Heather French, M.S., Pmp Email & Phone Number

Orlando, Florida Area

Greater Boston Area

• Create new business opportunities and promote the agency’s full-service offerings through owned events, creative content and innovative social media strategies, providing creative direction on all entities • Managed the agency’s re-brand, maintain brand standards and website updates for the agency and video services arm, Big Brick Productions • Write and conceptualize the agency’s content calendar each month; design new business pitches; generate and implement agency marketing initiatives; stay current with industry trends

Greater New York City Area

• Grew, maintained and executed added value traditional, social media and POS marketing promotions in top tiered US markets, national programs and global programs for both properties; created over $3 million in new promotional partnerships and oversaw over $7 million YOY• Compiled data and analyzed effectiveness of each campaign; communicated the results of each promotion, highlighted overall performance and made recommendations for future programs and partners• Managed the legal, Licensed Partner, creative strategy and development, timelines, budgets and in-market dates for each program to ensure brand messages are communicated on time and effectively • Worked cross-functionally with sales, operations and partners ensuring all programs are executed accurately

Orlando, Florida Area

• Managed promotional partners while on-site; conducting on-air interviews, communicated within my own and across department to run effective and seamless promotions for media partners

Tampa/St. Petersburg, Florida Area

• Expanded the club’s marketing reach through the use of online, social and traditional media promotions• Generated, maintained and negotiated partnerships with media from the ground up – developing added value media campaigns and corporate programs from next to nothing to over $3 million each season• Implemented and planned Rays media and promotional campaigns with advertising agency on all media buys for online, radio, TV, print and OOH• Ensured the Rays brand was well represented in the marketplace by communicating brand creative elements and strategized with appropriate partners • Supervised four marketing interns throughout the season with event, research and day-to-day duties• Sole point of contact for top artists in the country during the Rays Summer Concert Series, managing over 50 concerts while with the Rays, ensured all concert elements from the pre-promotion to on-site elements were maintained • Planned the budget, oversaw the overall execution and managed staff members for the club’s Fan Fest – a one day event that attracted over 30,000 fans each year and generated well over $1 million dollars for the Rays Baseball Foundation as well as ticket sales in that one day each year• Directed the club’s new brand re-launch event and first ever postseason events during the 2007 and 2008 seasons; around 10,000 in attendance each event

Tampa/St. Petersburg, Florida Area

Assisted in the planning and execution of Fan Fest 2006

Master Of Science - Ms, Strategic Brand Communication

Bachelor Of Arts - Ba, Communication And Media Studies

Activities and Societies: Alpha Chi Omega