Heather Ashline Email & Phone Number

Austin, Texas, United States

Austin, Texas, United States

- Research Leadership: As the first dedicated UX Researcher on our Digital Banking team, I pioneered and managed a robust research practice, encompassing methodology design, execution, and delivery of actionable insights.- Collaborative Integration: Integrated seamlessly with the UX design team, ensuring research insights directly shaped design decisions and influenced the entire product development lifecycle.- Strategic Impact on Conversions: Key contributor to large-scale… Show more - Research Leadership: As the first dedicated UX Researcher on our Digital Banking team, I pioneered and managed a robust research practice, encompassing methodology design, execution, and delivery of actionable insights.- Collaborative Integration: Integrated seamlessly with the UX design team, ensuring research insights directly shaped design decisions and influenced the entire product development lifecycle.- Strategic Impact on Conversions: Key contributor to large-scale digital conversion projects, driving transformative user experiences and optimizing conversion rates through strategic research inputs.- Targeted Product Insights: Led focused product research initiatives, exploring user behaviors and preferences to inform successful product development and refinement strategies. Show less

Austin, Texas

- Research Leadership: Spearheaded mixed-methods research initiatives focused on enhancing the employee experience.- Strategic Reporting: Presented insightful reports to stakeholders and Executive leadership, proposing changes for improved performance and efficiency based on research findings.- Process Optimization: Devised and refined departmental project intake and management processes, optimizing practices for greater efficiency.- Cross-functional Expertise: Served as… Show more - Research Leadership: Spearheaded mixed-methods research initiatives focused on enhancing the employee experience.- Strategic Reporting: Presented insightful reports to stakeholders and Executive leadership, proposing changes for improved performance and efficiency based on research findings.- Process Optimization: Devised and refined departmental project intake and management processes, optimizing practices for greater efficiency.- Cross-functional Expertise: Served as a subject matter expert in project management and team dynamics on cross-functional projects, contributing valuable insights and enhancing collaboration. Show less

- Strategic Alignment: Orchestrated the development of the department's inaugural long-range strategic plan, aligning initiatives with organizational goals.- Data Governance Leadership: Designed and maintained robust data-gathering processes to support informed decision-making within the department.- Community Engagement Specialist: Collected community input on strategic initiatives, ensuring a holistic understanding of needs and preferences.- Ethnographic Research… Show more - Strategic Alignment: Orchestrated the development of the department's inaugural long-range strategic plan, aligning initiatives with organizational goals.- Data Governance Leadership: Designed and maintained robust data-gathering processes to support informed decision-making within the department.- Community Engagement Specialist: Collected community input on strategic initiatives, ensuring a holistic understanding of needs and preferences.- Ethnographic Research Expert: Conducted ethnographic research to guide resource allocation decisions, optimizing efficiency and impact.- Legislative Policy Analyst: Researched and assessed implications of proposed legislative policy changes on strategic initiatives, providing proactive insights.- Influential Presenter: Regularly presented research insights and recommendations to the Travis County Commissioners Court, contributing to informed decision-making. Show less

Richmond, Virginia, United States

- Strategic Advisory Role: Provided consultation on enhancing economic development practices and approaches for client communities, focusing on innovative solutions.- Ethnographic Research Specialist: Conducted comprehensive ethnographic research and gathered market data to inform strategic recommendations, ensuring a nuanced understanding of community needs.- Influential Presenter: Presented impactful research insights and strategic recommendations to client community… Show more - Strategic Advisory Role: Provided consultation on enhancing economic development practices and approaches for client communities, focusing on innovative solutions.- Ethnographic Research Specialist: Conducted comprehensive ethnographic research and gathered market data to inform strategic recommendations, ensuring a nuanced understanding of community needs.- Influential Presenter: Presented impactful research insights and strategic recommendations to client community decision-makers and stakeholders, contributing to informed decision-making.- Grant Writing Expertise: Authored compelling, data-driven federal grant applications on behalf of client communities, successfully securing $1.5 million in HUD and FEMA funding for vital initiatives. Show less

Master'S Degree, Urban And Regional Planning

Post Graduate Certificate, Geographic Information Science And Cartography (Gis)

Bachelor Of Arts (B.A.), Psychology, 3.80