Heather Wiggins Email & Phone Number

New York, Ny, Us

New York, New York, United States

Copenhagen, Capital Region, Denmark

- Oversaw strategic planning, development, and execution of global campaign concepts and experiential activations- Fostered seamless collaboration across internal teams, including innovation, product, digital, and content-Managed relationships with external agency partners specializing in brand, events, and PR- Collaborated closely with local marketing teams across the EMEA region to deliver brand tools and resources, facilitating and ensured consistency between global and local activations - Launched global campaign introducing Rockfon’s new range of design products, resulting in 2M+ total - impressions and increased brand awareness among target segment of architects and interior designers.- Developed and executed brand new exhibition and showroom concept across 8 key markets.- Developed new brand architecture (including brand identity, positioning, CVI, centralized asset system, and targeted messaging for product, segment and customer groups) and implemented internal training programs.- Supported the development and execution of Rockfon's first influencer marketing campaign to promote new product offering and build awareness with new customer group of interior designers - resulted in 17M+ total impressions.- Played an integral role in brand transformation process - supported in the development of value-focused brand identity and value-based communication strategy along with training to regional sales and marketing teams.

Laguna Beach, California, United States

San Francisco Bay Area

Sparks is an experiential marketing agency that creates award winning events, experience design, trade show displays, destination retail, and digital production.- Managed client communications, budget tracking, project timeline, and logistics for a variety of B2B & B2C events- Worked cross functionally with internal departments (creative, strategy, & events)fostering cross-functional synergy to ensure seamless execution of event programs- Led successful event programs catering to a wide spectrum of attendee capacities, ranging from intimate gatherings of 200 to large-scale productions with up to 25,000 attendees for clients such as Google, Spotify, Zoom Communications, eBay, and more.

San Diego Metropolitan Area

Kidder Mathews is the largest independent commercial real estate firm on the West Coast.- Successfully managed the daily marketing operations for a high-performing Commercial Real Estate Brokerage Team comprising 40+ brokers- Collaborated with the Corporate Marketing Team to execute impactful advertising campaigns for prominent Commercial Real Estate Developments- Demonstrated expertise in leveraging diverse online marketing systems to drive investor interest and effectively market properties

Master'S Of Science In Economics And Business Administration, Brand & Communications Management, 11.0/12 (Top 5% Of Class)

Bachelor Of Science - Bs, Business Administration With An Emphasis In Marketing

Activities and Societies: Member of Alpha Delta Pi Sorority

International Marketing

International Marketing, International Management, Consumer Behavior, and Spanish Language Courses.