Heather Ashline Email and Phone Number

- Research Leadership: As the first dedicated UX Researcher on our Digital Banking team, I pioneered and managed a robust research practice, encompassing methodology design, execution, and delivery of actionable insights.- Collaborative Integration: Integrated seamlessly with the UX design team, ensuring research insights directly shaped design decisions and influenced the entire product development lifecycle.- Strategic Impact on Conversions: Key contributor to large-scale… Show more - Research Leadership: As the first dedicated UX Researcher on our Digital Banking team, I pioneered and managed a robust research practice, encompassing methodology design, execution, and delivery of actionable insights.- Collaborative Integration: Integrated seamlessly with the UX design team, ensuring research insights directly shaped design decisions and influenced the entire product development lifecycle.- Strategic Impact on Conversions: Key contributor to large-scale digital conversion projects, driving transformative user experiences and optimizing conversion rates through strategic research inputs.- Targeted Product Insights: Led focused product research initiatives, exploring user behaviors and preferences to inform successful product development and refinement strategies. Show less

- Research Leadership: Spearheaded mixed-methods research initiatives focused on enhancing the employee experience.- Strategic Reporting: Presented insightful reports to stakeholders and Executive leadership, proposing changes for improved performance and efficiency based on research findings.- Process Optimization: Devised and refined departmental project intake and management processes, optimizing practices for greater efficiency.- Cross-functional Expertise: Served as… Show more - Research Leadership: Spearheaded mixed-methods research initiatives focused on enhancing the employee experience.- Strategic Reporting: Presented insightful reports to stakeholders and Executive leadership, proposing changes for improved performance and efficiency based on research findings.- Process Optimization: Devised and refined departmental project intake and management processes, optimizing practices for greater efficiency.- Cross-functional Expertise: Served as a subject matter expert in project management and team dynamics on cross-functional projects, contributing valuable insights and enhancing collaboration. Show less

- Strategic Alignment: Orchestrated the development of the department's inaugural long-range strategic plan, aligning initiatives with organizational goals.- Data Governance Leadership: Designed and maintained robust data-gathering processes to support informed decision-making within the department.- Community Engagement Specialist: Collected community input on strategic initiatives, ensuring a holistic understanding of needs and preferences.- Ethnographic Research… Show more - Strategic Alignment: Orchestrated the development of the department's inaugural long-range strategic plan, aligning initiatives with organizational goals.- Data Governance Leadership: Designed and maintained robust data-gathering processes to support informed decision-making within the department.- Community Engagement Specialist: Collected community input on strategic initiatives, ensuring a holistic understanding of needs and preferences.- Ethnographic Research Expert: Conducted ethnographic research to guide resource allocation decisions, optimizing efficiency and impact.- Legislative Policy Analyst: Researched and assessed implications of proposed legislative policy changes on strategic initiatives, providing proactive insights.- Influential Presenter: Regularly presented research insights and recommendations to the Travis County Commissioners Court, contributing to informed decision-making. Show less

- Strategic Advisory Role: Provided consultation on enhancing economic development practices and approaches for client communities, focusing on innovative solutions.- Ethnographic Research Specialist: Conducted comprehensive ethnographic research and gathered market data to inform strategic recommendations, ensuring a nuanced understanding of community needs.- Influential Presenter: Presented impactful research insights and strategic recommendations to client community… Show more - Strategic Advisory Role: Provided consultation on enhancing economic development practices and approaches for client communities, focusing on innovative solutions.- Ethnographic Research Specialist: Conducted comprehensive ethnographic research and gathered market data to inform strategic recommendations, ensuring a nuanced understanding of community needs.- Influential Presenter: Presented impactful research insights and strategic recommendations to client community decision-makers and stakeholders, contributing to informed decision-making.- Grant Writing Expertise: Authored compelling, data-driven federal grant applications on behalf of client communities, successfully securing $1.5 million in HUD and FEMA funding for vital initiatives. Show less