Heather Pepe work email
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Product Marketing leader with 16 years of progressive Marketing & SaaS experience. Strengths include GTM strategy and execution, buyer persona profiles, customer journey mapping, positioning and messaging, content development, sales enablement, cross-functional alignment, customer advocacy, competitive intelligence, and win/loss research.Focus areas: Campaign strategy and execution; targeted messaging, positioning, and value props for key ICPs and industries; compelling internal resources and customer-facing content; cross-functional alignment and partnership; customer marketing and advocacy programs; win/loss and competitive programs; product launch bundles and collateral.
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Product Marketing DirectorWorkivaVirginia Beach, Va, Us
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Director Of Product MarketingAvoma Oct 2024 - PresentPalo Alto, California, Us -
Senior Manager, Solutions MarketingCalendly Feb 2023 - Aug 2024Atlanta, Georgia, Us• Led a team of six product, solutions, and customer marketers dedicated to supporting our SLG and PLG motions• Served as subject matter experts and thought leaders for key verticals and ICPs• Owned the strategy, planning, and execution of vertical product launches• Led customer advocacy, solutions marketing, and enablement content programs and campaignsFocus areas: • GTM campaign strategy and execution• Targeted messaging, positioning, narratives, and value props for key ICPs and industries• Compelling internal enablement tools and customer-facing content (e.g., sales presentations, sales plays, messaging and value frameworks, webpages, competitive assets, customer stories, data sheets, user guides, videos)• Cross-functional alignment and partnership• Customer marketing and advocacy programs• Win/loss and competitive analysis programs• Product launch bundles and collateral• Campaign measurement and optimization -
Manager, Solutions MarketingCalendly Dec 2021 - Feb 2023Atlanta, Georgia, UsManaged a team of product, solutions, and customer marketers to drive market expansion, faster customer acquisition, and quicker time-to-value. Responsible for the strategy, planning, and execution of customer advocacy, solutions marketing, and sales enablement content programs.Focus areas:• Program and campaign research and implementation• Targeted messaging, positioning, and narratives for key ICPs• Compelling internal & external content• Cross-functional alignment and partnership• Customer marketing and storytelling
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Senior Product Marketing ManagerCalendly Jun 2021 - Dec 2021Atlanta, Georgia, Us• Created and fostered a communications channel among Sales Enablement, Sales, and Customer Success• Delivered internal tools (e.g., competitive battle cards, sales plays, reference guides), customer-facing collateral (datasheets, one-pagers, sales presentations), and training sessions for Sales and Customer Success• Built out persona deep-dives and micro use cases for our ideal customer profiles (ICPs)• Owned market research programs, including competitive and win/loss analysis
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Industry Product Marketing ManagerFastly Nov 2020 - Jun 2021San Francisco, Ca, Us• Collaborated across departments to create compelling messaging that aligned to value propositions• Supported industry-specific demand generation campaigns by creating high-impact assets• Acted as an SME for the Retail and Travel & Hospitality industries, engaging closely with industry-focused sales teams • Stayed abreast of industry trends through ongoing research and analyst engagement -
Director Of Product And Solutions MarketingPgi Jul 2016 - Nov 2020Alpharetta, Ga, UsSynthesized market, customer, product and competitive inputs to define a marketing strategy and actionable project plans. Drive the highest revenue growth while working across all PGi channels, including international, field sales and partner channels. • Defined cohesive positioning and messaging for target market segments - horizontally and vertically• Led a team to create sales tools and customer-facing collateral aligning with the business strategy• Delivered buyer persona profiles, buyer journey maps, and content mapping for our target audiences• Leveraged analyst, customer, & market insights to identify our value drivers, differentiation, and product growth opportunities -
Senior Sales Enablement ManagerPgi May 2016 - Jul 2016Alpharetta, Ga, Us• Managed the customer advocacy community and customer reference program• Planned and executed annual customer forums for key customers• Worked with team lead to plan the annual sales kickoff• Managed the customer case study and testimonial program
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Sales Enablement ManagerPgi Jun 2014 - May 2016Alpharetta, Ga, Us• Managed the customer advocacy community and customer forums• Supported execution of sales incentives, including tracking and reporting • Managed the sales portal, competitive sales tools and the customer reference program
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Product Marketing ManagerGreenway Health Oct 2013 - Jun 2014Tampa, Fl, Us• Developed and updated sales messaging, collateral, presentations and tools• Aligned with product development to execute on projects in sync with our product roadmap• Created product launch plans and go-to-market strategies -
Marketing Programs ManagerGreenway Health Nov 2011 - Oct 2013Tampa, Fl, Us• Responsible for development, execution, and management of marketing programs• Generated quality leads to develop and support marketing plans to meet goals• Managed customer reference program and customer case studies
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Implementation Specialist/Project ManagerGreenway Health Jun 2010 - Nov 2011Tampa, Fl, Us
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Administrative AssistantDlc Management Corp. Dec 2009 - Jun 2010Elmsford, Ny, Us
Heather Pepe Skills
Heather Pepe Education Details
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Georgia State University - J. Mack Robinson College Of BusinessMarketing
Frequently Asked Questions about Heather Pepe
What company does Heather Pepe work for?
Heather Pepe works for Workiva
What is Heather Pepe's role at the current company?
Heather Pepe's current role is Product Marketing Director.
What is Heather Pepe's email address?
Heather Pepe's email address is he****@****pgi.com
What is Heather Pepe's direct phone number?
Heather Pepe's direct phone number is +167839*****
What schools did Heather Pepe attend?
Heather Pepe attended Georgia State University - J. Mack Robinson College Of Business.
What skills is Heather Pepe known for?
Heather Pepe has skills like Salesforce.com, Marketing, Project Management, Market Research, Cross Functional Team Leadership, Management, Microsoft Office, Training, Program Management, Healthcare Information Technology, Advertising, Healthcare.
Who are Heather Pepe's colleagues?
Heather Pepe's colleagues are Matthew Tobon, Saffet Bayram, Marianne Conner, Celia Goletto, Martina Stefanic, Juan B., Claire Leone.
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