Heather Toner Email & Phone Number

Greater New York City Area

* Directs and oversees all content production and promotional strategy – including video, photography, and editorial - for all digital platforms/social media channels for the School of American Ballet at Lincoln Center. This is the official dance school of the New York City Ballet and one of the most prestigious ballet schools in the world.* Creates and maintains digital content editorial calendar and leads creative direction for all digital projects including production of assets and publication across the school's website, blog, YouTube channel, Instagram, Facebook feed and TikTok. * Established School’s video and social media content production strategy and style, setting new standard and cadence for ongoing videos, optimized for various platforms* Produces and edits all video content for the School – both utilizing pre-existing, archival footage as well as filming new footage, and managing production crews and freelancers * Oversees all digital video/photography equipment, livestreaming equipment, and production management software. * Photographs and edits still images for digital channels * Designs and writes email newsletters and drip-campaign email marketing* Handles all digital analytic tracking and reporting to ensure data supported content planning. * Key player in launching and managing the School’s website, leading the project management, content load in, and quality assurance checks. * Integral to marketing content strategy and production for digital fundraising campaigns * Initiated content-driven annual fundraising campaigns that have grown exponentially year over year both in dollars raised and bringing in new donors and members for the School

Greater New York City Area

* Was responsible for managing content production and strategy for all digital platforms for NATURE and Great Performances on PBS; two nationally televised brands that have been bringing the highest quality documentaries and performances to viewers for over 30 years. As well as content for other WNET shows and digital properties. * Oversaw the production of digital assets/content with a team of 2 video editors, 3 graphic designers, 4 freelance writers, and 2 web developers.* Oversaw website, blog, and editorial calendar, YouTube, and content for social channels* Created weekly newsletters and maintains subscription lists* Wrote scripts for social original content, cut clips, edited footage and produced live social videos, among other post-production responsibilities* Handled production management logistics for digital film shoots including location scouting, contracts/agreements, equipment rental, and direction.* Led the digital initiative for an NSF-funded, three-night live NATURE show which included producing dozens of short-form videos focused on the spring season and Citizen Science. Also produced a myriad of promos, articles, a special micro-site, a pre-premiere Facebook Live special, and a real-time interactive experience across social platforms for viewers to engage in as they streamed the shows live.

Greater Los Angeles Area

• Researches and writes SEO-rich editorial content, manages social media initiatives, and general communication strategies for numerous brands including USC Glorya Kaufman School of Dance, Joybird Furniture, PBS SoCal, Independent Lens, and Hearth• Consults on social media strategy and brand story objectives• Creates and edits video content and photography for various brands new media initiatives

Los Angeles County, California, United States

* Managed council website by implementing graphic design, copy writing, and web-design skills to ensure the site is functional, engaging, and up to date with current information.* Assisted Marketing and PR Director with communication objectives.* Contributed digital content concepts, video production and photography creative to organizations marketing and communication initiatives.* Created analytic reports on web performance and campaign performance with Google Analytics and Google Tag Manager. * Produced series of digital videos for Women’s History Month.* Helped manage and execute Girl Scout cookie campaign video series with Buzzfeed

Los Angeles County, California, United States

* Short-term contract as digital communications manager while full-time manager was on maternity leave.* Managed all communications for USC's Glorya Kaufman School of Dance including social media, content creation, web, editorial, print, press, video, email communications, and brandingProduced several digital videos aimed at increasing awareness among parents and potential students.Pitched stories and managed press around school happenings including a news segment on CBS and a cover story in Dance Spirit Magazine* Managed a team of 5 student interns who assisted in content creation and copy writing for the website and social.

Los Angeles, Ca

* Creates & manages content for all digital channels including Facebook, Instagram, Twitter, Snapchat, YouTube, blog, email and website. * Oversees digital editorial calendar and contributes content on a daily basis.* Promotes and creates digital campaigns around all events and TV programs. * Tracks and reports on all digital platform growth, social following stats, click-through rates & engagement insights.* Photographs and films events for live social media coverage as well as for use in online campaigns. * Conceives, films, edits, and distributes all digital video content, including interviews, promotional videos and scripted short films. * Designs all graphics for social and web * Maintains and regularly updates all content on website * Writes and assembles all email newsletters on a weekly basis* Engages with followers and community in a variety of ways across digital media, providing customer service & brand transparency.* Was instrumental in launching a new website - overseeing all copywriting and photography - rebranding campaign, and anniversary campaign.

Downtown Los Angeles

* Established brand across multiple social media platforms from the ground up, quadrupling their following on Instagram and Facebook within one year through solely organic growth. * Creates content for all social media platforms including Facebook, Twitter, Instagram, SnapChat, Tumblr, YouTube, Google +, Spotify, Soundcloud and Wordpress. * Promotes and creates all digital campaigns around all live performances, events and programs. * Tracks and reports on all growth, social following stats, click-through rates & engagement insights. * Develops relationships and promotional partnerships with other vendors in a variety of industries in Los Angeles and manages social media influencer relations. * Photographs events & campaign content, provides live event coverage. * Launched, designed and maintains new public facing blog for The Music Center: 135Grand * Arranges and implements all discounts, giveaways, and engagement strategies aimed at fostering brand loyalty in the digital space * Collaborates with outside organizations to pitch, promote and coordinate promotional events off site at locations such as the Aero Theater, Equinox Gym, & the Ace Hotel DTLA * Engages with followers and community in a variety of ways across digital media, providing customer service & brand transparency. * Manages on site activations including the design and production of print pieces, displays, and photo opportunities that continue the brand's social media initiatives and encourages visitors to interact with us and share on their own channels.

Ba, American Literature

Activities and Societies: Bruin Belles Service Association, Bruin Woods, UCLA Alumni AssociationAmerican Literature

High School Diploma