Heather Plum Email & Phone Number

Des Moines, Iowa, United States

Des Moines Metropolitan Area

• Develop and manage a comprehensive community relations and outreach program to promote the College’s strategic initiatives
• Network and build relationships with internal and external stakeholders; act as a liaison between DMACC and the community
• Collaborate with senior leadership, Provosts, Deans and program/department leads
• Created and maintain an internal-facing events calendar to promote and foster engagement
• Manage district-wide events such as the Iowa State Fair, Community College Day on the Hill and Rock Enroll
• Project management of targeted campaigns, including lead generation opportunities

West Des Moines, Iowa, United States

• Produce internal and external events such as community events and sponsorships, marketing events and all-employee meetings and appreciation events
• Assist with the development and execution of a clinic-wide community giving plan; management of giving and volunteer strategy for The Iowa Clinic Healthcare Foundation
• Create and maintain a monthly communications calendar; execute internal campaigns such as department and provider features, health-related and internal culture initiatives
• Writing and content development for the employee intranet, a weekly all-employee newsletter, monthly CEO email and a quarterly department newsletter
• Assist with external public and media relations initiatives and monitoring of social media
• Utilize programs such as WordPress, Constant Contact, Spinternet and Arreya

Ames, Iowa

• End-to-end management of sales events, including meetings, conferences and incentive trips
• Negotiated and executed hotel and vendor contracts, supervised on-site staff, volunteers and vendors, budget development and management
• Managed logistics including venue selection, registration, overnight accommodations and catering, contracting with speakers and entertainment, travel and transportation and post-event logistics
• Created and deployed event communication and collateral, including print and digital deliverables
• Partnered with internal stakeholders to compile content for weekly emails to 500+ employees
• Utilize programs such as Cvent, Jira and Mailchip

• Managed and executed more than 120 internal and external events, sponsorships, and programs in Des Moines metro and greater Omaha
• Utilized financial and human resources, proactively sought potential partnerships, and negotiation and execution of contracts
• Cultivated community relations efforts and maximized name and brand recognition through community partnerships
• Collaborated with internal stakeholders to produce product-focused events to drive sales and strategic goals
• Consistently managed multiple, large events simultaneously, while placing a high emphasis on customer service
• Utilized programs such as Workfront, Woobox, VolunteerLocal, EZOffice Inventory and Sprout Social

Ames, Iowa

• Sales and event coordination for weddings and related events, and social functions such as formals, holiday parties, along with outside catering needs
• Worked with diverse clients to organize site-visits, tastings, banquet event orders, room layouts, room blocks and billing arrangements
• Increased year-over-year market segment banquet sales by 40% and guest room revenue by 28%
• Accustomed to a fast-paced, high stress environment and managing multiple large events concurrently
• Utilized programs such as VisualOne and Room Viewer

• Coordinated of 24 conferences, generating approximately $275,000 in revenue
• Completed tasks such as contract assembly, room and dining arrangements, cash accounting and billing
• Desk and staff supervision during Odyssey of the Mind World Finals, assisting to provide housing and dining services for over 6,000 people, generating over $1.5 million in revenue
• Assisted in the recruitment, selection and training of approximately 20 summer conference staff

Ames, Iowa

• Supervised weekly shifts, coached callers and offered knowledge and advice to increase caller success
• Conducted telephone calls to potential and annual donors to solicit gifts
• Personally responsible for raising over $85,000

Ames, Iowa

• Actively researched, planned, executed numerous Downtown events
• Maintained a community presence through a monthly newsletter, the MSCD website and Facebook
• Developed a working relationship with community members, business partners and volunteers

Cedar Rapids, Iowa Area

• Conducted face-to-face and telephone interviews and e-mail correspondence with prospective students to determine their educational needs, concerns and interests
• Facilitated orientation and registration day activities and assisted with recruiting and promotional events
• Maintained strong relationships with current and potential students to meet enrollment and retention goals

Cedar Rapids, Iowa Area

• Organized and implemented fundraising events such as March for Babies, Iowa City and Cedar Valley markets, Signature Chefs Auction and Golf for Babies
• Solicited new and increased corporate sponsorships and individual donors, and procured in-kind donations
• Managed and led multiple committees of volunteers, comprised of targeted area volunteers
• Tracked and managed chapter communications
• Developed and maintained working relationships with community leaders

Cedar Rapids, Iowa Area

• Planned and implemented Cedar Valley March for Babies
• Managed and led committee
• Recruited, managed and motivated volunteers
• Served as contact between March of Dimes and community
• Procured items for silent auction (Signature Chefs auction)
• Worked with program staff and volunteers to ensure mission delivery

Bachelor'S Degree, Event Management

Activities and Societies: President, Event Management Club, Peer Mentor - Event Management Learning Community, Fall 2012 Human Sciences.

Bachelor Of The Arts, Communication & Community, Marketing

American Humanics Non-Profit Management certificate Study Abroad: Greece, Summer, 2008

Associates Degree, General Studies