I'm a Fractional CMO/Marketing Consultant who helps B2B and B2C companies ignite their growth through strategic marketing leadership. Currently working with Energy, Commerical Real Estate, and Hospitality clients.I offer a blend of strategic thinking, creative vision, and hands-on execution, seamlessly integrating with teams to deliver impactful results.Here's how I can help:• Develop and implement comprehensive brand and marketing strategies.• Build and optimize your online presence• Create compelling content that resonates with your audience.• Drive internal culture initiatives.• Generate leads and drive sales.• Analyze data and measure results.

Series B SaaS Climate Tech startup specializing in intelligent emissions management for upstream and utilities. Joined as CMO to position startup for growth in a new category and to prepare for Series C capital raise. • Repositioned Project Canary from an emissions certification and hardware company into a Climate SaaS, setting the stage for a capital raise and expansion into US and European utilities markets.• Directed the creation and implementation of a new brand identity for subsidiaries and spearheaded a new product launch to strengthen market presence for solutions supporting EPA regulatory reporting requirements.• Developed and executed a targeted marketing strategy to attract new customers and investors, highlighting unique value propositions, market growth potential, and competitive advantages.• Crafted a comprehensive vision for brand marketing, digital marketing, martech, and analytics practices to address rapid growth challenges and support long-term growth and engagement.• Identified financial and operational inefficiencies within the marketing team model, leading to a strategic reallocation of resources to high-impact areas, optimizing capacity and reducing low-impact external resources.

In 2022, I was promoted to oversee enterprise-wide corporate brand and messaging segments for the $30 billion NRG brand to reposition the company for growth in a new category. I provided executive leadership, direction, and vision to transform and elevate the company's brand, emphasizing smart home solutions and uniting energy with home services and mobility. My responsibilities included integrating acquired brands and services, as well as developing and executing innovative go-to-market strategies for the halo brand narrative targeting 25 million consumers. To achieve these objectives, I led a team of 30+ associates overseeing brand and performance marketing across demand generation, lead generation, and account-based marketing. Collaboration with cross-functional teams, executives, and key stakeholders in regional sales, product, finance, and delivery is essential to aligning and achieving strategic initiatives. Together, we worked towards solidifying NRG's position as a leader in the evolving energy and home services landscape.• Achieved $149M in sales margin over 4 years, repositioning company from a conventional energy provider to a cutting-edge energy and home services technology entity, significantly elevating NRG’s nationwide presence and stimulating consumer demand.• Drove $100M+ in online payments by launching key self-service tools to enhance customer experience. • Successfully navigated three company acquisitions and supported the launch of five new business lines on national and international scales.• Transformed the marketing organization from tactical to strategic, enhancing productivity and streamlining operations by establishing Centers of Excellence to standardize and scale the corporate marketing function. • Launched the first corporate marketing effort to support micro-battle testing, prioritizing advanced digital experiences, attribution/propensity modeling, artificial intelligence, lead generation, and test-and-learn methodologies.

In 2017, I assumed the role of senior director, head of business marketing to oversee the expanded Commercial Industrial (C&I) division following a company transformation. I provided leadership and direction for lead generation and innovative marketing strategies tailored to the power, gas, and renewables segments. Leading a team of 20, I orchestrated the execution of innovative go-to-market strategies for B2B solutions, which encompassed field marketing, digital initiatives, sales support, and content/creative endeavors. Collaborating closely with cross-functional teams, executives, and strategic partnerships, I worked to drive brand awareness, advocacy, and customer lifetime value for the C&I brand. Together, we aimed to position the company as a leader in delivering comprehensive solutions to commercial and industrial clients within the energy sector.• Achieved $41 million in sales margin in 2 years directly attributed to trackable marketing campaigns by creating a modern, high-velocity marketing and lead generation engine. • Significantly increased leads per visit 5X and engagement rates 5X by implementing the company’s first digital personalization. • Doubled team capacity and capabilities and expanded influence to include strategy, field marketing, sales support, and content and creative teams.• Pioneered the detailed measurement of marketing efforts by launching the company’s first comprehensive lead generation strategy attribution and lead nurture models. • Elevated Net Promoter Score (NPS) from 30 to 52 and achieved a 30% growth across media performance.• Drove pipeline, converted leads, and shortened conversion cycles in collaboration with sales and operations teams. • Led high-profile marketing partnerships with Whole Foods, Cisco, Sysco Foods, Macy’s, Land O’ Lakes, McKesson, Ecolab, ESPN, AMC, and United Airlines through direct marketing campaigns.

In 2014, I was promoted to a strategic marketing role based on the recommendation of the Chief Marketing Officer, tasked with leading the initiation and successful launch of a large-scale commercial solar business across North America, the Caribbean, and Africa. I devised and executed a strategic vision aimed at empowering major corporations to transition from traditional power sources to sustainable energy practices, thereby positioning our company at the forefront of the renewable energy sector. I led a dedicated team in executing comprehensive market penetration, branding, and digital strategies to facilitate business growth and contribute to sustainable development for commercial solar, microgrid, and wind sectors in the expansion regions. We worked to drive adoption of renewable energy solutions and pave the way for a more sustainable future.• Pioneered the brand expansion of NRG's international footprint into Africa and the Caribbean, successfully transitioning large companies and communities from diesel dependence to sustainable energy solutions.• Facilitated the successful adoption of renewable energy practices by businesses in diesel-dependent regions through effective multi-million-dollar negotiations and collaboration efforts with key stakeholders. • Navigated complex political landscapes and regulatory environments and cultivated strong relationships with African nations by collaborating closely with government officials, establishing the company's presence, reputation, and trust in key markets.• Positioned NRG as an industry leader in commercial solar by establishing partnerships with renowned entities such as Virgin, MGM, United, and Starwood Hotel & Resorts. • Cultivated NRG's commitment to a path towards Net Zero through responsible corporate practices.• Nominated for the 2015 Clinton Global Initiative Award in recognition of outstanding contributions to addressing global challenges through innovative and impactful initiatives.

In 2007, I was recruited by NRG to spearhead the organization’s digital transformation, tasked with launching a new digital team, e-commerce platform, and customer account platform. I established and led a team of 10 direct reports, providing leadership and guidance to ensure the successful execution of digital initiatives and the achievement of organizational goals. I collaborated closely with cross-functional teams to align digital strategies with overarching business objectives, ensuring synergy across departments and optimizing organizational performance. Together, we worked to leverage digital technologies to enhance customer experiences, drive revenue growth, and position the organization for success in the digital age.• Significantly enhanced the company's online presence and achieved measurable improvements in customer engagement and satisfaction from 71% to 94% by spearheading the company’s first e-commerce and online account platform for consumer retail, converting 45% of residential customer base to online self-service within the first year. • Increased online sales 50% by transforming the customer experience through a 24/7 sales chat feature to enhance accessibility and engagement, with the strategic objective of shifting a substantial portion of customer interactions to online channels.• Earned recognition from the Department of Energy by developing an online neighborhood energy compare tool, enabling users to make informed decisions by comparing energy consumption data within communities.

**Formerly MMI** Acquired and led marketing strategy for clients such as Shell Energy, Microsoft, Perry's Restaurant Group, and US Family Health. Managed team of 10 creative, digital, media and PR specialties.- Created and expanded online marketing department at a boutique agency, growing interactive client base from two to 20 clients and increasing revenues over 300 percent

**Formerly SPX Service Solutions** Developed and implemented international marketing programs for BMW, Mercedes-Benz USI, Porsche, Renault, Ducati, Maserati, Chrysler, General Motors, and Ford. - Led corporate re-branding initiative for SPX and 76 subsidiary companies - Led online marketing pilot for EMC2 Documentum CMS into Porsche Global Engineering