Heather Thorson

Heather Thorson Email and Phone Number

Marketing Strategist at Principal Financial Group @ Principal Financial Group
des moines, iowa, united states
Heather Thorson's Location
Appleton-Oshkosh-Neenah Area, United States
Heather Thorson's Contact Details
About Heather Thorson

I have more than 13 years of marketing and public relations experience. My strongest skills center around my ability to look holistically at an experience, develop a strategy to enhance that experience, and then create a project roadmap for implementing the strategy. I excel at building new relationships, and when needed, using those relationships to positively influence change. I am also detail-oriented and take initiative when I see an opportunity for improvement.

Heather Thorson's Current Company Details
Principal Financial Group

Principal Financial Group

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Marketing Strategist at Principal Financial Group
des moines, iowa, united states
Website:
principal.com
Employees:
16552
Heather Thorson Work Experience Details
  • Principal Financial Group
    Marketing Strategist
    Principal Financial Group Oct 2020 - Present
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  • Lourdes Academy
    Enrollment/Marketing Coodinator
    Lourdes Academy Dec 2018 - Oct 2020
    Oshkosh, Wisconsin
  • Wells Fargo
    Participant Experience Consultant
    Wells Fargo Jan 2006 - Dec 2018
    Greater Milwaukee Area
    Manage the strategy and execution of annual retirement plan marketing programs- Drive positive action and engagement with clients’ retirement benefits programs - Develop annual campaign calendars and content strategy- Lead the development of campaign deliverables, including emails, webinars, virtual events, direct mailers, sweepstakes programs, videos, social media postings, and website messaging- Write and edit content for campaign deliverables - Collaborate with creative design team to ensure a consistent brand voice- Partner with data and analytics teams to develop campaign measurement strategies- Analyze campaign results; test messaging and targeting strategies across different communication channels Lead the strategy for retirement plan enrollment experience- Ensure the complex subject of investing and saving for retirement is communicated in a friendly, unintimidating way that builds trust with the brand- Collaborate with leaders and customer experience teams to maintain a consistent focus on goals - Conduct journey mapping exercises to identify gaps in the retirement plan enrollment experience - Collaborate with the internal market intelligence team to conduct research studies and gain a better understanding of the customer mindsetOversee the strategy for the retirement plan participant digital experience - Collaborate with project teams during the development of new digital experiences, including online tools, website personalization, mobile functionality, and gamification- Review screen designs and script messaging to ensure a user-friendly experience
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  • Laughlin Constable
    Assistant Account Executive
    Laughlin Constable 2003 - 2006
    Greater Milwaukee Area
    Executed public relations campaigns for a local motorcycle company, promoting their riding gear and footwear. Coordinated product placements in national consumer and motorcycle enthusiast publications. Wrote press releases, and conducted media relations. Coordinated and executed a mobile marketing tour for a work boot client, scheduling visits at construction sites throughout Houston, Dallas, and Austin.
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  • United Way Of Greater Milwaukee
    Public Relations Intern
    United Way Of Greater Milwaukee May 2003 - Sep 2003

Heather Thorson Skills

Project Management Marketing Internal Communications Strategic Communications Integrated Marketing Social Media Press Releases Mobile Communications Digital Marketing Media Relations Marketing Communications Copywriting Corporate Communications Newsletters Leadership

Heather Thorson Education Details

Frequently Asked Questions about Heather Thorson

What company does Heather Thorson work for?

Heather Thorson works for Principal Financial Group

What is Heather Thorson's role at the current company?

Heather Thorson's current role is Marketing Strategist at Principal Financial Group.

What is Heather Thorson's email address?

Heather Thorson's email address is he****@****rgo.com

What is Heather Thorson's direct phone number?

Heather Thorson's direct phone number is +141469*****

What schools did Heather Thorson attend?

Heather Thorson attended Marquette University.

What skills is Heather Thorson known for?

Heather Thorson has skills like Project Management, Marketing, Internal Communications, Strategic Communications, Integrated Marketing, Social Media, Press Releases, Mobile Communications, Digital Marketing, Media Relations, Marketing Communications, Copywriting.

Who are Heather Thorson's colleagues?

Heather Thorson's colleagues are Jake Schmitz, Barbara Bunkers, Donna Unger, Stacy Creamer, Carmen Luz Vidal Molina, Ashley Bellamy, Avnish Dubey.

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