Heather Chancey Email & Phone Number

Dallas, Texas, United States

Dallas-Fort Worth Metroplex

Dallas/Fort Worth Area

Dallas, Tx

Leading account teams to flawlessly execute digitally-driven campaigns across multiple channels (social, search, and programmatic display). Currently managing clients across various industries: auto, telecommunications, entertainment, consumer electronics, banking, and retail.Proactively providing thought leadership, strategic guidance, and issue resolution serving the client’s needs, exceeding expectations, and crushing performance goals. Primary point of contact for VP and C-Suite level contacts. Effectively managing cross-functional and offshore teams through strong communication and project management. Directly managing 16+ team members, providing training, guidance, and support. Currently maintaining one of the highest employee retention rates within the organization. Voted “Best & Brightest” workplaces in 2016.Supported Executive team in opening the Dallas office – hiring, onboarding, and transitioning accounts over the last three years. Responsible for participating in new business and incremental growth opportunities.

Cypress, Ca

Managed and successfully grew the marketing, research and promotions department in the largest media market (LA). Met or exceeded quarterly sales initiatives by developing new digital/linear opportunities, training sales teams, and actively participating in key client meetings.Oversaw execution of promotions and special events (PGA & NASCAR, Laker Girls, Lakers, Kings, Galaxy & Live Nation/AEG).Managed the development of research stories and case studies, utilizing third-party research (Scarborough,Alteryx (POLK), etc).Ensured LA team was trained in the latest online trends and actively participated in digital betasKEY ACCOMPLISHMENTS:Recruited, hired, trained, LA local team and instituted a program management system to improve productivity and performance (600+ projects completed in 2014 v. 300 in 2013).Improved my department's satisfaction rate 91% with the sales team.Increased sales in the LA Market in 2014 with brainstorming sessions focused on generating new business or growing existing business.

Greater Los Angeles Area

Managed search programs for automotive manufacturer (tier one), major television & entertainment company,gaming company, and high-end retail clients.Oversaw digital campaigns and provided clients with recommendations to improve performance, based on KPIs. Onboarded new clients and transitioned accounts from sister agencies.Managed technology partners (Google, Yahoo, Kenshoo, Adometry, etc.) and integrated platforms, to continually prove the value of digital campaigns. Utilized dashboards and attribution modeling.Worked closely with team to develop strategic marketing plans, incorporating everything purchased on CPC-level (YouTube, Facebook, Twitter, 2nd Tier, Mobile, Tablet, Virtual Currency, etc.).KEY ACCOMPLISHMENTS:Established Los Angeles team: on boarded new clients, trained/hired team, established processes to ensure agency success. Team won 2011 ThinkLA award for Best in Search campaign for Call of Duty: MW3. Broke the 10mm viewership mark.Spearheaded attribution model project for Tier one automotive client. Resulted in account efficiencies, and increased digital leads. Set online viewership records (3mm) for the 2013 Super bowl by applying various digital tactics (SEM, Display, and Social Media).

(Temp Position)Managed a major home goods retail account with billings over $10mm. Ensured client deliverables/expectations were met by working closely with an integrated account team of analysis, contracts, and placement managers. - Training staff on online products, performance metrics, and researching client’s online programs.- Developing online strategy for the agency from a search and social media aspect.

Managed major veterinary and insurance accounts, with billings over $15mm. Coached, trained, and mentored a staff of fifteen Account Executives, Media Planners, and Research Analysts. Managed account profitability and growth utilizing strategic account plans with aggressive goals and objectives. Worked with team to integrate online opportunities such as online directories, search engine marketing, and search engine optimization to account for revenue lost in print.

Managed major veterinary account, in addition to major car retailer and cellular chain. Developed a high performance team by encouraging communication, issue resolution, and setting high performance expectations and team goals. Successfully developed client relationships by understanding their “pain points” and performance expectations. Other responsibilities included: training, performance reviews, recruiting/hiring, reporting, analytics, new business, and media planning.

Planned, managed, and implemented directional advertising programs for major clients such as Apple, Nissan, and Public Storage. Met with client contacts on a monthly basis to review their advertising programs and performance results. Analyzed client programs and identified growth opportunities for the sales team. Other responsibilities included: media planning, training, budget tracking and reporting, participation in client research programs, such as focus groups.