Heather Croteau Email & Phone Number

Seattle, Wa, Us

If you're not selling the truth, what are you selling?In an advertising industry with a reputation for being dishonest and manipulative, our goal isn't to create conviction or manufacture meaning—it's to uncover what already exists and make it known. In an industry focused on quick gains at the expense of the long-term, we're focused on building long-term value for our clients and their customers, because only through the lens of truth can you build trust, and only once you have trust… Show more If you're not selling the truth, what are you selling?In an advertising industry with a reputation for being dishonest and manipulative, our goal isn't to create conviction or manufacture meaning—it's to uncover what already exists and make it known. In an industry focused on quick gains at the expense of the long-term, we're focused on building long-term value for our clients and their customers, because only through the lens of truth can you build trust, and only once you have trust can you create a long-term relationship. And in an industry obsessed with results at any cost, we work by a different creed: that good marketing is telling the truth. The result? Brands with conviction, built to weather the storms. Our goal is to help our clients uncover their true differentiation—the beliefs and values that drive their actions—then communicate them in a clear and compelling way to the marketplace. No hype. No lies. No manipulation. Just true stories, told in ways that connect our clients to customers who share their conviction. Show less

Greater Seattle Area

I lead our team of writers in developing core messaging and creating clear, consistent copy for our clients and Belief Agency's house brand. We help our clients sell the truth. Because the truth is enough.

Greater Seattle Area

Greater Seattle Area

Created a strategic communications plan to support the company's launch, with continued execution to substantiate the company's voice, goals, and objectives. This included initiating a social media presence on Facebook, Twitter, and Instagram, resulting in an average week-over-week Twitter engagement rate of 3.9% (unpromoted), and an average Facebook audience growth of 3.4% week over week.Implemented a multi-faceted customer support system allowing potential and existing customers… Show more Created a strategic communications plan to support the company's launch, with continued execution to substantiate the company's voice, goals, and objectives. This included initiating a social media presence on Facebook, Twitter, and Instagram, resulting in an average week-over-week Twitter engagement rate of 3.9% (unpromoted), and an average Facebook audience growth of 3.4% week over week.Implemented a multi-faceted customer support system allowing potential and existing customers access to a company representative through phones, email, website live chat, and social media. Phone voicemail return turnaround averaged 15 hours (including out-of-office hours); Email time to first response averaged 18 hours (including out-of-office hours). Oversaw all aspects of planning and coordinating logistics for exhibiting at trade shows and conventions, e.g. InfoComm, LDI, National Safety Show. Oversaw all aspects of on-site brand development and continuity for product and lifestyle photo and video shoots. Served as editor for all communications materials, including news releases, HR communications guidelines, marketing material, media licensing contracts, and online content. Show less

Orlando, Florida Area

"Entertainment"​ and "lifestyle" sections editor for RELEVANTMagazine.com. Content Editor, RELEVANT U College Guide. Managed social media for the print and digital publication Reject Apathy. Curated and conducted interviews with musicians, nonprofit CEOs, celebrities, and community leaders. Planned, reviewed, and revised content for publication, while working with design or marketing teams to execute full editorial plan. Worked with writers to hone concepts and develop web and print… Show more "Entertainment"​ and "lifestyle" sections editor for RELEVANTMagazine.com. Content Editor, RELEVANT U College Guide. Managed social media for the print and digital publication Reject Apathy. Curated and conducted interviews with musicians, nonprofit CEOs, celebrities, and community leaders. Planned, reviewed, and revised content for publication, while working with design or marketing teams to execute full editorial plan. Worked with writers to hone concepts and develop web and print content. Developed book guides for Neue Magazine leadership resource kits. Show less

Orlando, Florida Area