Heather Colletto Email & Phone Number

Greater Philadelphia Area

-Lead the design, budget, communications, and growth initiatives of cornerstone wellness program-Improve overall plan member well-being through the ongoing assessment and reporting of CREDO program outcomes, overseeing operations and procedures-Serve as primary contact for internal and external inquiries -Set and ensure adherence to program expectations and policies, engage decision-making for critical incidents, and analyze risks and outputs for the program, drafting policies and protocols as a response-Drive project and program timelines among faculty, vendors, and staff-Manage cross-team registration process, collect and analyze post-conference evaluations, and monitor participants' pre-work, travel, and payments -Recruit, train, and manage 40+ faculty members in new year-round onboarding-Collaborated with institution-wide technology team to migrate historical CREDO data to Salesforce and build reporting structure for CREDO eligibility and tracking -Coordinated development and delivery of first-ever Korean-language CREDO, including faculty training, curriculum translation, and evaluations-Created and hosted online CREDO gatherings: curated speakers, managed Zoom platform, and emceed 12+ four-day conferences during pandemic (2020-2021)

Greater Grand Rapids, Michigan Area

Tasked with finding a way to connect the entire Grand Rapids community with meaningful ongoing volunteer opportunities, I created ServeGR.com. My responsibilities included:-Provided valuable service to community members, curating recommendations and matching people to relevant, personalized, and current volunteer opportunities -Built and maintained consensus among various stakeholders and investors from the project’s inception to plans and dreams for the site’s future growth-Developed and implemented the ServeGR voice, brand, and promotional strategies-Solicited and collected feedback and other data to inform the vision and strategy

Greater Grand Rapids, Michigan Area

As Director of Communications, I managed the church’s internal and public communications. -Formed and enforced Westminster’s voice and brand, from new professional print materials to launching an RFP process for a new website-Revitalized social media presence with increase in video/photos and a stronger voice-Conducted all communications with public and church members, including emergency situations; coordinated local and national press As Director of Missions, I served as the church’s community liaison, leading a team of mission staff, and coordinating the diverse efforts of five mission committees.-Restructured grant-making process and implemented team evaluation structure-Represented congregation at public policy events and initiatives, such as immigration reform, LGBTQ+ youth, lead abatement, and food security-Built rapport with church members to establish myself as a resource for “all things community”: connecting needs, supporting service ideas, and linking to volunteering-Developed and communicated church-wide “Linking Lives” promotional strategy focused on participation over patronage in support of local organizations-Led grant research project with high-level donor funds to explore fellowship opportunity for African-American pastors, including out-of-state research, donor interviews, and final report

Greater Grand Rapids, Michigan Area

-Create story-focused print and digital communication to engage donors, volunteers, and community members, including revitalizing social media presence and engagement-Manage the print design, production, and delivery within project budgets and schedules-Coordinate media coverage, increasing YWCA’s online, print, radio, and TV exposurePrepare keynotes, emcee remarks, and A/V cues for major annual fundraising event -Created peer-to-peer staff appreciation program and internal e-newsletters

Chiang Rai, Thailand / Grand Rapids, Mi

-Collaborated with team to develop and execute donor communications strategy-Created e-campaign strategy; maintained above-industry-average open and click rates-Cultivated donor engagement through print materials, digital campaigns, blog posts, and social media updates with a heavy focus on storytelling-Managed quickly-growing donor database across multiple platforms and giving levels-Planned national speaking tour: arranged venues, managed guest list, and spoke to groups

Bratislava, Slovak Republic; Usa

-Evaluated global brand and PR strategies to recommend and coordinate improvements-Crafted compelling stories to acquire and cultivate new donors through engaging content-Created and managed project database for international radio and internet programs-Continued to write and edit e-campaigns as a freelancer following overseas assignment