Heather Pepe Email & Phone Number

Virginia Beach, VA, US

Palo Alto, California, US

Atlanta, Georgia, US

• Led a team of six product, solutions, and customer marketers dedicated to supporting our SLG and PLG motions
• Served as subject matter experts and thought leaders for key verticals and ICPs
• Owned the strategy, planning, and execution of vertical product launches
• Led customer advocacy, solutions marketing, and enablement content programs and campaignsFocus areas:
• GTM campaign strategy and execution
• Targeted messaging, positioning, narratives, and value props for key ICPs and industries

Atlanta, Georgia, US

• Managed a team of product, solutions, and customer marketers to drive market expansion, faster customer acquisition, and quicker time-to-value. Responsible for the strategy, planning, and execution of customer.
• Program and campaign research and implementation
• Targeted messaging, positioning, and narratives for key ICPs
• Compelling internal & external content
• Cross-functional alignment and partnership
• Customer marketing and storytelling

Atlanta, Georgia, US

• Created and fostered a communications channel among Sales Enablement, Sales, and Customer Success
• Delivered internal tools (e.g., competitive battle cards, sales plays, reference guides), customer-facing collateral (datasheets, one-pagers, sales presentations), and training sessions for Sales and Customer Success
• Built out persona deep-dives and micro use cases for our ideal customer profiles (ICPs)
• Owned market research programs, including competitive and win/loss analysis

San Francisco, CA, US

• Collaborated across departments to create compelling messaging that aligned to value propositions
• Supported industry-specific demand generation campaigns by creating high-impact assets
• Acted as an SME for the Retail and Travel & Hospitality industries, engaging closely with industry-focused sales teams
• Stayed abreast of industry trends through ongoing research and analyst engagement

Alpharetta, GA, US

• Synthesized market, customer, product and competitive inputs to define a marketing strategy and actionable project plans. Drive the highest revenue growth while working across all PGi channels, including international.
• Defined cohesive positioning and messaging for target market segments - horizontally and vertically
• Led a team to create sales tools and customer-facing collateral aligning with the business strategy
• Delivered buyer persona profiles, buyer journey maps, and content mapping for our target audiences
• Leveraged analyst, customer, & market insights to identify our value drivers, differentiation, and product growth opportunities

Alpharetta, GA, US

• Managed the customer advocacy community and customer reference program
• Planned and executed annual customer forums for key customers
• Worked with team lead to plan the annual sales kickoff
• Managed the customer case study and testimonial program

Alpharetta, GA, US

• Managed the customer advocacy community and customer forums
• Supported execution of sales incentives, including tracking and reporting
• Managed the sales portal, competitive sales tools and the customer reference program

Tampa, FL, US

• Developed and updated sales messaging, collateral, presentations and tools
• Aligned with product development to execute on projects in sync with our product roadmap
• Created product launch plans and go-to-market strategies

Tampa, FL, US

• Responsible for development, execution, and management of marketing programs
• Generated quality leads to develop and support marketing plans to meet goals
• Managed customer reference program and customer case studies

Tampa, FL, US

Elmsford, NY, US