What is the one word colleagues, close friends and family repeatedly tell me is my best attribute? My creativity. It doesn’t take much for me to think outside the box (I more or less live outside the box), and my drive is to create an impact. I live for the impact - the reaction, the influence, the lasting impression. Thanks to grad school, I am now ingrained to dive into research and analysis to find purpose behind anything I create (Data tells stories - and sometimes really good ones). That’s where marketing has really become the channel to take my drive and creativity and put it to good use. Whether it’s in a simple email, writing blogs, case studies, articles or creating marketing strategies that hit all communication avenues, I strive to create stories people want to know. Sometimes my stories aren’t always written just in words - sometimes they’re in cool infographics or video content. But I know the best way to deliver a message is in multiple ways — across multiple channels, sparking my passion to go beyond simplicity. I like to challenge, think differently, and try new things to see greater results — and never settle for anything less.