Heather Hurst
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Heather Hurst Email & Phone Number

Vice President of Marketing | Branding Visionary | Category Builder at Canopy
Location: Salt Lake City Metropolitan Area, United States, United States 5 work roles 1 school
1 work email found @workfront.com 6 phones found area 520, 801, and 866 LinkedIn matched
4 data sources Profile completeness 100%

Contact Signals · 1 work email · 6 phones

Work email h****@workfront.com
Direct phone (520) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Vice President of Marketing | Branding Visionary | Category Builder
Location
Salt Lake City Metropolitan Area, United States, United States

Who is Heather Hurst? Overview

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Quick answer

Heather Hurst is listed as Vice President of Marketing | Branding Visionary | Category Builder at Canopy, based in Salt Lake City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at workfront.com, phone signal with area code 520, 801, 866, and a matched LinkedIn profile for Heather Hurst.

Heather Hurst previously worked as VP of Marketing at Canopy and Sr. Director of Communications at Persado. Heather Hurst holds Ba, Mass Communications from University Of Utah.

Company email context

Email format at Canopy

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{first}{last}@workfront.com
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AeroLeads found 1 current-domain work email signal for Heather Hurst. Compare company email patterns before reaching out.

Profile bio

About Heather Hurst

▶️ The secret to building successful brands into market leaders is simple: creating engaging stories that transform your target audience into dedicated brand ambassadors. ◀️ - Heather✅ HOW MY EXPERTISE CAN HELP YOU• 15+ years’ experience in National Integrated Marketing Strategy, Corporate Messaging and Team Leadership for small to medium-sized companies within B2B technology, energy, CPG and hospitality industries• Technology Thought Leader & Strategic Advisor: Positions and transforms companies into market leaders by focusing on brand and customer storytelling, integrated marketing campaigns and unique content marketing approaches• Category Builder & Industry Expert: Outstanding skill set in creating an audience-focused, corporate message/story that is fueled by competitive intelligence, industry trends and analyst insights to build trust, market share and attract a loyal customer base ✅ WHAT I AM PASSIONATE ABOUT• Branding Visionary & Category Builder: Expertise in building relations (top-tier media, industry analysts) and marketing programs (influencer, social media, content) that optimize brand awareness, category creation and drive substantial company expansion • Excellence in Operational Strategy: Transformed the customer acquisition and retention model by building an automation strategy (email/SMS) that streamlined campaign rollouts, optimized communication channels and reduced customer service calls• Talent Development Leader & Culture Creator: Builds and coaches global high performance, marketing teams to become industry experts by instituting project success plans, reducing silo mentality and fostering a cohesive, empowered culture ✅ WHAT SUCCESS LOOKS LIKE WHEN I'M ON YOUR TEAM🔥 Improved brand recognition by 20% (UK) & maintained (US)🔥 Drove a ROAS of 2.0 in digital advertising🔥 Built market categories at 2 acquired companies🔥 Increased output and timeliness of delivery by 25%🔥 Achieved 100% team retention for 3 yearsADDITIONAL AREAS OF FOCUS- Integrated marketing campaigns - Demand generation - Strategic analyst relations - News media, blogger, and influencer relations- Branding / rebranding / category creation- Corporate communications / messaging- Content marketing - Go-to-market strategy and product launches- Internal/employee communications and stakeholder relations- Crisis communications - Online brand reputation

Listed skills include Media Relations, Corporate Communications, Marketing Communications, Marketing, and 32 others.

Current workplace

Heather Hurst's current company

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Canopy
Canopy
Vice President of Marketing | Branding Visionary | Category Builder
AeroLeads page
5 roles

Heather Hurst work experience

A career timeline built from the work history available for this profile.

Vp Of Marketing

Current

South Jordan, Utah, US

Built the targeted marketing strategy for Canopy, focused on brand building and demand generation to build Canopy as the leading accounting practice management platform: - Ongoing creative development/fine tuning, and audience targetingFostered strong partnership between content development and demand efforts for single focus on brand and demand- Built the.

Mar 2022 - Present

Sr. Director Of Communications

New York, New York, US

Reimagined the communication strategy and messaging for the leader in AI-based content generation:- Innovated and led a brand reintroduction blueprint: earned executive team buy-in on creative approach and channel strategy optimizing subscriptions, web traffic and revenue- Strategized and implemented the company’s 1st influencer program: identified and.

Apr 2021 - Mar 2022

Senior Director Of Digital Engagement

Lehi, Utah, US

Architected a full funnel, digital communications strategy to drive customer acquisition, retention and profits: - Modernized a profitable, sustainable digital lead generation engine to a traditional door-to-door sales model - Directed the efforts around pre-lead, post-install and post-customer digital communications, prospect lifecycle, corporate and.

Apr 2019 - May 2020

Senior Director Of Communications

Lehi, Utah, US

Championed a global rebrand strategy to target untapped market potential of enterprise buyers: - Transitioned the company from a task/project management tool to an enterprise work management solution- Partnered with industry analysts to educate product messaging and positioning, align print/digital campaigns and event marketing strategies and to.

Dec 2012 - Apr 2019

Director Of Communications

Hoboken, New Jersey, US

Pioneered and led communication and marketing strategies to build the Contact Center as a Service market:- Directed creative campaigns in the US and Philippines including management of PR agencies - Created demand generation content to support the market growth (webinar, whitepaper/eBooks, CEO presentations, talk track for investor calls, byline articles).

Dec 2008 - Sep 2012
1 education record

Heather Hurst education

  • University Of Utah
    University Of Utah
    Mass Communications
FAQ

Frequently asked questions about Heather Hurst

Quick answers generated from the profile data available on this page.

What company does Heather Hurst work for?

Heather Hurst works for Canopy.

What is Heather Hurst's role at Canopy?

Heather Hurst is listed as Vice President of Marketing | Branding Visionary | Category Builder at Canopy.

What is Heather Hurst's email address?

AeroLeads has found 1 work email signal at @workfront.com for Heather Hurst at Canopy.

What is Heather Hurst's phone number?

AeroLeads has found 6 phone signal(s) with area code 520, 801, 866 for Heather Hurst at Canopy.

Where is Heather Hurst based?

Heather Hurst is based in Salt Lake City Metropolitan Area, United States, United States while working with Canopy.

What companies has Heather Hurst worked for?

Heather Hurst has worked for Canopy, Persado, Vivint Solar, Adobe Workfront, and Incontact.

How can I contact Heather Hurst?

You can use AeroLeads to view verified contact signals for Heather Hurst at Canopy, including work email, phone, and LinkedIn data when available.

What schools did Heather Hurst attend?

Heather Hurst holds Ba, Mass Communications from University Of Utah.

What skills is Heather Hurst known for?

Heather Hurst is listed with skills including Media Relations, Corporate Communications, Marketing Communications, Marketing, Public Relations, Social Media, Social Media Marketing, and Marketing Strategy.

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