working with multiple distributors, and setting cleaning standardsInstituted a craft beer training and education program for the front of house staffRevamped the brewpub’s wine list and drink menu, along with setting the pricing strategyOversaw all aspects of the daily operation of the restaurant
  • University Of Florida
    Research Assistant
    University Of Florida Apr 2009 - Jul 2009
    Gainesville, Florida Area
    Assisted with research in the lab of Dr. Jamie Reilly at the University of Florida College of Public Health and Health Professions. Processed and scored raw data from multiple research projects involving aphasias, semantic dementias, Alzheimer’s disease, and others. Organized and kept track of patient data while upholding strict confidentiality guidelines. Recruited, met with, and tested patients to collect raw data for studies. Worked with researchers to brainstorm new research designs. Edited and proofread research papers for publication in top science journals.
  • Stubbies And Steins
    Bartender Manager
    Stubbies And Steins Feb 2006 - Jul 2009
    Gainesville, Florida Area
    Coordinated special events with the owner, including beer tastings and private parties Marketed events through print and online ads targeting potential customersSupervised a staff of 15 bartenders and bar backsUsed detailed beer knowledge to help guests choose a beer to meet their tastesMaintained an inventory of 450 different beers
  • Britto Central
    Executive Assistant
    Britto Central May 2004 - Jun 2004
    Miami Beach Fl
    Assisted co-workers on various assignments from inventory to salesActed as hostess and greeted high-profile clientele at art gallery openings and eventsAssisted the administrative staff with various assignments.

Heather Mcreynolds Skills

Social Networking Customer Service Social Media Event Management Event Planning Social Media Marketing Powerpoint Editing Inventory Management Hospitality Data Analysis Facebook Sales Dispute Resolution

Heather Mcreynolds Education Details

Frequently Asked Questions about Heather Mcreynolds

What company does Heather Mcreynolds work for?

Heather Mcreynolds works for Hopsteiner

What is Heather Mcreynolds's role at the current company?

Heather Mcreynolds's current role is Northeast Craft Sales - Hopsteiner | Certified Cicerone®| MBAA District NY Board of Governors Rep.

What is Heather Mcreynolds's email address?

Heather Mcreynolds's email address is hm****@****egy.com

What is Heather Mcreynolds's direct phone number?

Heather Mcreynolds's direct phone number is (212) 714*****

What schools did Heather Mcreynolds attend?

Heather Mcreynolds attended University Of Florida - Warrington College Of Business, American Brewers Guild, University Of Florida.

What are some of Heather Mcreynolds's interests?

Heather Mcreynolds has interest in Traveling For Beer, Community Events, Yoga, Introducing Others To Craft Beer, Civil Rights And Social Action, Dogs, Brewing And Beer, Music, Biking, Science And Technology.

What skills is Heather Mcreynolds known for?

Heather Mcreynolds has skills like Social Networking, Customer Service, Social Media, Event Management, Event Planning, Social Media Marketing, Powerpoint, Editing, Inventory Management, Hospitality, Data Analysis, Facebook.

Who are Heather Mcreynolds's colleagues?

Heather Mcreynolds's colleagues are Rebecca Wiseman, Roger Herpst, Joshua Yuan, Aleksandra Checinska Sielaff, Ph.d., Brett Orr-Smith, Maria Valencia, Joseph Taylor, Phd.

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