Heather Nicholson Email and Phone Number

A marketing and communications professional with 25+ years of experience and a Bachelor of Public Relations degree. My passion is implementing impactful campaigns through strategic thinking, teamwork, and big ideas.HIGHLIGHTS & ACCOMPLISHMENTS:✅Recognized as a top performer with three Bell Execution Excellence Awards and inclusion in the Bell Aliant Exceeds Honour Roll.✅Led the successful redesign of the Bell customer onboarding journey program across residential, small business, and home security segments. Utilized data-driven insights to implement personalized videos and emails. Achieved a 10% improvement in retention rates during the trial period.✅Demonstrated adeptness in managing sensitive customer messaging, effectively navigating price increases to drive revenue growth for Bell Canada. ✅Spearheaded multiple large-scale Bell rebranding campaigns on both regional and national levels, including Alt TV to the Fibe TV app in Central Canada, The Movie Network to Crave nationwide, FibreOP TV to Fibe TV in Atlantic Canada, and the rebrand to Aliant from the four provincial telcos. ✅Developed and executed comprehensive communication plans for national product launches, including Bell's Move Valet and the Fibe TV app's new Download and Go and Chromecast features. ✅Managed social media channels for the PEI Business Women's Association, achieving a 30% increase in followers, a 49% increase in reach, and a 46% increase in impressions when comparing year-over-year periods.