BarkleyREI has changed its name to Barkley in December 2022.

-Executing user experience design work consistent with design and brand standards, analytics insight, client feedback, and team input.-Creating effective user experiences utilizing wireframes and user flows with proper documentation for seamless handoff to design and development.-Utilizing client research and strategic documentation, execute information architecture and user experience design based on analytics, client input, and best practices.-Executes and reports on usability testing whether in person, or online. Utilizing video capture software or online usability testing programs.-Creating streamlined site architectures to allow for ease of use and increased engagement. - Taking content and strategy into account when outlining and planning for site structure and design.-Running and executing stakeholder interviews- Conducting in-person and remote user research and testing-Work with visual design and development to create digital user experiences for a variety of audiences- Crafting enterprise level site structures and information architecture from a process of user research and insights, stakeholder interviews and analytics analysis. -Providing advice and recommendations for taxonomy, content planning, and governance for clients.

• Executing user experience design work consistent with design and brand standards, analytics insight, client feedback, and team input.• Creating effective user experiences utilizing wireframes and user flows with proper documentation for seamless handoff to design and development. • Resulting from client research and strategic documentation, execute information architecture and user experience design based on analytics, client input, and best practices. • Executes and reports on usability testing whether in person, or online. Utilizing video capture software or online usability testing programs. • Setting up and planning usability testing with guidance from Senior team member.• Takes direction from a Senior team member and guidance to deliver user experience work effectively.

Content Strategist: Create effective and cohesive content plans for clients. Recommending key messaging, tone, voice, audience, related content, and media for pages throughout the site map. Information Architecture, creating an organized and thoughtful taxonomy to site maps and content plans. Ensuring that a users journey through the site will get them the information they need in a natural location with little effort. Occasionally create wireframes with intuitive and user focused design in mind. Ensure user journeys and experience are clear, effortless, and straightforward. Provide clear pathways to the information and resources a user would need to complete a desired action. Research and analyze current site metrics and experience to evaluate pain points and solutions to those issues. SEO audits, recommendations, and reports on ideal keywords, titles, meta descriptions, alt tags, micro data markups, and how to incorporate recommendations throughout content plan. Content creation, editing, and recommendations.

- Research social media, existing sites, and print media for customer’s existing digital footprint- Conduct an engaging consultation with client to ensure client’s needs are met- Write SEO focused copy for multi-page websites based on customer input and assets- Write copy for wide variety of small and medium businesses and businesses

Provides technical assistance, merchant training, and client support to hibu's internal and external customers. Supports the E-Commerce product(s) and service offerings provided by Znode Multifront, a division of hibu. Complex product questions and solutions, technical assistance, and training to merchants in the use of system and applications as related to Znode Multifront.Additional responsibilities include performing creation of new accounts and storefronts using company provided software tools.

• Responsible for “Quality Assurance” on websites including grammar, spelling, sentence structure checks and ensuring copy is written specific to web audience while following the style guide and ensuring best SEO optimization.• Post websites to outside vendors ensuring customer needs and desires regarding site content and quality are met. • Ensure functionality of websites by including functional links, contact forms, alt tags and meta tags, and inserting video and other widgets into websites. • Part of a multi-step teamwork process in creating websites with communication, between various stages and departments, vital to developing and producing a quality product for the customer while meeting daily production goals.

Create, design, and write for various brochures, postcards, and other mailings to promote Olmsted sponsored retreats and events.Relaunched a monthly Email Newsletter utilizing Constant Contact SoftwareClaimed social media profiles such as FourSquare and Yelp!Upload content to the Wordpress Blog Represent Olmsted Manor at the WPAUMC Annual Conference. Ensure our events are being shared through email to various individuals and organizations. Update and maintain the Facebook page, as well as submitting event/retreat information copy to the website manager for publication.