Heather Anderson Email & Phone Number

Oakville, On, Ca

Oakville, Ontario, Canada

Digital content creation and management of social media platforms

Toronto, Canada Area

• Progressive experience overseeing integrated marketing communications programs from concept through implementation (including strategic planning, sponsorships, promotions, experiential marketing, digital, social, public relations, analyst relations and thought leadership programs) in Canada and the US• Recognized manager of integrated agency teams from strategy through to coordination to ensure all external communication strategies respect brand guidelines and business objectives • Provides strategic counsel to executive team, fellow team members and outside stakeholders on an ongoing basis • Management and execution of numerous media, marketing and sponsorship events • Oversees media relations programs, including relationship building, pitching, proactive and reactive follow-up, interview coordination, reviewer programs, spokesperson briefings and media training• Writes executive’s speeches, press releases, internal messaging, website copy and Q&A documents• Experience managing integrated marketing strategies for several online services/retailers including: MSN.ca, Hotmail, Windows Live, Future Shop/Best Buy, Kobo Canada and Zip.ca (Canadian Netflix competitor) • Technology clients have included TCL (USA), LG Electronics Canada, Microsoft Canada, MSN/Windows Live, TELUS, Kobo• Diverse client experience also includes: American Express, 3M, Ferrero Canada/Nutella, Canadian Film Centre, Autoglym, BayBridge Senior Living, ergoCentric Seating Systems

Toronto, Canada Area

• Initiated, created, planned and executed publicity and promotional campaigns to support various independent film and television productions• Promoted more than 50 promotional screenings in seven select markets across Canada• Coordinated and supervised photo shoots and on-set press junkets• Wrote and prepared promotional materials including news releases, media kits and campaign literature generating positive national and local coverage• Acted as a spokesperson for Legally Blonde 2 including appearances on BreakfastTelevision • Pitched an innovative film launch to senior executives and led its implementation upon receiving buy-in• Identified opportunities to reach target audiences for national screening programs • Pitched stories to various media outlets and maintained relationships with trade publications • Assisted with the production of video media kits distributed by major studios including New Line Cinema and Sony Pictures

Toronto, Canada Area

• Six years of progressive experience planning and implementing logistics and production relations events for numerous film and television productions with a consistent increase in responsibility • Organized daily production requirements (including production scheduling, coordination of travel, accommodations, work permits, visas, the ordering, importing and exporting of equipment, the booking of personnel and medical examinations for principal cast and crew) to ensure the production is completed on time and on budget • Demonstrated ability to manage high profile talent• Co-ordinated special events for high-profile guests including casting sessions, cast diners and crew wrap parties• Created and distributed internal communications

Ottawa, Canada Area

Ottawa, Canada Area

Bachelor Of Journalism, Double Major: Journalism, Film Studies

Post Graduate, Corporate Communications

Avid Editing Certification

Home Staging Certificate, Interior Design, A

Diploma, Interior Decorating, Highest Honours