Heather Schell Email and Phone Number

Manage marketing campaign and collateral for internal executive events. Develop email nurture throughout event life cycle for registrations and event reminders, handle speaker content and promotion, and review and update digital properties Create reporting as it relates to progress and results for marketing activities. Perform project management oversight for deployment of marketing functions as they relate to assigned events. Lead various independent marketing projects as they arise.

Sponsorship Sales CoordinatorAssisting in Sales related activities including sponsor company outreach and lead generation. Working with Salesforce to develop reporting and processes that team and leadership can utilize on a daily, weekly and monthly basis for insights into sponsorship sales. Project management development and tracking as it relates to the sales process per event.Sponsorship Programs CoordinatorSuccessfully managed logistical details and fulfillment as it relates to sponsor participation in events. Project lead for Sponsorship Programs on local event workshops. In collaboration with multiple teams, created process for effectively onboarding new sponsors and their content. Duties included facilitating meetings, managing day-to-day problems, communicating effectively in difficult and time sensitive situations and adjusting resources to effectively manage each sponsor.Project CoordinatorResponsible for planning, organizing and managing creative-related projects. Assigned individuals or entire teams to tasks within the project, while creating and managing detailed schedules throughout the project. Proactively set and communicated client expectations. Provided process improvement guidance and developed reporting for project, workflow and resource tracking.

Managed in-store graphics and displays print production projects. Worked with internal Petco team and external production vendors to define print elements and best fit for production processes, set and manage tasks and schedules, create and manage to budgets, communicate expectations and resolve issues in a timely and effective manner. • Managed up to 20 concurrent projects in various stages of completion. • Oversaw the production of projects with upwards of 50+ elements. • With working knowledge of Petco processes, assisted with implementation and creation of procedures and forms that became best practices.

Built and lead a team of 6 in the creative development, print production and project management of all in-store signage for Petco and Unleashed stores. Created, implemented and coordinated department project management processes and timelines to efficiently move projects through creative, production and store distribution. Collaboratively worked cross-functionally with multiple departments to define marketing initiatives, determine appropriate graphic and display support, define personnel and fiscal resources, and outline timing.• Reduced production costs up to 30% through new vendor partnerships and assessment of current vendors, shipping, production, substrates, and installation practices.• Managed department's annual budget of over $5 million including monthly forecasting, reconciliation, project budget allocation, and year-over-year analysis.• Cut $500 thousand from graphic inventory holding account with thorough evaluation of all inventory elements and restructuring of inventory holding, replenishment and distribution processes.Promoted from Supervisor, Visual Production and Communication to newly created position Manager, Visual Production and Trafficking in May 2015

Effectively worked with established teams to assist with marketing specific tasks which included spearheading creation and execution of social media content, developing a content calendar and reporting metrics for impressions, and overseeing competitor intelligence, advertising and PR tracking. Managed print production projects, collateral development, and the creation of communication plans for events.Clients: New Children's Museum, San Diego Association of REALTORS

Managed trade show marketing and logistics in several different industries to create eye-catching displays, events, collateral, direct mail and brand awareness. With a team of up to 4, worked cross-functionally to produce immersive experiences and programs that were consistent across all marketing channels. Responsible for post-show analytics and reporting on impressions and performance to goals. Built and implemented project management tools for use by department for the tracking of events, timeline management and year-over-year assessments. Additionally, executed advertising campaigns including ad and copy creation, tagline development, insertion negotiations and media buying and results tracking.• Managed $5 million department budget with duties comprising year-over-year analysis, yearly and monthly project budget allocation, and monthly reconciliation.• Reduced graphic production costs by 50% through onboarding of new vendor and updated display properties.• Created workload management tool for a more efficient alignment of personnel resources by tracking department resources, allocations and highlighting areas of risk.

Wearer of many hats; project manager, coordinated trade show logistics, created post-show and financial reporting, worked as sales associate managing customer requests, orders, and providing technical support, executed inventory tracking and replenishment, executive assistant to owner and president, and performed accounting duties (A/P, A/R, reconciliation).